Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
It's PR Darlings - Reporting when the stakes are high: Journalist Daniel Doody shares his story

Reporting when the stakes are high: Journalist Daniel Doody shares his story

06/06/21 • 38 min

It's PR Darlings

“You're surrounded by fires. It's still burning. There’s smoke in the air. You can't breathe. My wife was about 10 months pregnant, so I was worried and I said to her, ‘look, you can't be here’...I had a bushfire evacuation plan in place...If the fires were going to come through Bega, my car was already packed. So I told my wife...‘you need to go stay with my parents in Sydney’... I [stayed] home with our two dogs and the cat and I was scared. Don't get me wrong. I was very, very scared.” -Daniel Doody, Studio 10 Roving Reporter

What happens when the community you know and love is on fire, your wife is full-term pregnant and you’re out in the field reporting, while still working as an SES volunteer?

The stakes couldn’t have been higher for Bega-based ABC journalist and now Studio 10 roving reporter Daniel Doody during the 2019-2020 Australian bushfires.

And while it’s been a while since the event, it’s clear the experience hasn’t left him.

“There was a couple of days where I was hearing one tragedy after another,” Daniel says. “And I'm not just talking about the loss of life. I'm talking about people losing their homes, being burned to the ground, losing everything. And because they knew my character...they could really confide in me. They knew that I had a sense of empathy and I was with them all the way.”

Journalists are humans too

It’s PR Darlings co-hosts Jo Stone and Greer Quinn offered Daniel the option to remove a section of his interview, but he graciously said he was comfortable sharing his vulnerability. This episode is an important one that touches on the issue of trauma on the job (see links to resources in show notes).

“Journalists and PR professionals are trained to tell the stories of other people,” Greer says. “They’re trained not to become the story themselves. And while they do an amazing job at that, it’s important to remember they are still very much human.”

Journalists and media crews are often on the front lines and are witnesses to some of the worst suffering of humankind.

For the large part, journalists are doing their best to tell the story they’re seeing and hearing, so their audience can be informed.

This is all done under tight deadlines and conflicting priorities.

“We thank Daniel for raising the issue of trauma for journalists because it’s something that’s very unseen and rarely spoken about publicly,” Jo says.

“The media regularly report on violent murders, traumatic deaths, catastrophic events, devastating natural disasters, brutal wars and car accidents, but as Daniel points out, sometimes it’s the sadness and suffering of those left behind that can leave the most lasting impact.”

A change of pace

A recent recruit to Studio 10’s national program, Daniel is kicking amazing goals so early into his career. His image was recently projected onto the Sydney Opera House sails in celebration of WOW (Wear Orange Wednesday) Day and the great work SES volunteers do.

While his current role with Studio 10 represents a complete change of pace to his time as a regional reporter covering the bushfires, a common thread remains: Daniel’s love of community.

These days, you’ll find him out in the field singing on boats, sampling cheeses and dancing to afro-beats. In the last month, he’s travelled to Mount Isa to cover rodeos and almost to the moon and back, thanks to Qantas’ supermoon flight.

“I love covering the community feel-good stories,” Daniel says. “I love meeting different types of people within our community. We live in a multicultural society, so it’s just so heart-warming and so great to see people that are passionate about a certain product or a certain cause.”

Daniel explains the latest jargon

Given Daniel is up-to-date with the latest industry lingo, Jo and Greer “mixed things up a little” this episode and handed the “jargon gem” mic to Daniel.

“Daniel is going to tell us all about grabs, IFBs, eyelines, but we’ll do a throw at the end of the show so he can explain...oh, we might get him to tell you what a “throw” is too,” Jo says.

“If you don’t already follow Daniel Doody on Twitter, we highly recommend you do...his broad smile and outgoing personality literally make you want to giggle and dance with him,” Greer says.

Resources and support

The Dart Center has many resources to help media deal with trauma exposure of many kinds. It’s also a good resource for public relations professionals who can sometimes also be at the coalface during a disaster and may need to help journalists they’re working with or might need some support themselves.

As well as the Dart Center, there are other resources too including Lifeline and Beyond Blue. We’ve put links in the show notes to these resources. We thank Daniel for the role he played to provid...

plus icon
bookmark

“You're surrounded by fires. It's still burning. There’s smoke in the air. You can't breathe. My wife was about 10 months pregnant, so I was worried and I said to her, ‘look, you can't be here’...I had a bushfire evacuation plan in place...If the fires were going to come through Bega, my car was already packed. So I told my wife...‘you need to go stay with my parents in Sydney’... I [stayed] home with our two dogs and the cat and I was scared. Don't get me wrong. I was very, very scared.” -Daniel Doody, Studio 10 Roving Reporter

What happens when the community you know and love is on fire, your wife is full-term pregnant and you’re out in the field reporting, while still working as an SES volunteer?

The stakes couldn’t have been higher for Bega-based ABC journalist and now Studio 10 roving reporter Daniel Doody during the 2019-2020 Australian bushfires.

And while it’s been a while since the event, it’s clear the experience hasn’t left him.

“There was a couple of days where I was hearing one tragedy after another,” Daniel says. “And I'm not just talking about the loss of life. I'm talking about people losing their homes, being burned to the ground, losing everything. And because they knew my character...they could really confide in me. They knew that I had a sense of empathy and I was with them all the way.”

Journalists are humans too

It’s PR Darlings co-hosts Jo Stone and Greer Quinn offered Daniel the option to remove a section of his interview, but he graciously said he was comfortable sharing his vulnerability. This episode is an important one that touches on the issue of trauma on the job (see links to resources in show notes).

“Journalists and PR professionals are trained to tell the stories of other people,” Greer says. “They’re trained not to become the story themselves. And while they do an amazing job at that, it’s important to remember they are still very much human.”

Journalists and media crews are often on the front lines and are witnesses to some of the worst suffering of humankind.

For the large part, journalists are doing their best to tell the story they’re seeing and hearing, so their audience can be informed.

This is all done under tight deadlines and conflicting priorities.

“We thank Daniel for raising the issue of trauma for journalists because it’s something that’s very unseen and rarely spoken about publicly,” Jo says.

“The media regularly report on violent murders, traumatic deaths, catastrophic events, devastating natural disasters, brutal wars and car accidents, but as Daniel points out, sometimes it’s the sadness and suffering of those left behind that can leave the most lasting impact.”

A change of pace

A recent recruit to Studio 10’s national program, Daniel is kicking amazing goals so early into his career. His image was recently projected onto the Sydney Opera House sails in celebration of WOW (Wear Orange Wednesday) Day and the great work SES volunteers do.

While his current role with Studio 10 represents a complete change of pace to his time as a regional reporter covering the bushfires, a common thread remains: Daniel’s love of community.

These days, you’ll find him out in the field singing on boats, sampling cheeses and dancing to afro-beats. In the last month, he’s travelled to Mount Isa to cover rodeos and almost to the moon and back, thanks to Qantas’ supermoon flight.

“I love covering the community feel-good stories,” Daniel says. “I love meeting different types of people within our community. We live in a multicultural society, so it’s just so heart-warming and so great to see people that are passionate about a certain product or a certain cause.”

Daniel explains the latest jargon

Given Daniel is up-to-date with the latest industry lingo, Jo and Greer “mixed things up a little” this episode and handed the “jargon gem” mic to Daniel.

“Daniel is going to tell us all about grabs, IFBs, eyelines, but we’ll do a throw at the end of the show so he can explain...oh, we might get him to tell you what a “throw” is too,” Jo says.

“If you don’t already follow Daniel Doody on Twitter, we highly recommend you do...his broad smile and outgoing personality literally make you want to giggle and dance with him,” Greer says.

Resources and support

The Dart Center has many resources to help media deal with trauma exposure of many kinds. It’s also a good resource for public relations professionals who can sometimes also be at the coalface during a disaster and may need to help journalists they’re working with or might need some support themselves.

As well as the Dart Center, there are other resources too including Lifeline and Beyond Blue. We’ve put links in the show notes to these resources. We thank Daniel for the role he played to provid...

Previous Episode

undefined - Under Mel’s Spell: From Byron Bay to Vogue

Under Mel’s Spell: From Byron Bay to Vogue

Content is everything, and storytelling is everything, to us as a brand. What they [influencers] create that we're able to repost is just as important as the reach that they have. It's about getting good content as much as it is about them providing it on their own channels. -Mel Carrero, Marketing Manager, Spell

It’s hard to assign a title to Mel Carrero from Byron Bay-born fashion label Spell.

Mel originally trained as a journalist but longed to work in the fashion industry.

She was on the verge of upping stumps from Northern New South Wales for the bright lights of Sydney when she “hustled” her way into capturing the attention of one of the Spell founders through her edgy festival photography.

Mel’s role, officially as “Marketing Manager”, but unofficially as so much more, sees her working closely with the founders to mastermind every point at which customers intersect with the brand.

The ultimate multi-tasker, Mel’s the hardworking creative who is responsible for bringing so many of Spell’s collections to life.

Spell Designs itself is a story of resilience.

The Byron Bay brand didn’t have much luck in the early days of making it into major fashion titles, so decided to create their own media channel.

“We decided to create our own editorials, which is why we started creating content in a way that I think was a bit of a pioneer in the direct-to-consumer online market,” Mel says.

Listen in to this episode to hear how this fashion underdog eventually ended up making it into Vogue magazine, as well as all other major Australian fashion magazine titles.

This is a masterclass for online retailers and digital marketers, but it’s also a great episode for working journalists who may be interested in exploring pathways to transfer their skills.

Today’s jargon gem is “collab”. Listen until the end to find out what it means and how to do one.

It's PR Darlings is on all the socials, so get in touch if you have any ideas you'd like to share.

REFERENCES/GUEST SOCIAL LINKS

https://www.instagram.com/melcarrero_

https://aus.spell.co/

It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.


It’s PR Darlings

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

https://www.linkedin.com/company/it-s-pr-darlings/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/in/corporate-communications/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.


Hosted on Acast. See acast.com/privacy for more information.

Next Episode

undefined - At Home with magazine maven Kelly Baker

At Home with magazine maven Kelly Baker

“We are a country of people who are very obsessed with travel...Australians are hardcore travelers...We're also a country who are obsessed with real estate...COVID-19 swept into town, which altered real estate quite dramatically, and also prevented us from traveling. So accordingly, it's not that surprising that we would start to get even more involved in our homes and more au fait with real estate markets in general. And NewsCorp is smart. And it knows what to do when these things occur...they saw that straight away. And here we are with At Home flipbook Real Estate.”

During the past 18 months, our homes have become, not just places where we live, but also places where we work.

We’ve all become obsessed with stories about skyrocketing property prices.

And watching live-streamed auctions on a Saturday is the new reality-TV binge.

So after a year of belt-tightening and closures across media outlets, News Corp Australia came out swinging, launching its new property platform and magazine lift-out At Home in January.

It’s PR Darlings has the great pleasure of welcoming At Home Editor Kelly Baker onto the podcast.

Kelly’s edited and contributed to some of the country's best-known titles, including Body and Soul, Nine Honey, New Idea and Who Weekly, to name a few, during her illustrious magazine career.

PR professionals and aspiring magazine writers tune in – Kelly’s opening the door wide-open to It’s PR Darlings’ listeners so you can learn how to pitch a winning cover shot or craft an enticing story.

But just because it’s magazine-style, doesn’t mean it’s not anchored on the principles that govern all media: news values.

“It's news-based lifestyle,” Kelly says. “It's not just pretty houses that we happen to stumble across that we like. Everything is tied back to a ‘newsy’ hook.”

You’ll also hear about Kelly’s journey to earn her hard-won skills and the mentors who’ve taught or supported her along the way.

Finally, today’s jargon gem is the complex media convention known as “backgrounding”. It’s different to “off-the-record”, although some people confuse the two. Listen until the end to find out what it is, when to use it and how to do so ethically. This is a technique that’s applied during very specific circumstances and not to be misused. It's a high-stakes strategy and one we believe is best suited to the more "seasoned" professional.

Thank you for tuning into It’s PR Darlings. If you’ve enjoyed this episode, please share, subscribe and review.

It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.

Kelly’s social links:

Twitter: https://twitter.com/kellybakermedia?s=20

LinkedIn: https://www.linkedin.com/in/kelly-baker-a046b02a/?originalSubdomain=au

It’s PR Darlings

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

https://www.linkedin.com/company/it-s-pr-darlings/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/in/corporate-communications/

Contacts for story ideas:

jo@stick...

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/its-pr-darlings-204134/reporting-when-the-stakes-are-high-journalist-daniel-doody-shares-his-20974893"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to reporting when the stakes are high: journalist daniel doody shares his story on goodpods" style="width: 225px" /> </a>

Copy