140 - SMS Marketing for Jewelry Brands

08/23/21 • 17 min

In this episode, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing.

Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via SMS more often, and 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return. Listen now to learn more about this form of digital marketing.

Previous Episode

139 - Discount Pricing Strategies and Jewelry Marketing

In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better understand how to handle special offers and promos for your jewelry brand.

Next Episode

141 - Takeaways from JCK Las Vegas 2021 - Jewelry Industry Trends and Insights

In this episode, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn't get a chance to attend this year's show, then you'll definitely want to listen to the scoop. Even if you did attend, you'll still want to listen to see if you agree with my takeaways - I'd love to hear about your experience as well! Email [email protected] with your comments and thoughts.