iDigress with Troy Sandidge
Troy Sandidge
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Top 10 iDigress with Troy Sandidge Episodes
Goodpods has curated a list of the 10 best iDigress with Troy Sandidge episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to iDigress with Troy Sandidge for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite iDigress with Troy Sandidge episode by adding your comments to the episode page.
![iDigress with Troy Sandidge - 56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/c73884c4f16fa47573510af963cdb12943c090377a2b4c36c80c80613621b470.avif)
56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]
iDigress with Troy Sandidge
05/27/22 • 29 min
Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?
The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.
70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth.
This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.
(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)
Beyond The Episode Gems:
See what the HubSpot CRM can do for your business at HubSpot.com
See all of the podcasts on the HubSpot Podcast Network
Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse
Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI
See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse
Learn more and join the Social Media Pulse Community for free
Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
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27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!
iDigress with Troy Sandidge
07/27/21 • 17 min
This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.
As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results.
iDigress with Troy Sandidge
02/02/21 • 15 min
Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.
Snippets from some of the tweets are:
• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."
• "Community plus relationships plus connection..."
• "Are you trying to grow your business, or just look like you're growing your business. "
• "Don't blame the audience for your bad content."
Let's dive into live Q and A!
Beyond The Episode Gems:
See what the HubSpot CRM can do for your business at HubSpot.com
Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community
Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]
iDigress with Troy Sandidge
02/19/25 • 17 min
Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.
In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.
We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty.
You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.
It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.
This is Part 1 of a must-listen branding conversation.
Beyond The Episode Gems:
- Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
- Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
- Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's LinkedIn @FindTroy
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
- Follow Troy's Instagram @FindTroy
- Subscribe to Troy's YouTube Channel
95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing
iDigress with Troy Sandidge
11/23/23 • 19 min
Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.
Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you?
What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?
Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes.
Beyond The Episode Gems:
Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward
Discover All of the Podcats on the HubSpot Podcast Network
Get Free HubSpot Marketing Tools To Help You Grow Your Business
Grow Your Business Faster Using HubSpot's CRM Platform
Book A Time To Hire Me To Help You Scale Your Business
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy's Instagram @FindTroy
79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!
iDigress with Troy Sandidge
01/18/23 • 23 min
Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.
On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.
I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!
Beyond The Episode Gems:
Grow Your Business Faster Using HubSpot's CRM Platform
Click Here For Free HubSpot Marketing Tools
See all of the podcasts on the HubSpot Podcast Network
Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus!
Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy
Discover how Agorapulse is helping businesses achieve effortless growth on TikTok
Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)
Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.
Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions
iDigress with Troy Sandidge
03/21/22 • 29 min
Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.
On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.
Beyond The Episode Gems:
See what the HubSpot CRM can do for your business at HubSpot.com
Watch Phil's full live stream interview with me: Sales & Marketing Processes Debunked
Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and Kevin Lau
Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]
iDigress with Troy Sandidge
02/18/25 • 16 min
Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?
For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration.
ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.
With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.
Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.
Beyond The Episode Gems:
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's LinkedIn @FindTroy
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
- Follow Troy's Instagram @FindTroy
- Subscribe to Troy's YouTube Channel
133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]
iDigress with Troy Sandidge
02/21/25 • 45 min
From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.
But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.
We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.
Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.
Tap in for Part 3 of this powerful Masterclass with Evante Daniels!
Listen to Part 1 of our conversation here.
Listen to Part 2 of our conversation here.
Beyond The Episode Gems:
- Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
- Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
- Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's LinkedIn @FindTroy
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
- Follow Troy's Instagram @FindTroy
- Subscribe to Troy's YouTube Channel
128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead?
iDigress with Troy Sandidge
01/29/25 • 35 min
The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?
In this episode, we unpack:
• Why speed can sabotage your long-term marketing success.
• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.
• The underrated power of stillness and strategic patience in business.
• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.
• How rushing to “be first” often results in noise, not impact.
• The thought leadership trap: it's not about "telling" —it’s about engaging, guiding, and building real influence.
• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.
• Oh, and... TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?
If you’ve ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.
Beyond The Episode Gems:
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel
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FAQ
How many episodes does iDigress with Troy Sandidge have?
iDigress with Troy Sandidge currently has 135 episodes available.
What topics does iDigress with Troy Sandidge cover?
The podcast is about Business Podcast, Culture, Marketing Podcast, Branding, Tech, Diversity And Inclusion, Marketing, Social Media, Entrepreneur, Entrepreneurship, B2B Podcast, Business Strategy, Money, Black Podcast, Saas, Startups, Social Media Marketing, Podcasts, Brand Strategy, Entrepreneur Podcast, Small Business, Selling, Black Business, Sales, Digital Marketing, Black Culture, Business, B2B Marketing, Linkedin, Strategy, B2B, Sustainability, Marketing Strategy and Growth Hacking.
What is the most popular episode on iDigress with Troy Sandidge?
The episode title '56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]' is the most popular.
What is the average episode length on iDigress with Troy Sandidge?
The average episode length on iDigress with Troy Sandidge is 27 minutes.
How often are episodes of iDigress with Troy Sandidge released?
Episodes of iDigress with Troy Sandidge are typically released every 9 days, 3 hours.
When was the first episode of iDigress with Troy Sandidge?
The first episode of iDigress with Troy Sandidge was released on Sep 28, 2020.
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