Goodpods logo
Goodpods

Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
iDigress with Troy Sandidge - 131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]
plus icon
bookmark

131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]

02/19/25 • 17 min

iDigress with Troy Sandidge

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty.

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy:

plus icon
bookmark

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty.

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy:

Previous Episode

undefined - 130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]

130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?

For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration.

ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.

With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.

Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy:

Next Episode

undefined - 132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

  • Why your brand name can be the difference between getting funded or forgotten
  • The two ways to create demand (and why most fail)
  • How to position your brand for growth without losing cultural authenticity
  • The branding mistakes that cost Black businesses capital and credibility
  • The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy:

If you like this episode you’ll love
Voice Marketing with Emily Binder

Voice Marketing with Emily Binder

Social Media Entrepreneurs

Social Media Entrepreneurs

Shopify Masters

Shopify Masters

Group Chat

Group Chat

Copy That Pops: Writing Tips and Psychology Hacks for Business

Copy That Pops: Writing Tips and Psychology Hacks for Business

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/idigress-with-troy-sandidge-191831/131-branding-truths-lies-and-pet-peeves-what-youre-getting-wrong-with-84517791"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 131. branding truths, lies, & pet peeves! what you're getting wrong with your brand & how to fix it with evante daniels [masterclass part 1] on goodpods" style="width: 225px" /> </a>

Copy