
It's PR Darlings
Greer Quinn + Jo Stone
Ever wondered why some companies make the news, but others don't? To combat the lack of understanding on how news becomes news, two former journo colleagues Greer Quinn and Jo Stone have joined forces to launch a podcast demystifying the misunderstood professions of public relations and journalism. Greer and Jo speak to an array of journalists, including iconic feature writer and author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Morning Show host Tom Forbes as well as a range of industry experts and service providers, so you can have all the tools in your kit to score publicity. Asking journos everything from what time they get up in the morning, to pet peeves and favourite yarns, It's PR Darlings pulls back the curtain, to provide an insider's look on how newsrooms and corporate communications work. The duo believes that for media to survive and thrive the era of misinformation and disinformation, there’s a need for greater transparency around the profession. Media cutbacks have left newsrooms under-resourced, so more than ever communications and PR professionals need to step up and make the journo's job easier. Greer and Jo will also delve into crisis management, news values, how to package a pitch and media ethics. And to ensure, you can talk the industry talk, each show of It’s PR Darlings will be brought to you by some of those weird words and jargon that get thrown in the mix like “noddy”, “pre-rec” and “talent”. Great podcast for media, communications professionals, businesses and startups wanting to boost their skills, knowledge and newsworthiness.
Hosted on Acast. See acast.com/privacy for more information.
1 Listener
All episodes
Best episodes
Seasons
Top 10 It's PR Darlings Episodes
Goodpods has curated a list of the 10 best It's PR Darlings episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to It's PR Darlings for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite It's PR Darlings episode by adding your comments to the episode page.

05/29/22 • 57 min
“Media networks are running on the smell of an oily rag – they really are. So there's actually an opportunity there for PRs and for spokespersons to guide and influence the direction of the story.” –Jessica Ridley, Today Show Presenter + BTW Media Founder
This episode of It’s PR Darlings, Jo Stone and Greer Quinn chat with journalist Jessica Ridley whose voice – and face – you’d recognise from national TV reporting roles, news-reading gigs and live crosses.
It’s PR Darlings invited Jess on the podcast for two reasons – one is her years of experience in TV and her insights into post-covid television newsrooms in particular, but also because of her experience in media and presentation training, which is a specialised training that all PR, communications and marketing managers should be doing regularly with clients who have to front the media.
From taking sips of water and regulating your breathing to small-talk before an interview, Jessica provides the media interview tips and tricks that’ll see you invited back.
“Visualise that one person sitting at home, eating their dinner, watching the 6:00 pm news – that's the person you're talking to,” Jessica says.
A chance to hold the microphone on national television presents a rare moment of influence, but talent sometimes falls short through poor preparation or mindset.
“If you get that chance for a couple of minutes on national television, those opportunities are far and few between,” Jessica says.
“I definitely see a lot of people that could have done with just a little bit of preparation, you know, some key messages prep as well, so that they're going in and they're really clear about what they want to say and their position on the issue.”
During Season Four, It’s PR Darlings is providing insight into some journalistic tools to help you hack the newsworthy algorithm to create content the media want to publish and follow. A cornerstone to that is news values, which journalists use every day to measure newsworthiness. This episode’s news value is a journo favourite – it’s “unusual” or “bizarre”.
It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications. Jessica will be joining Jo and Greer on stage during Mumbrella 360 in July. Please get in touch for tickets and guest discounts.
It’s PR Darlings
Socials:
https://www.instagram.com/itsprdarlings/
https://www.facebook.com/ItsPRDarlings
https://www.linkedin.com/company/it-s-pr-darlings/
Contacts:
We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.
1 Listener

09/15/21 • 9 min
Wrapping up Season Two and a shameless plug for our upcoming webinar in partnership with Medianet
🦠 During this wrap-up of Season Two Co-hosts Jo Stone and Greer Quinn have heard from journalists and industry leaders about the way the pandemic is changing work lives, media content, newsworthiness and even shaping how our news is delivered.
