
From Little Things Big Things Grow - Start building your audience on LinkedIn today! (Lesson 1)
01/03/22 • 5 min
LinkedIn Lesson 1 - Getting started on LinkedIn. Getting over the fear of low numbers and knowing that if you take action today to build your LinkedIn company brand and personal brands you will see results. Everybody starts at zero and I want to encourage all business owners to take action.
This is the story of my growth across social media platforms like LinkedIn Company Page, YouTube, Instagram and Twitter. Please reach out and connect with me and let's start building a community of business owners that are really looking to level up on LinkedIn in 2022.
Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.
Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.
Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.
Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/
LinkedIn Lesson 1 - Getting started on LinkedIn. Getting over the fear of low numbers and knowing that if you take action today to build your LinkedIn company brand and personal brands you will see results. Everybody starts at zero and I want to encourage all business owners to take action.
This is the story of my growth across social media platforms like LinkedIn Company Page, YouTube, Instagram and Twitter. Please reach out and connect with me and let's start building a community of business owners that are really looking to level up on LinkedIn in 2022.
Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.
Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.
Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.
Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Next Episode

Speak Up Even If Your Voice Shakes - How LinkedIn Company Pages can help when employees are anxious about posting. (Lesson 3)
LinkedIn Lesson 3 - Not everyone has the confidence to create and post content on LinkedIn. It's more common than not for people to avoid creating content.
- The 1% rule and how it applies to internet culture
- What are Observers, Contributors and Creators and why do business owners need to know?
- Being a business owner doesn't automatically make you comfortable creating content.
- Tips to find members of your team who could be suitable even if they aren't active on LinkedIn.
- How can LinkedIn Company Pages help if you don't have any content creators in your business?
Access Good Vibes with MJR LinkedIn Newsletter and subscribe here
Access Good For Business LinkedIn Company Page Newsletter here
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.
Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.
Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.
Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/
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