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130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]
02/18/25 • 16 min
Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?
For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration.
ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.
With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.
Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.
Beyond The Episode Gems:
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's LinkedIn @FindTroy
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
- Follow Troy's Instagram @FindTroy
- Subscribe to Troy's YouTube Channel
Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?
For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration.
ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.
With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.
Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.
Beyond The Episode Gems:
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's LinkedIn @FindTroy
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
- Follow Troy's Instagram @FindTroy
- Subscribe to Troy's YouTube Channel
Previous Episode
129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →
Brutal truth: most businesses can’t sell up and can’t market down.
Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions.
Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you.
In this episode, we break down how to:
• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.
• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.
• Tailor Communication for Impact: Speak to THE ONE x 1,000,0002 with a strategic, layered approach that wins buy-in across all levels.
To win, you don’t just need better marketing, more sales leads, and higher conversions...
+ You need marketing that moves through the entire decision-making chain.
+ You need sales strategies that influence every decision-maker in the room.
+ You need conversion tactics that turn interest into action at every stage of the funnel.
Bonus: Go check out my newsletter for additional value outside of this episode on converting more!
Beyond The Episode Gems:
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel
Next Episode
131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]
Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.
In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.
We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty.
You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.
It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.
This is Part 1 of a must-listen branding conversation.
Beyond The Episode Gems:
- Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
- Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
- Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's LinkedIn @FindTroy
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
- Follow Troy's Instagram @FindTroy
- Subscribe to Troy's YouTube Channel
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