103 - How to Leverage Color in Jewelry Marketing

11/09/20 • 12 min

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this podcast episode, we'll be discussing how you can use color to your benefit in jewelry marketing. Check out the accompanying blog post here: https://joyjoya.com/2020/11/04/color-in-jewelry-marketing

Previous Episode

102 - Jewelry Email Marketing Subject Lines

Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your amazing coupon code and say goodbye to the time you spent crafting clever copywriting and impactful calls to action. Arguably, your subject line matters more than any other aspect of your jewelry brand's email campaign. In this episode, we'll share some email subject line types, so you can diversify your approach to email marketing.

Check out the accompanying blog post here: https://joyjoya.com/2020/10/29/jewelry-email-marketing-subject-lines/

Next Episode

104 - How to Host a Giveaway for Your Jewelry Brand

Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation? Hosting a giveaway can be one way to demonstrate your thanks. Listen to this episode to find out how you can do it successfully. Check out the accompanying blog post here: https://joyjoya.com/2020/11/12/how-to-host-a-giveaway-for-your-jewelry-brand/