iDigress with Troy Sandidge - 56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]

56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]

05/27/22 • 29 min

1 Listener

Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?

The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.

70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth.

This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth.

This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Previous Episode

undefined - 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?

55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?

Do you want to generate more growth for your business? Of course, you do.

But the biggest thing holding companies back from achieving their desired growth comes down to perspective.

How do you perceive your marketing, messaging, and marketplace?

How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?

Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Use Analytics To Increase Your ROI

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Next Episode

57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline

Did you know that growing a business is actually difficult? I'm sure you did.

But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?

Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves.

This episode dives into the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.

Sales always comes down to meaningful relationships.
My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.
• Buyers
• Advocates
• Elevators
Too many are focused only on those who can buy and eliminate those who can’t or have no need to buy right now. Which is the wrong approach. You’ll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren’t a buyer, don’t just end the call. Every conversation is valuable and can lead to more invaluable conversations.

Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.
You’ll go from thinking win-lose situation to embracing a win-win mentality!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews