219 - Brand Activations and Visual Merchandising for Jewelry Businesses

12/12/22 • 57 min

1 Listener

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.

In this episode, we'll be covering:

What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?
How can a brand's personality be expressed through a brand activation?
What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
...and more!

Sparkle Award:

Lark & Berry - https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast - https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast

6 Amazing Unboxing Experiences and Ideas to Try - https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand

Live shopping comes to select NYC holiday window displays - https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry

In this episode, we'll be covering:

What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?
How can a brand's personality be expressed through a brand activation?
What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
...and more!

Sparkle Award:

Lark & Berry - https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast - https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast

6 Amazing Unboxing Experiences and Ideas to Try - https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand

Live shopping comes to select NYC holiday window displays - https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry

Previous Episode

218 - THE GOLD MINE - What Excites Me About Jewelry in 2023

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about the things I'm most looking forward to in the jewelry industry in 2023. The new year will be here before you know it, and I don't know about you - but I'm pumped! In the previous episode #217, I shared my jewelry marketing predictions - and this one's intended to build on that episode. So definitely check out that one too. I'd also love to know - what are you most looking forward to?

I'll be discussing:

What's in store for the industry?
The 3 things I'm most excited about for the coming year
Why you should get excited too

Learn more: https://joyjoya.com

Links mentioned in this episode:

Shaking Off the World’s Worries, Jewelry Focuses on Growth - https://www.nytimes.com/2022/11/21/fashion/jewelry-growth-bulgari-cartier-tiffany.html

Get the 2023 "Jewelry Marketing Predictions" Ebook: joyjoya.com/2023

1:54 - Primary Episode Content

Next Episode

220 - THE GOLD MINE - 6 Jewelry Brands With Stand-Out Holiday Marketing

In this week's episode, I'll be talking about my favorite merchandising and marketing in the jewelry industry this holiday season. In my downtime, I've been spending a lot of time window shopping, and I love to see/admire what brands are doing at this festive time of year to stand out from the competition and tell impactful stories.

I'll be discussing: