16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results.

02/02/21 • 15 min

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.

Snippets from some of the tweets are:

• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."

• "Community plus relationships plus connection..."

• "Are you trying to grow your business, or just look like you're growing your business. "

• "Don't blame the audience for your bad content."

Let's dive into live Q and A!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community

Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Snippets from some of the tweets are:

• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."

• "Community plus relationships plus connection..."

• "Are you trying to grow your business, or just look like you're growing your business. "

• "Don't blame the audience for your bad content."

Let's dive into live Q and A!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community

Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Previous Episode

15. Growth Marketing vs Traditional Marketing. How To Growth Hack Your Marketing Process For Sustainable Profitability.

With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now.

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.

This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Next Episode

17. Failure Is A Constant When It Comes To Business. How Do We Navigate Failure The Right Way In Order To Succeed?

There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.

Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from eventually achieving the success that you want is if you stop keep moving, keep building, keep progressing, never stop trying, adjust to setbacks, and pivot accordingly.

If we just remain positive and work through challenges, most things will work out if it is meant for you. Part of the reason that we have to deal with failure and look at it through a certain lens and that sometimes the result of failure is literally because of our ignorance or because of our own doing, because we're pushing ourselves against a wall that is not meant to be broken because that is not the path we're meant to be on in the first place.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy