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Joy Joya Jewelry Marketing Podcast

Joy Joya Jewelry Marketing Podcast

Laryssa Wirstiuk

Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.
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Top 10 Joy Joya Jewelry Marketing Podcast Episodes

Goodpods has curated a list of the 10 best Joy Joya Jewelry Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Joy Joya Jewelry Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Joy Joya Jewelry Marketing Podcast episode by adding your comments to the episode page.

Joy Joya Jewelry Marketing Podcast - 84 - 5 Ways to Optimize Ecommerce Jewelry Product Pages
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06/22/20 • 16 min

If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this episode, we'll explain why jewelry product page optimization matters and how you can start optimizing those pages.

Check out the accompanying blog post here: https://joyjoya.com/2020/06/18/5-ways-to-optimize-ecommerce-jewelry-product-pages/

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Joy Joya Jewelry Marketing Podcast - 80 - Jewelry Marketing for a Post-COVID-19 Future

80 - Jewelry Marketing for a Post-COVID-19 Future

Joy Joya Jewelry Marketing Podcast

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05/18/20 • 19 min

Since late March, we’ve been doing a lot of thinking, reading, writing, and speaking about the COVID-19 pandemic and its impact on retail in general and the jewelry industry in particular. We’ve also spoken to many industry experts and have watched many webinars on the subject, in an effort to gain some clarity and better serve our clients.

Now that businesses are slowly starting to reopen, and life is regaining at least some hints of normalcy, we’re trying to imagine the post-COVID-19 future. How will consumers’ shopping habits change, and how will jewelry brands need to position themselves in the marketplace to meet consumers’ needs and expectations? We’re certainly not holding the crystal ball, but we have a few ideas, which we’ll share in this episode.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/15/jewelry-marketing-for-a-post-covid-19-future/

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Joy Joya Jewelry Marketing Podcast - 71 - Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace
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03/16/20 • 29 min

We interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK, France, Italy and Japan, where the brand has dominated the entire jewelry category for a few years. In this episode, we talk about what it’s like to introduce a disruptive new jewelry product into an industry that’s based on long-standing tradition.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/16/interview-with-mayumi-ishii-of-chrysmela:-disrupting-the-jewelry-marketplace/

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Joy Joya Jewelry Marketing Podcast - 81 - Interview with Liana Kadisha Cohn, Co-Founder of Switch
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05/25/20 • 35 min

We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/22/interview-with-liana-kadisha-cohn-co-founder-of-switch/

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Joy Joya Jewelry Marketing Podcast - 219 - Brand Activations and Visual Merchandising for Jewelry Businesses
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12/12/22 • 57 min

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.

In this episode, we'll be covering:

  • What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?
  • How can a brand's personality be expressed through a brand activation?
  • What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
  • ...and more!

Sparkle Award:

Lark & Berry - https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast - https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast

6 Amazing Unboxing Experiences and Ideas to Try - https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand

Live shopping comes to select NYC holiday window displays - https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry

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I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part one of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me [email protected], and I'll do my best to answer it.

Check out the accompanying blog post here: https://joyjoya.com/2020/04/03/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part1/

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Joy Joya Jewelry Marketing Podcast - 140 - SMS Marketing for Jewelry Brands

140 - SMS Marketing for Jewelry Brands

Joy Joya Jewelry Marketing Podcast

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08/23/21 • 17 min

In this episode, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing.

Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via SMS more often, and 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return. Listen now to learn more about this form of digital marketing.

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Joy Joya Jewelry Marketing Podcast - 103 - How to Leverage Color in Jewelry Marketing

103 - How to Leverage Color in Jewelry Marketing

Joy Joya Jewelry Marketing Podcast

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11/09/20 • 12 min

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this podcast episode, we'll be discussing how you can use color to your benefit in jewelry marketing. Check out the accompanying blog post here: https://joyjoya.com/2020/11/04/color-in-jewelry-marketing
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Joy Joya Jewelry Marketing Podcast - 79 - Interview with Deb LaBudde, Founder and CEO of Memo
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05/11/20 • 56 min

We interview Deb LaBudde, founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience – at home.

Check out the accompanying blog post here: https://joyjoya.com/2020/05/08/interview-with-deb-labudde-founder-and-ceo-of-memo/

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Joy Joya Jewelry Marketing Podcast - 231 - How to Do a Content + Storytelling Audit for Your Jewelry Brand
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02/27/23 • 35 min

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started!

If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been sharing over the past few weeks, you're now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can't plot a course for success until you know where you're starting from.

Let's dive in and take your jewelry brand to new heights!

I'll be covering:

  • What's a jewelry Content and Storytelling Audit, and why's it important for jewelry brands that want to stand out in a Sea of Sparkle?
  • How can you start auditing your jewelry marketing content and storytelling?
  • What will you be doing with the results?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

In Marketing, Resist the Temptation to Go Short

https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/ How to Optimize for AI ‘Answer Engines’ https://www.practicalecommerce.com/how-to-optimize-for-ai-answer-engines How to make collaborative content work for your brand https://www.clickz.com/how-to-make-collaborative-content-work-for-your-brand/268231/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/

Missoma - https://www.missoma.com/blogs/our-journal

Transcript: https://joyjoya.com/content-marketing-audit-jewelry

00:00 - Start 3:12 - Primary Episode Content 14:40 - Jewelry Brand Case Study 19:57 - The Gold Mine 25:04 - Jewelry and Marketing News Articles

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FAQ

How many episodes does Joy Joya Jewelry Marketing Podcast have?

Joy Joya Jewelry Marketing Podcast currently has 379 episodes available.

What topics does Joy Joya Jewelry Marketing Podcast cover?

The podcast is about Marketing, Podcasts, Digitalmarketing and Business.

What is the most popular episode on Joy Joya Jewelry Marketing Podcast?

The episode title '84 - 5 Ways to Optimize Ecommerce Jewelry Product Pages' is the most popular.

What is the average episode length on Joy Joya Jewelry Marketing Podcast?

The average episode length on Joy Joya Jewelry Marketing Podcast is 24 minutes.

How often are episodes of Joy Joya Jewelry Marketing Podcast released?

Episodes of Joy Joya Jewelry Marketing Podcast are typically released every 7 days.

When was the first episode of Joy Joya Jewelry Marketing Podcast?

The first episode of Joy Joya Jewelry Marketing Podcast was released on Nov 12, 2018.

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