🦠 It’s becoming clear that Covid-19 isn’t going away within the foreseeable future and businesses need crisis management plans that can adapt as quickly as mutant strains. So during this mini-episode, Greer and Jo also talk about an upcoming collaboration with Medianet to present a webinar with live Q+A on the topic “Crisis Communications for a Covid World”. Event link here: https://www.eventbrite.com.au/e/crisis-communications-for-a-covid-world-tickets-168883459975
COVID is the gift that keeps on giving.
Greer: We’ve found that even 18 months on, we’re still helping clients with crisis strategies and internal and external communications issues almost every month,” Greer says. The pandemic isn’t going away and if you think that because you’ve managed to dodge a COVID catastrophe so far that you’re in the clear, think again.
Jo: It’s awful because we sometimes get calls in the evenings or on the weekend from organisations desperately seeking PR help because a crisis never seems to happen during office hours during the week does it! And more often than not, they’ve never even thought ahead about how to handle adverse media coverage or a COVID-10-caused crisis.
Greer: In recent weeks we’ve seen influencers breaching COVID-19 restrictions for parties and brands then subsequently publicly dropping them. We’ve even seen well documented super-spreader events that have led to humiliation and reputation damage for attendees and organisers.
Jo: Yes, we’ve also seen organisations facing staff backlash over mandatory vaccinations.
Greer: So in this short podcast, we’re wrapping up Season Two with some of the top takeaways from our guests and we’ll end with our top three tips for PR crisis planning in the pandemic.
Jo: Let’s start with Andrew Drummond from AAP – that was a great insight into this vital Australian news wire service, which is a bit of a secret weapon to have in your PR tool kit.
Greer: The news deserts he was talking about across Australia are only broadening after all the COVID closures, so Andrew’s pitching brief will be a huge help if you want some AAP traction. NewsCorp’s AT Home magazine flipbook is a direct response to the pandemic and Editor Kelly Baker told us that PR people need to know that while it’s lifestyle-focussed, it’s still anchored in news values.
Jo: And it was magic talking to Mel Carrero from Spell – talk about a brand at the cutting edge. What they’ve been doing with content creation has been so innovative – there are a lot of ideas in that chat PR’s can learn from. It was also great to hear from Starts At 60 founder Bec Wilson. Her platform is the largest in the country for the over 60’s and there is a lot of pent up demand in the travel sector particularly so that’s a consumer group that shouldn’t be overlooked for lifestyle and travel products.
Greer: And of course, there was the interview with Daniel Doody from Studio 10. He was all about the media release and the pitch – and there are amazing national opportunities for the right story.
Jo: In each episode, we demystify a little bit of jargon from the media world – things like noddies, embargo and backgrounding and in this episode we are turning the tables a bit, but I guess the jargon term for this segment could be COVIDIOT – someone who ignores or breaks public health orders. And if you are in a comms role for any business or organisation, you know that it only takes one COVIDIOT to cause a crisis. So with this in mind, we thought we would give you the PR Darlings top three top tips for crisis communications plans in the era of COVID.
Greer: These are just a couple of the things we’ll be discussing in an upcoming webinar in collaboration with Australian media database company MediaNet on October 6, 2021, which is all about crisis communications, albeit with a COVID twist. Now, Medianet is a must-have service for PR firms – their database keeps you up-to-date with all the platforms, papers and programs in the Australian media, but also all the contacts you need. This brings us to our first crisis communications tip – making sure you have updated contacts. You need to know the journalists who are likely to be working in your patch. You don’t want to be scrambling for a mobile number at the last minute.
Jo: Updating contacts is also important for your internal team. ...

Cracking the breakfast radio egg with ABC's Tom Forbes
It's PR Darlings
02/07/21 • 31 min
“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC Radio
It’s PR Darlings’ Jo Stone and Greer Quinn chat with breakfast radio producer and host Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and program channels. Tom is a journalist committed to getting the details right – a master storyteller with a finely tuned news sense. As a host and interviewer, he's kind, witty and engaging. Radio, TV, digital – you name it, Tom's done it. And as the morning radio presenter for ABC Gold Coast in Queensland, he brings together all his news gathering and presenting skills to deliver the light and shade that listeners want to hear as they roll out of bed.
“If everything’s packaged up in a bow from a PR perspective, the more chance you have of getting a journo to bite on it and then file on it.” -Tom Forbes, ABC Radio
Given the "exclusive" was such a major theme of today's show, PR masters Jo and Greer unravel this industry term and explain the do's and don'ts when pitching an exclusive (tip: don't shop your story around while you're waiting to hear back on the first offer).
REFERENCES:
https://www.abc.net.au/news/tom-forbes/167074
https://www.facebook.com/ABCGoldCoast
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
It’s PR Darlings:
Socials:
https://www.facebook.com/ItsPRDarlings
https://www.instagram.com/itsprdarlings/
https://www.linkedin.com/company/it-s-pr-darlings/
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.

At Home with magazine maven Kelly Baker
It's PR Darlings
06/20/21 • 41 min
During the past 18 months, our homes have become, not just places where we live, but also places where we work.
We’ve all become obsessed with stories about skyrocketing property prices.
And watching live-streamed auctions on a Saturday is the new reality-TV binge.
So after a year of belt-tightening and closures across media outlets, News Corp Australia came out swinging, launching its new property platform and magazine lift-out At Home in January.
It’s PR Darlings has the great pleasure of welcoming At Home Editor Kelly Baker onto the podcast.
Kelly’s edited and contributed to some of the country's best-known titles, including Body and Soul, Nine Honey, New Idea and Who Weekly, to name a few, during her illustrious magazine career.
PR professionals and aspiring magazine writers tune in – Kelly’s opening the door wide-open to It’s PR Darlings’ listeners so you can learn how to pitch a winning cover shot or craft an enticing story.
But just because it’s magazine-style, doesn’t mean it’s not anchored on the principles that govern all media: news values.
“It's news-based lifestyle,” Kelly says. “It's not just pretty houses that we happen to stumble across that we like. Everything is tied back to a ‘newsy’ hook.”You’ll also hear about Kelly’s journey to earn her hard-won skills and the mentors who’ve taught or supported her along the way.
Finally, today’s jargon gem is the complex media convention known as “backgrounding”. It’s different to “off-the-record”, although some people confuse the two. Listen until the end to find out what it is, when to use it and how to do so ethically. This is a technique that’s applied during very specific circumstances and not to be misused. It's a high-stakes strategy and one we believe is best suited to the more "seasoned" professional.
Thank you for tuning into It’s PR Darlings. If you’ve enjoyed this episode, please share, subscribe and review.
It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.
Kelly’s social links:
Twitter: https://twitter.com/kellybakermedia?s=20
LinkedIn: https://www.linkedin.com/in/kelly-baker-a046b02a/?originalSubdomain=au
It’s PR Darlings
Socials:
https://www.instagram.com/itsprdarlings/
https://www.facebook.com/ItsPRDarlings
https://www.linkedin.com/company/it-s-pr-darlings/
https://www.linkedin.com/in/jo-stone-youngleson-562809104/
https://www.linkedin.com/in/corporate-communications/
Contacts for story ideas:

06/06/21 • 38 min
“You're surrounded by fires. It's still burning. There’s smoke in the air. You can't breathe. My wife was about 10 months pregnant, so I was worried and I said to her, ‘look, you can't be here’...I had a bushfire evacuation plan in place...If the fires were going to come through Bega, my car was already packed. So I told my wife...‘you need to go stay with my parents in Sydney’... I [stayed] home with our two dogs and the cat and I was scared. Don't get me wrong. I was very, very scared.” -Daniel Doody, Studio 10 Roving Reporter
What happens when the community you know and love is on fire, your wife is full-term pregnant and you’re out in the field reporting, while still working as an SES volunteer?
The stakes couldn’t have been higher for Bega-based ABC journalist and now Studio 10 roving reporter Daniel Doody during the 2019-2020 Australian bushfires.
And while it’s been a while since the event, it’s clear the experience hasn’t left him.
“There was a couple of days where I was hearing one tragedy after another,” Daniel says. “And I'm not just talking about the loss of life. I'm talking about people losing their homes, being burned to the ground, losing everything. And because they knew my character...they could really confide in me. They knew that I had a sense of empathy and I was with them all the way.”
Journalists are humans too
It’s PR Darlings co-hosts Jo Stone and Greer Quinn offered Daniel the option to remove a section of his interview, but he graciously said he was comfortable sharing his vulnerability. This episode is an important one that touches on the issue of trauma on the job (see links to resources in show notes).
“Journalists and PR professionals are trained to tell the stories of other people,” Greer says. “They’re trained not to become the story themselves. And while they do an amazing job at that, it’s important to remember they are still very much human.”
Journalists and media crews are often on the front lines and are witnesses to some of the worst suffering of humankind.
For the large part, journalists are doing their best to tell the story they’re seeing and hearing, so their audience can be informed.
This is all done under tight deadlines and conflicting priorities.
“We thank Daniel for raising the issue of trauma for journalists because it’s something that’s very unseen and rarely spoken about publicly,” Jo says.
“The media regularly report on violent murders, traumatic deaths, catastrophic events, devastating natural disasters, brutal wars and car accidents, but as Daniel points out, sometimes it’s the sadness and suffering of those left behind that can leave the most lasting impact.”
A change of pace
A recent recruit to Studio 10’s national program, Daniel is kicking amazing goals so early into his career. His image was recently projected onto the Sydney Opera House sails in celebration of WOW (Wear Orange Wednesday) Day and the great work SES volunteers do.
While his current role with Studio 10 represents a complete change of pace to his time as a regional reporter covering the bushfires, a common thread remains: Daniel’s love of community.
These days, you’ll find him out in the field singing on boats, sampling cheeses and dancing to afro-beats. In the last month, he’s travelled to Mount Isa to cover rodeos and almost to the moon and back, thanks to Qantas’ supermoon flight.
“I love covering the community feel-good stories,” Daniel says. “I love meeting different types of people within our community. We live in a multicultural society, so it’s just so heart-warming and so great to see people that are passionate about a certain product or a certain cause.”
Daniel explains the latest jargon
Given Daniel is up-to-date with the latest industry lingo, Jo and Greer “mixed things up a little” this episode and handed the “jargon gem” mic to Daniel.
“Daniel is going to tell us all about grabs, IFBs, eyelines, but we’ll do a throw at the end of the show so he can explain...oh, we might get him to tell you what a “throw” is too,” Jo says.
“If you don’t already follow Daniel Doody on Twitter, we highly recommend you do...his broad smile and outgoing personality literally make you want to giggle and dance with him,” Greer says.
Resources and support
The Dart Center has many resources to help media deal with trauma exposure of many kinds. It’s also a good resource for public relations professionals who can sometimes also be at the coalface during a disaster and may need to help journalists they’re working with or might need some support themselves.
As well as the Dart Center, there are other resources too including Lifeline and Beyond Blue. We’ve put links in the show notes to these resources. We thank Daniel for the role he played to provid...

Interviewer to interviewee: author and journalist Trent Dalton expresses gratitude for PR
It's PR Darlings
02/14/21 • 70 min
It’s PR Darlings’ Jo Stone and Greer Quinn talk media and publicity with multi-award-winning Aussie author and Weekend Australian Magazine journalist Trent Dalton. He’s arguably Australia’s top profile writer. His debut novel Boy Swallows Universe and second novel All Our Shimmering Skies are instant Aussie literary classics. The Brisbane-set novel Boy Swallows Universe attracted actor Joel Edgerton’s attention and it’s being turned into a TV series with the Australian film industry’s best behind it. Oh – and once this pandemic is over, it’ll be hitting the stage as a theatre production. When it comes to working with PRs in his role as a journalist, Trent says he’s “always open to the pitch” and tells us why he’s grateful to public relations and communications professionals who helped him score interviews with Anthony Hopkins, Matt Damon, Eric Bana and Heath Ledger, which got him noticed and led to his "dream-type" journalism jobs.
“[In] year 2000, I worked for this magazine called Brisbane News...and it was all the PR people who helped me out because I was just completely nobody,” Trent says.He also talks about what it’s been like to go from interviewer to interviewee since the runaway success of his debut novel (which made Oprah’s book club) and how his Harper Collins publicist has supported his meteoric rise. In this extended episode, Trent talks about the amazing mentors he’s had throughout his career and what he believes future of journalism will look like. He believes “journalism will always survive because storytelling will always survive”.
“Storytelling is the greatest invention we've ever come up with and people will never tire of it,” Trent says.Today’s jargon word for the Darlings to decode: op-ed.
REFERENCES:
https://www.theaustralian.com.au/author/Trent%20Dalton
www.harpercollins.com.au/trentdalton/
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
https://www.linkedin.com/in/jo-stone-youngleson-562809104/
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.

Starts at 60 Founder zeros in on overlooked boomers
It's PR Darlings
08/29/21 • 43 min
Starts at 60 CEO and Founder Rebecca Wilson was watching her parents on their road to retirement when she realised this generation had been largely forgotten within the marketing pie.
From humble beginnings in a bedroom at home, Rebecca has grown Starts at 60 into a powerful voice for Baby Boomers and a platform with almost 1.5 million monthly users.
Targeting boomers and doing more than okay
Today, it’s Australia’s largest digital media brand for the over-sixties and backed by some impressive advertisers and investors, including Channel Seven, which owns a 30 per cent stake in its flagship platform.
According to Rebecca, the power of this generation as content and product consumers is blindingly obvious, even though they were largely being overlooked at the time she was forming her idea for a niche digital media platform.
“Everything that was in the media was Kardashian, Kardashian and Kardashians and ...sitting back from it as a marketer that was working with clients who wanted to talk to this generation and knowing there was nowhere that was consistent or reliable to speak with them through...I had a hypothesis, so I started a little blog,” Rebecca explains. “I started writing for the audience and gathering an audience. I think it started with $5 Facebook spend a day to grow the audience. And they...read the content and they signed up for the site. And really it was the right time to do that.”Content that funnels with precision
Starts at 60 is part traditional newsroom, part marketing company and part marketplace, but the model is constantly evolving and making waves.
“We in fact know that we play a role in building and driving a voice for over sixties, but that we have to be there for the marketers and the brands that speak to them as well,” Rebecca says. “We have to get the right goals and achievements for those brands. So our job is to sit between the consumers and the brands and curate a conversation.”This episode is the ultimate masterclass in tailoring content with laser-sharp focus to a specific target audience.
It also demonstrates how storytelling interweaves with digital marketing and even the vertical integration of products, including within the travel industry.
Winning eyeballs online
Dishing up the goods to make your boomer pitches sharper, It’s PR Darlings co-hosts Jo Stone and Greer Quinn are deeply delving into the machinations of this niche media juggernaut.
Rebecca offers all sorts of insights including why stories that work in print form, fail to win eyeballs online.
This episode’s jargon gem is PTC, or "piece to camera". If you’ve never considered PTCs in your pitch to TV journalists, stay tuned until the end of the show to hear Jo and Greer provide suggestions on how you could do this.
If you’ve enjoyed this episode of It’s PR Darlings, please share, subscribe and review.
It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.
Starts at 60 links:
The Boomer Guide Rebecca references:
https://mail.startsat60.com/p/6T9R-387/download-the-starts-at-60-boomer-guide-202122
More links:
https://mail.startsat60.com/p/6T9R-3I1/mediakit
https://www.youtube.com/watch?v=zEOVNn8kKVU
Socials:

Reflecting on Season One + sneak preview of Season Two
It's PR Darlings
04/11/21 • 18 min
As Season One of It’s PR Darlings has drawn to a close and co-hosts Greer Quinn of Forward Communications and Jo Stone of Sticks and Stones PR have begun producing Season Two, the duo has paused to reflect on the highlights and why they kicked off the project in the first place.
Some of the stellar reporting the world has witnessed during the pandemic and other compounded crises has filled Greer and Jo with renewed admiration and awe for the media industry, so they were especially pleased to dust off their radio craft skills and explore this new communications platform of podcasting.
“Greer proposed that we do a podcast – she roped me into it – and it took 18 months and lots and lots of talking, but here we are, one season down and currently in intermission before kicking off Season Two,” Jo says.
"We've learned so much. We are doing everything – editing, writing, coordinating, distributing, promoting, the lot – it’s been a huge learning curve, but we’ve really enjoyed the process and working together.”
As well as the joy of collaborating with her old ABC buddy Jo, Greer’s highlight has been engaging in meaningful conversations with journalists who, like PR professionals, are so busy telling other people’s stories, their own stories are often left unheard.
“Jo and I are constantly calling journalists to pitch them stories, so it was such a nice change of pace to actually listen to their stories and hear about their days – it felt like we were giving back to the many reporters who’ve helped us over the years,” Greer says.
The PR and podcasting pair has been blown away by the amazing feedback they’ve received for their “niche” podcast, which targets PR and communications professionals, journalists as well as companies who want to better communicate with media.
In fact, some PR agencies or in-house communications departments, as well as the media lecturers, have made the It’s PR Darlings podcast recommended listening for their team members or students.
During Season One, Greer and Jo spoke with five of the industry's best and brightest, starting with Tamra Bow, one of Channel Seven's Sunrise reporters, and such a compassionate journalist.
“Tamra very much shows up as a human being when she's reporting and her insights into what it was like working media-side during the Dreamworld crisis were particularly eye-opening,” Greer says.
“I actually think this episode is a must-listen, not only for PR professionals but also business owners, as you just never know when a crisis might strike.”
Here’s what Tamra Bow had to say: “Dreamworld went into damage control as well. And they were taking advice from so many different sources too. But from a journalist’s perspective, you really do need someone to step straight up to the plate. And I know that those decisions can be rash and they can come out the wrong way sometimes. But from a journalist’s perspective, I know that if we're starved for information, we'll go looking for it. And you can often go to a source that might not be the best alternative that could put a negative spin on it for that company. So I think coming forward, straight away and trying to stay ahead of the media – that's so crucial in a situation like this.”Something that people often don’t realise is the sacrifices journalists make to deliver breakfast news, as is the case with Tamra but also ABC Breakfast Host Tom Forbes.
“He talked about how important that exclusive is for breakfast radio...it really makes their lives, not only easier but sets them apart from the morning papers, which is a really fantastic tip as a PR person,” Jo says.
Tom really gave listeners an insider’s look into the mechanics of the newsroom.
“It makes sense that if you want to take advantage of the ABC's extraordinary multimedia muscle – TV, radio, online, news, programs, local and national – it's worth taking the time to package a story with multiple case studies and expert talent and give the journos advance notice so that all these moving parts can be coordinated to achieve huge media outreach,” Greer says.
Here’s what Tom Forbes says: “Exclusives are becoming more and more important...Because what we're finding is that if you can get hold of an exclusive story and you have enough time to prepare, you can roll that story out across multiple platforms.”As well as chatting to media in Season One, the Darlings explored some of the tools of the trade, speaking with David Skapinker who heads up the contact media database company, Telum Media.
“Every PR professional worth their salt needs a reliable media database,” Greer says.
David Skapinker explains: “I think there is a reason why PR is a profession....you need skills, you need contacts, you need experience and you need to understand newsrooms.”Jo thinks this sentence fr...

Chasing dawn with Seven’s Sunrise reporter Tamra Bow
It's PR Darlings
01/31/21 • 25 min
“The media, if it's used properly, can drive change and it can keep companies and people honest.” -Tamra Bow, Channel Seven Sunrise
It’s PR Darlings Jo Stone and Greer Quinn chat with Tamra Bow – the Channel Seven Sunrise reporter with from the sunshine state. Tamra’s the one who gets up before dawn in order to bring the day’s events to the comfort of our loungerooms while we enjoy our morning coffee. She’s also worked as a TV news reporter for both Channel Seven and Channel Nine. From live reports on bushfires and crime, to feel-good wildlife rescues and success stories, Tamra has covered the full spectrum of news. Despite covering some of the more confronting sides of life, including Dreamworld's 2016 crisis, she hasn’t become cynical. Today’s industry jargon term: “stakeout”.
REFERENCES:
http://www.abc.net.au/mediawatch/transcripts/s4566666.htm (ABC's Media Watch investigation into Dreamworld crisis and media crisis management)
https://www.instagram.com/tamra_bow7/ (Tamra's Instagram)
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
It’s PR Darlings:
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past, present and emerging, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.

Under Mel’s Spell: From Byron Bay to Vogue
It's PR Darlings
05/23/21 • 53 min
It’s hard to assign a title to Mel Carrero from Byron Bay-born fashion label Spell.
Mel originally trained as a journalist but longed to work in the fashion industry.
She was on the verge of upping stumps from Northern New South Wales for the bright lights of Sydney when she “hustled” her way into capturing the attention of one of the Spell founders through her edgy festival photography.
Mel’s role, officially as “Marketing Manager”, but unofficially as so much more, sees her working closely with the founders to mastermind every point at which customers intersect with the brand.
The ultimate multi-tasker, Mel’s the hardworking creative who is responsible for bringing so many of Spell’s collections to life.
Spell Designs itself is a story of resilience.
The Byron Bay brand didn’t have much luck in the early days of making it into major fashion titles, so decided to create their own media channel.
“We decided to create our own editorials, which is why we started creating content in a way that I think was a bit of a pioneer in the direct-to-consumer online market,” Mel says.
Listen in to this episode to hear how this fashion underdog eventually ended up making it into Vogue magazine, as well as all other major Australian fashion magazine titles.
This is a masterclass for online retailers and digital marketers, but it’s also a great episode for working journalists who may be interested in exploring pathways to transfer their skills.
Today’s jargon gem is “collab”. Listen until the end to find out what it means and how to do one.
It's PR Darlings is on all the socials, so get in touch if you have any ideas you'd like to share.
REFERENCES/GUEST SOCIAL LINKS
https://www.instagram.com/melcarrero_
It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.
It’s PR Darlings
Socials:
https://www.instagram.com/itsprdarlings/
https://www.facebook.com/ItsPRDarlings
https://www.linkedin.com/company/it-s-pr-darlings/
https://www.linkedin.com/in/jo-stone-youngleson-562809104/
https://www.linkedin.com/in/corporate-communications/
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.
Show more best episodes

Show more best episodes
FAQ
How many episodes does It's PR Darlings have?
It's PR Darlings currently has 22 episodes available.
What topics does It's PR Darlings cover?
The podcast is about News, Marketing, Media, Social Media, Public Relations, Journalism, Podcasts and Business.
What is the most popular episode on It's PR Darlings?
The episode title 'Making the most of the spotlight: Advice from Today Show presenter Jessica Ridley' is the most popular.
What is the average episode length on It's PR Darlings?
The average episode length on It's PR Darlings is 38 minutes.
How often are episodes of It's PR Darlings released?
Episodes of It's PR Darlings are typically released every 14 days.
When was the first episode of It's PR Darlings?
The first episode of It's PR Darlings was released on Jan 10, 2021.
Show more FAQ

Show more FAQ