Cracking the breakfast radio egg with ABC's Tom Forbes
02/07/21 • 31 min
“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC Radio
It’s PR Darlings’ Jo Stone and Greer Quinn chat with breakfast radio producer and host Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and program channels. Tom is a journalist committed to getting the details right – a master storyteller with a finely tuned news sense. As a host and interviewer, he's kind, witty and engaging. Radio, TV, digital – you name it, Tom's done it. And as the morning radio presenter for ABC Gold Coast in Queensland, he brings together all his news gathering and presenting skills to deliver the light and shade that listeners want to hear as they roll out of bed.
“If everything’s packaged up in a bow from a PR perspective, the more chance you have of getting a journo to bite on it and then file on it.” -Tom Forbes, ABC Radio
Given the "exclusive" was such a major theme of today's show, PR masters Jo and Greer unravel this industry term and explain the do's and don'ts when pitching an exclusive (tip: don't shop your story around while you're waiting to hear back on the first offer).
REFERENCES:
https://www.abc.net.au/news/tom-forbes/167074
https://www.facebook.com/ABCGoldCoast
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
It’s PR Darlings:
Socials:
https://www.facebook.com/ItsPRDarlings
https://www.instagram.com/itsprdarlings/
https://www.linkedin.com/company/it-s-pr-darlings/
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.
“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC Radio
It’s PR Darlings’ Jo Stone and Greer Quinn chat with breakfast radio producer and host Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and program channels. Tom is a journalist committed to getting the details right – a master storyteller with a finely tuned news sense. As a host and interviewer, he's kind, witty and engaging. Radio, TV, digital – you name it, Tom's done it. And as the morning radio presenter for ABC Gold Coast in Queensland, he brings together all his news gathering and presenting skills to deliver the light and shade that listeners want to hear as they roll out of bed.
“If everything’s packaged up in a bow from a PR perspective, the more chance you have of getting a journo to bite on it and then file on it.” -Tom Forbes, ABC Radio
Given the "exclusive" was such a major theme of today's show, PR masters Jo and Greer unravel this industry term and explain the do's and don'ts when pitching an exclusive (tip: don't shop your story around while you're waiting to hear back on the first offer).
REFERENCES:
https://www.abc.net.au/news/tom-forbes/167074
https://www.facebook.com/ABCGoldCoast
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
It’s PR Darlings:
Socials:
https://www.facebook.com/ItsPRDarlings
https://www.instagram.com/itsprdarlings/
https://www.linkedin.com/company/it-s-pr-darlings/
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Chasing dawn with Seven’s Sunrise reporter Tamra Bow
“The media, if it's used properly, can drive change and it can keep companies and people honest.” -Tamra Bow, Channel Seven Sunrise
It’s PR Darlings Jo Stone and Greer Quinn chat with Tamra Bow – the Channel Seven Sunrise reporter with from the sunshine state. Tamra’s the one who gets up before dawn in order to bring the day’s events to the comfort of our loungerooms while we enjoy our morning coffee. She’s also worked as a TV news reporter for both Channel Seven and Channel Nine. From live reports on bushfires and crime, to feel-good wildlife rescues and success stories, Tamra has covered the full spectrum of news. Despite covering some of the more confronting sides of life, including Dreamworld's 2016 crisis, she hasn’t become cynical. Today’s industry jargon term: “stakeout”.
REFERENCES:
http://www.abc.net.au/mediawatch/transcripts/s4566666.htm (ABC's Media Watch investigation into Dreamworld crisis and media crisis management)
https://www.instagram.com/tamra_bow7/ (Tamra's Instagram)
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
It’s PR Darlings:
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past, present and emerging, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Interviewer to interviewee: author and journalist Trent Dalton expresses gratitude for PR
“The first thing I'm looking for is...‘is this a story that will sustain the reader across 4,000 words?’” – Trent Dalton, The Weekend Australian Magazine, Boy Swallows Universe, All Our Shimmering Skies
It’s PR Darlings’ Jo Stone and Greer Quinn talk media and publicity with multi-award-winning Aussie author and Weekend Australian Magazine journalist Trent Dalton. He’s arguably Australia’s top profile writer. His debut novel Boy Swallows Universe and second novel All Our Shimmering Skies are instant Aussie literary classics. The Brisbane-set novel Boy Swallows Universe attracted actor Joel Edgerton’s attention and it’s being turned into a TV series with the Australian film industry’s best behind it. Oh – and once this pandemic is over, it’ll be hitting the stage as a theatre production. When it comes to working with PRs in his role as a journalist, Trent says he’s “always open to the pitch” and tells us why he’s grateful to public relations and communications professionals who helped him score interviews with Anthony Hopkins, Matt Damon, Eric Bana and Heath Ledger, which got him noticed and led to his "dream-type" journalism jobs.
“[In] year 2000, I worked for this magazine called Brisbane News...and it was all the PR people who helped me out because I was just completely nobody,” Trent says.He also talks about what it’s been like to go from interviewer to interviewee since the runaway success of his debut novel (which made Oprah’s book club) and how his Harper Collins publicist has supported his meteoric rise. In this extended episode, Trent talks about the amazing mentors he’s had throughout his career and what he believes future of journalism will look like. He believes “journalism will always survive because storytelling will always survive”.
“Storytelling is the greatest invention we've ever come up with and people will never tire of it,” Trent says.Today’s jargon word for the Darlings to decode: op-ed.
REFERENCES:
https://www.theaustralian.com.au/author/Trent%20Dalton
www.harpercollins.com.au/trentdalton/
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
https://www.linkedin.com/in/jo-stone-youngleson-562809104/
Contacts for story ideas:
We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/its-pr-darlings-204134/cracking-the-breakfast-radio-egg-with-abcs-tom-forbes-20974900"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to cracking the breakfast radio egg with abc's tom forbes on goodpods" style="width: 225px" /> </a>
Copy