Chasing dawn with Seven’s Sunrise reporter Tamra Bow

Contacts for story ideas:

We acknowledge the traditional land owners and pay our respect to elders past, present and emerging, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

“The media, if it's used properly, can drive change and it can keep companies and people honest.” -Tamra Bow, Channel Seven Sunrise

REFERENCES:

http://www.abc.net.au/mediawatch/transcripts/s4566666.htm (ABC's Media Watch investigation into Dreamworld crisis and media crisis management)

https://www.instagram.com/tamra_bow7/ (Tamra's Instagram)

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings:

Contacts for story ideas:

We acknowledge the traditional land owners and pay our respect to elders past, present and emerging, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

BONUS EPISODE: What’s public relations and how does it work?

Have you ever wondered why some people or organisations make it into the media, but your story is unheard? It’s because you’re missing a step. It’s called “public relations” or PR. It builds your brand, your reputation and your value. In fact, according to It’s PR Darlings hosts Greer Quinn and Jo Stone, PR has the power to change the future of your career or your business.

“PR is about sending the right messages to the right places at the right time,” Greer explained. “It’s not limited to just media stories either.”

It can be any communication between you and your customer or your audience. That can incorporate anything from a social media post or newsletter to a national print campaign or a TV news story. And it differs from marketing as it is earned rather than paid.

“What we do for a job is usually in the shadows of organisations and brands, even public personalities,” Jo said. "The work we do creates many of the compelling stories or commentary you will read, hear or see on all kinds of platforms. We help people polish the way they will tell those stories and we create the dialogue with consumers, staff or stakeholders that sets businesses up for success. And for PR professionals this means the focus, as it should be, is on our clients.”

Greer and Jo both started out as journalists and met while working at the Australian Broadcasting Corporation (ABC), so they have an insider’s view on both sides of the fence.

They both now run their own PR agencies (Forward Communications and Sticks and Stones PR) but have come together as collaborators to produce It’s PR Darlings.

“We’re starting this podcast series because as PR professionals we find that most of the time people aren’t really clear about what public relations actually is, or what constitutes a newsworthy story,” Greer said. "So we’re talking to leading journalists and media experts about how they do their jobs, offering insights into a changing media landscape as well as sharing our experiences on the so-called dark side in PR.”

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings:

Socials:

Facebook

Instagram

Contacts for story ideas:

https://www.abc.net.au/news/tom-forbes/167074

We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Cracking the breakfast radio egg with ABC's Tom Forbes

“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC Radio

It’s PR Darlings’ Jo Stone and Greer Quinn chat with breakfast radio producer and host Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and program channels. Tom is a journalist committed to getting the details right – a master storyteller with a finely tuned news sense. As a host and interviewer, he's kind, witty and engaging. Radio, TV, digital – you name it, Tom's done it. And as the morning radio presenter for ABC Gold Coast in Queensland, he brings together all his news gathering and presenting skills to deliver the light and shade that listeners want to hear as they roll out of bed.

“If everything’s packaged up in a bow from a PR perspective, the more chance you have of getting a journo to bite on it and then file on it.” -Tom Forbes, ABC Radio

Given the "exclusive" was such a major theme of today's show, PR masters Jo and Greer unravel this industry term and explain the do's and don'ts when pitching an exclusive (tip: don't shop your story around while you're waiting to hear back on the first offer).

REFERENCES:

https://www.facebook.com/ABCGoldCoast

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings:

Socials:

https://www.facebook.com/ItsPRDarlings

https://www.instagram.com/itsprdarlings/

https://www.linkedin.com/company/it-s-pr-darlings/

Contacts for story ideas: