Entering a growing ecosystem with Postscript's Alex Beller
Explicit content warning
02/07/22 • 29 min
Key Points:
- The origins of Postscript (01:05)
- Why Postscript chose to build on top of Shopify’s platform (02:15)
- My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)
- Postscript’s initial, rapid growth (06:38)
- Alex’s thoughts on the SMS marketing channel opening up(08:45)
- I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)
- Why Postscript’s product strategy is to stay ultra-focused (12:57)
- My take on differentiating by building for a specific audience (13:56)
- Postscript’s hiring strategy through a year of explosive growth (18:02)
- My insight into common hiring missteps, and how to avoid them (20:43)
- Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)
- My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)
- What Postscript is building to carry them into the future (26:57)
- Wrap up (27:50)
Mentioned:
Ehrenberg-Bass Institute for Marketing Science
My Links:
Key Points:
- The origins of Postscript (01:05)
- Why Postscript chose to build on top of Shopify’s platform (02:15)
- My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)
- Postscript’s initial, rapid growth (06:38)
- Alex’s thoughts on the SMS marketing channel opening up(08:45)
- I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)
- Why Postscript’s product strategy is to stay ultra-focused (12:57)
- My take on differentiating by building for a specific audience (13:56)
- Postscript’s hiring strategy through a year of explosive growth (18:02)
- My insight into common hiring missteps, and how to avoid them (20:43)
- Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)
- My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)
- What Postscript is building to carry them into the future (26:57)
- Wrap up (27:50)
Mentioned:
Ehrenberg-Bass Institute for Marketing Science
My Links:
Previous Episode
Differentiating by understanding your uniqueness with Verblio's Steve Pockross
Key Points:
- How Verblio got their start (01:02)
- Steve explains who (and what) Verblio is competing against (04:35)
- How Verblio is attracting top talent (07:33)
- Steve talks about scaling while maintaining content quality (08:08)
- What Verblio is doing to build brand reputation (08:37)
- My thoughts on the importance of story-based marketing over fact-based marketing (09:06)
- Steve talks about the sales channels Verblio is exploring at this stage in their growth (11:42)
- My take on why timing is so important when entering a rapidly growing market (13:42)
- Steve’s thoughts on product strategy and competing on value (15:00)
- I explain why identifying your company’s uniqueness can lead to success (16:12)
- Why Verblio chose to focus on digital marketing agencies (17:58)
- Verblio’s strategy for future growth (20:14)
- My thoughts on avoiding commoditization in mature categories (21:21)
- Wrap up (24:20)
Mentioned:
How Ross Hudgens focused on high quality clients, content and services to grow Siege Media
The magical science of storytelling, David JP Phillips
“Only the Paranoid Survive” by Andrew Grove
My Links:
Next Episode
Educating your target market with Appcues' Jackson Noel
Key Points:
- How Appcues got their start (01:13)
- What to do when you realize you’re not that different from your competitors (03:06)
- Why Appcues found early success through content marketing (05:45)
- My thoughts on content marketing as a long-term play (07:15)
- How Appcues approaches competitor awareness (08:30)
- I explain why studying your competition is key to differentiating (09:38)
- Why Appcues is focused on being the best experience builder in the market (11:57)
- My take on how small brands can compete with dominating, big brands (13:30)
- Appcues’ pricing strategy (14:48)
- I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)
- What Appcues is doing with the money they raised in their successful Series B round (17:21)
- Why Jackson regrets betting on the ubiquity of product analytics (19:11)
- I unpack why high-profit business models include high customer value (22:55)
- Wrap up (26:28)
Mentioned:
“Love your competitors - how great businesses do strategy” Alex Smith
My Links:
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