71 - Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace

03/16/20 • 29 min

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We interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK, France, Italy and Japan, where the brand has dominated the entire jewelry category for a few years. In this episode, we talk about what it’s like to introduce a disruptive new jewelry product into an industry that’s based on long-standing tradition.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/16/interview-with-mayumi-ishii-of-chrysmela:-disrupting-the-jewelry-marketplace/

Check out the accompanying blog post here: https://joyjoya.com/2020/03/16/interview-with-mayumi-ishii-of-chrysmela:-disrupting-the-jewelry-marketplace/

Previous Episode

70 - 5 Sources of Data to Guide Your Jewelry Marketing Strategy

Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your email marketing, digital advertising campaigns, and beyond. You probably have more data associated with your jewelry brand than you realize, and you’re likely not fully capitalizing on it.

The truth is that data can feel overwhelming, especially if you don’t know what you want your data to reveal. However, it can be invaluable when you set clear goals, and you understand how to interpret the data available to you. Ultimately, data is power in the hands of brands that know how to use it.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/05/5-sources-of-data-to-guide-your-jewelry-marketing-strategy/

Next Episode

72 - Jewelry Marketing in the Time of Coronavirus

Here's the thing: if you want to be a successful jewelry brand, then you can never press "pause" on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider the role of marketing in your overall business strategy. We explain how to do that.

Check out the accompanying blog post here: https://joyjoya.com/2020/03/21/jewelry-marketing-in-the-time-of-coronavirus/