231 - How to Do a Content + Storytelling Audit for Your Jewelry Brand

02/27/23 • 35 min

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started!

If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been sharing over the past few weeks, you're now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can't plot a course for success until you know where you're starting from.

Let's dive in and take your jewelry brand to new heights!

I'll be covering:

What's a jewelry Content and Storytelling Audit, and why's it important for jewelry brands that want to stand out in a Sea of Sparkle?
How can you start auditing your jewelry marketing content and storytelling?
What will you be doing with the results?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

News Articles:

In Marketing, Resist the Temptation to Go Short

https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/ How to Optimize for AI ‘Answer Engines’ https://www.practicalecommerce.com/how-to-optimize-for-ai-answer-engines How to make collaborative content work for your brand https://www.clickz.com/how-to-make-collaborative-content-work-for-your-brand/268231/

Other links from this episode:

Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/

Missoma - https://www.missoma.com/blogs/our-journal

Transcript: https://joyjoya.com/content-marketing-audit-jewelry

00:00 - Start 3:12 - Primary Episode Content 14:40 - Jewelry Brand Case Study 19:57 - The Gold Mine 25:04 - Jewelry and Marketing News Articles

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Let's dive in and take your jewelry brand to new heights!

I'll be covering:

What's a jewelry Content and Storytelling Audit, and why's it important for jewelry brands that want to stand out in a Sea of Sparkle?
How can you start auditing your jewelry marketing content and storytelling?
What will you be doing with the results?

News Articles:

In Marketing, Resist the Temptation to Go Short

Other links from this episode:

Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/

Missoma - https://www.missoma.com/blogs/our-journal

Transcript: https://joyjoya.com/content-marketing-audit-jewelry

00:00 - Start 3:12 - Primary Episode Content 14:40 - Jewelry Brand Case Study 19:57 - The Gold Mine 25:04 - Jewelry and Marketing News Articles

Previous Episode

230 - How to Do Competitive Analysis for Jewelry Marketing

Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you tired of seeing the same old thing in the jewelry industry? In this episode, I'm excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out.

Get ready to make a splash in the Sea of Sparkle! We'll be talking about how to analyze your competitors and their content to break free from the Sea of Sameness. It's time to take action and try something new, and I'll be guiding you every step of the way.

Because let's face it, being unique is what sets apart the legends from the rest. So, let's roll up our sleeves and get ready to unleash our creative potential!

I'll be covering:

How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?
What should the audience persona include? How can you get this information?
How will you be able to apply these personas in your jewelry marketing?

News Articles:

10 FAIL-PROOF WAYS TO GENERATE NEW CONTENT IDEAS https://www.plannthat.com/10-ways-to-generate-new-content-ideas/ How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush How to Drive More Local Foot Traffic With Instagram https://www.socialmediaexaminer.com/how-to-drive-more-local-foot-traffic-with-instagram/

Other links from this episode:

Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs https://www.jckonline.com/editorial-article/jewelers-hungry-for-valentines-day/ "ai-generated sameness" https://marketoonist.com/2023/02/ai-generated-sameness.html My ChatGPT for Jewelry Marketing Tutorial: https://youtu.be/v35AQnsz-No

Transcript: https://joyjoya.com/competitive-analysis-jewelry-marketing

00:00 - Start 3:13 - Primary Episode Content 18:32 - Jewelry Brand Case Study 24:17 - The Gold Mine 30:19 - Jewelry and Marketing News Articles

Next Episode

232 - Drive Jewelry Marketing Success Through Goal-Oriented Content

Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that's purpose-driven and effective.

By the end of this episode, you'll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you'll be unstoppable!

Let's face it, we all want to create content that makes an impact. But the difference between the content creator who's just winging it and the savvy jewelry business owner who's crushing their marketing game is simple - having a specific goal in mind. So, let's dive in and start setting some SMART goals that will guide your content creation journey to success!

I'll be covering:

What should a "good" goal include?
What are some of the types of goals you can set for your jewelry marketing content?
How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important!
How to start brainstorming ways to use content in service of your goals.

News Articles:

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278 Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/ 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f

Other links from this episode:

Transcript: https://joyjoya.com/jewelry-marketing-content-goals

00:00 - Start 3:41 - Primary Episode Content 26:22 - Jewelry Brand Case Study 31:23 - The Gold Mine 36:32 - Jewelry and Marketing News Articles