Time to Make a Stand - Share your company values to win more business on LinkedIn (LinkedIn Lesson 4)

01/06/22 • 6 min

LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.

LinkedIn Lesson 4 - If you want to convert more opportunities on LinkedIn, it's time to share your company values. What makes your business stand out from the crowd? People do business with people Top 4 Places on Company Pages To Share Your Company Values Good Trading Co Values Win more Business on LinkedIn By Attracting Better Fit Opportunities Benefits - higher close rates, client retention, more fun, stand out from the crowd Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

Previous Episode

Each of Us is a Unique Piece of the LinkedIn Puzzle - Embrace your uniqueness to grow your business on LinkedIn. (Lesson 2)

LinkedIn Lesson 2 - I share what I learnt from jigsaw puzzling during COVID-19 lockdowns in Sydney. After going away with friends I realised that everyone goes about doing a jigsaw puzzle in their own unique way that plays to their strengths. The same can be said about LinkedIn. However, for those of you that think they don't have anything to say that hasn't been said before, you need to listen in. What is a Unique Selling Proposition and why do you need to know about it to grow your business? If you can't articulate yours clearly and distinguish your business from your competitors then it's time to invest in Good Trading Co training. Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

Next Episode

Grow Your Business On LinkedIn by Playing a Bigger Game (LinkedIn Lesson 5)

LinkedIn Lesson 5 - Does your business have a mission for 2022? Holding yourself back by being "busy" isn't going to deliver the results you will wish you had at the end of the year. This lesson shows how by creating a mission you can use LinkedIn to make it happen.

Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.

Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.

Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.

Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/