iDigress with Troy Sandidge - 49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions

49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions

03/21/22 • 29 min

Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.

On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Phil's full live stream interview with me: Sales & Marketing Processes Debunked

Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and Kevin Lau

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Phil's full live stream interview with me: Sales & Marketing Processes Debunked

Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and Kevin Lau

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Previous Episode

48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!

Let's be honest, scaling a business is not for the faint of heart.

It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.

In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.

On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Kieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARR

Kieran Flanagan's newsletter: KieranFlanagan.io

Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and Paddy McGill

See the Top 80 Marketing Podcats by FeedSpot

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Next Episode

50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!

We made it to Episode 50!

In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development.

This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!

P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and David J.P. Fisher

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy