iDigress with Troy Sandidge
Troy Sandidge
Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.
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Top 10 iDigress with Troy Sandidge Episodes
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56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]
iDigress with Troy Sandidge
05/27/22 • 29 min
Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?
The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.
70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth.
This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.
(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)
Beyond The Episode Gems:
See what the HubSpot CRM can do for your business at HubSpot.com
See all of the podcasts on the HubSpot Podcast Network
Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse
Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI
See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse
Learn more and join the Social Media Pulse Community for free
Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
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38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?
iDigress with Troy Sandidge
10/27/21 • 23 min
I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?
Which one would you consider yourself? Jack of many trades or master of one?
But my real question to you is, have you heard the full quote?
In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!
iDigress with Troy Sandidge
08/23/21 • 20 min
Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.
If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.
If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.
So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroybhouse @FindTroy
36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.
iDigress with Troy Sandidge
10/14/21 • 22 min
If a client says yes and signs but reneges...
If a client says yes but ghosts you...
If a client says no...
Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.
We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.
Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.
This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.
iDigress with Troy Sandidge
10/01/21 • 23 min
Swagger is such a powerful word, and yet it's frequently misconstrued.
The way I see it, businesses, brands, and people with a certain level of swagger typically win.
And who doesn't want to be a winner?
But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?
Swagger is imperative to win. Swagger separates you from the competition.
Swagger makes you memorable. When you're memorable, you stay top of mind.
But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.
This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.
iDigress with Troy Sandidge
09/28/21 • 26 min
When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.
Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail.
Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential
iDigress with Troy Sandidge
10/21/21 • 24 min
Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.
But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?
Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status of B.A.E. among your customers, then this is the next level masterclass around that core point.
It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.
In today's episode, I'm going to reference a study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.
Read my free course on Social Media Pulse on how to Earn The Trust of Your Audience.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.
iDigress with Troy Sandidge
08/19/21 • 27 min
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.
Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.
You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!
iDigress with Troy Sandidge
08/18/21 • 22 min
How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.
Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.
If you're in the value game business, you're giving value, and whatever you put out there, people are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?
iDigress with Troy Sandidge
11/10/21 • 29 min
Quantity vs Quality.
Content Creation vs Content Distribution.
Value vs Volume.
Which combination would you focus on for your business? Social media marketing? Will work for your audience?
It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?
This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.
Beyond The Episode Gems:
Book referenced: Six Second Stories by B. Rain Bennett
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
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FAQ
How many episodes does iDigress with Troy Sandidge have?
iDigress with Troy Sandidge currently has 84 episodes available.
What topics does iDigress with Troy Sandidge cover?
The podcast is about Entrepreneur, Sales, Business, Digital Marketing, Entrepreneurship, Marketing, Money, Sustainability, Social Media and Tech.
What is the most popular episode on iDigress with Troy Sandidge?
The episode title '56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]' is the most popular with 1 listens and 1 ratings.
What is the average episode length on iDigress with Troy Sandidge?
The average episode length on iDigress with Troy Sandidge is 23 minutes.
How often are episodes of iDigress with Troy Sandidge released?
Episodes of iDigress with Troy Sandidge are typically released every 8 days, 12 hours.
When was the first episode of iDigress with Troy Sandidge?
The first episode of iDigress with Troy Sandidge was released on Sep 28, 2020.
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