How to Win podcast with Peep Laja
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Top 10 How to Win podcast with Peep Laja Episodes
Goodpods has curated a list of the 10 best How to Win podcast with Peep Laja episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to How to Win podcast with Peep Laja for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite How to Win podcast with Peep Laja episode by adding your comments to the episode page.
Laying the foundation for long-term company alignment with Salsify's Rob Gonzalez
How to Win podcast with Peep Laja
02/27/23 • 33 min
Summary:
This week on How To Win: Rob Gonzalez, co-founder and CMO of Salsify, a commerce experience management platform that helps its clients win on the 'digital shelf.' Salsify defines the digital shelf as: "The collection of diverse and rapidly evolving digital touch points used by shoppers to engage with brands and discover, research, and purchase products.”
Rob co-founded Salsify in 2012 and has grown the company to over 740 employees serving a roster of high-profile clients. Salsify concluded their Series F funding in 2022, securing $200M in funding which brought their valuation to over $1B.
In this episode, Rob breaks down some of the strategies that have helped Salsify win, and some of the mistakes they've made along the way. We discuss diversifying customer acquisition channels, promoting employee autonomy, and why you might be under-charging your customers.
I weigh in on the increasing costs of customer acquisition, transitioning to a multi-product team, and employee surveys.
Key Points:
- Rob discusses the customer acquisition channels that worked in the early days of Salsify (01:21)
- When is it the right time to change your customer acquisition tactics? (04:58)
- I reflect on the rising cost of customer acquisition (06:04)
- Rob discusses what he calls 'market engagement rate' (07:37)
- What has Rob learned about being a multi-product company after Salsify's recent acquisitions? (09:29)
- My thoughts on running a multi-product company with a quote from Okta's Chief Product Officer Diya Jolly (11:55)
- What practical advice does Rob have for founders trying to create a positive work culture? (14:01)
- I talk about surveying your employees with a quote from employee management expert Don Phin (16:48)
- How do you reinforce a positive culture consistently? (18:24)
- I discuss the benefits of increasing employee autonomy (24:13)
- Rob reflects on Salsify's pricing strategy with a quote from the Tim Ferriss Show, featuring Andreessen Horowitz's Marc Andreessen (25:13)
- Why does Rob believe the next ten years of marketing will be defined by community and not content? (30:14)
- Wrap-up (32:04)
Mentioned:
The Digital Shelf Institute Website
The Digital Shelf Institute LinkedIn
My Links:
1 Listener
Building trust through transparency with Metadata’s Gil Allouche
How to Win podcast with Peep Laja
01/24/22 • 30 min
Key Points:
- How Gil pivoted from a marketing career to starting tech company Metadata (1:12)
- My thoughts on innovation as a transient advantage (04:19)
- How Metadata is competing on innovation (06:56)
- Why Gil made an early marketing investment in G2 Crowd (10:46)
- Why Metadata opted to tap into pre-existing demand for ABM software (12:41)
- How Gil and Metadata are differentiating by prioritizing transparency (14:49)
- My thoughts on gaining customer trust through transparency (18:13)
- Why Gil’s initial strategy did not focus on brand (20:31)
- My take on building brand as a sustainable asset (21:47)
- My view on defining your target market (24:46)
- Gil’s predictions for the future (27:44)
- Wrap up (28:57)
Mentioned:
Category Creation and Product-led Differentiation with Drift's David Cancel
Bigger than This by Fabian Geyrhalter
My Links:
1 Listener
Category creation and product-led differentiation with Drift's David Cancel
How to Win podcast with Peep Laja
01/17/22 • 33 min
Key Points:
- David talks about category creation and conversational marketing (01:05)
- I give my thoughts on category creation and category design, with a quote from Chris Lochhead (03:50)
- David talks about the downsides of category creation, and Drift's success was a bet (4:50)
- I give my thoughts on the pitfalls of category creation, with a clip from Gainsight CEO Nick Mehta (07:40)
- David discusses the cost of category creation, and how Drift had to look for low-cost, high-reward ways to build mental availability (09:45)
- I give my thoughts on the surround sound effect, with a quote from Alex Birkett (15:10)
- I give my tops tips on generating mental availability, with a clip from Les Binet on the 60/40 rule(17:10)
- David gives his thoughts on commoditization and competition emerging in the category (20:25)
- David talks about the cycle of technology in SaaS (21:55)
- David discusses the death of product-based differentiation (23:30)
- I give my thoughts on product-led growth as a transient competitive advantage (24:15)
- David discusses Drift's failure to create a 'revenue acceleration' category (24:55)
- I give my thoughts on Drift's learnings and strategic narrative, with a clip from Andy Raskin (26:30)
- David gives his thoughts where the market is going next (27:50)
- David talks about how SaaS has to pivot to become customer-centric, not business-centric (29:20)
- David discusses their next milestones and the value of teams and the human component (30:10)
- Wrap Up (31:00)
Mentioned:
Hubspot
Gainsight
Slack
Google Ads
Facebook Ads
SaaStr
Chris Lochhead
1 Listener
Introducing How to Win
How to Win podcast with Peep Laja
07/07/21 • 1 min
How to Win is launching Monday 12th July.
Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories.
Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud
How to Win podcast with Peep Laja
01/09/23 • 21 min
Summary:
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.
In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.
Key Points:
- Lesson One - Culture eats strategy for breakfast (01:03)
- What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39)
- Lesson Two - User experience is the most important investment you can make (05:07)
- Lesson Three - Turning to VCs for capital should be a last resort (07:40)
- I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49)
- Lesson Four - When scaling, be conservative when hiring (11:49)
- I discuss how really successful companies have high revenue per employee (14:26)
- Lesson Five - People underestimate the importance of thinking long-term (15:29)
- Lesson Six - Sometimes it pays to go global (18:21)
- Wrap-up (19:52)
Mentioned:
Alejandro Rivas-Micoud LinkedIn
My Links:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
How to Win podcast with Peep Laja
04/25/22 • 33 min
Key Points:
- Doug explains how Seismic's founders saw a market opening (00:55)
- How Seismic created a category and helped define a new word (02:43)
- How the founders played to their strengths and industry experience (04:37)
- My thoughts on founders playing to their strengths, and a quote from Unqork's Gary Hoberman (06:38)
- How Seismic achieved product-market fit (08:35)
- I explain why you need to be the best at something specific if you want to win (09:28)
- "Contacts become contract" and a quote from YC's Michael Seibel (11:08)
- Why Doug believes the saying "only the paranoid survive" (13:11)
- How Seismic usurped the category leaders by acquiring them (14:36)
- My thoughts on creating categories and subcategories with a quote from Prof. David Aaker (16:05)
- Why Seismic is so focused on keeping their customers happy to avoid commoditization (19:14)
- Doug's thoughts on staying true to your brand identity (20:47)
- I explain the importance of prioritizing brand identity (21:50)
- Seismic's acquisition strategy (25:00)
- My thoughts on strategic acquisitions with a quote from LegalZoom's John Suh (26:27)
- Wrap up (31:35)
Mentioned:
Establishing authority via industry experience with Unqork’s Gary Hoberman
My Links:
Making the jump to a 'professional CEO' with Maxio's Randy Wootton
How to Win podcast with Peep Laja
09/26/22 • 29 min
Summary:
This week on How to Win: Randy Wootton, CEO of Maxio, a platform offering subscription and revenue management solutions to SaaS companies. Founded in 2022, Maxio is the product of a merger between SaaSOptics and Chargify, brought together by private equity investment firm Battery Ventures. In this episode, we discuss the challenges of transitioning to a non-founder CEO, how assessing your business honestly is essential, and the idea of competing against non-consumption. I share my thoughts on the benefits of hiring a 'professional CEO' and how developing a core focus builds resilience.
Key Points:
- Randy talks about the merger that formed Maxio (01:11)
- Randy breaks down the art of choosing companies for a merger (04:01)
- I weigh in on the uniqueness of every merger with a quote from Seismic's Doug Winter (06:48)
- Randy talks about the experience of being a 'professional CEO' (08:06)
- I explore the differences between a founder and professional CEO (09:14)
- Randy maps out Maxio's strategy (10:28)
- I lay out some of the key aspects of a successful strategy with a quote from Roger Martin (13:28)
- Randy describes how he shares his strategic vision with his leaders and teams (14:40)
- I break down the V2MOM with a quote from Salesforce's Marc Benioff (16:44)
- How is Maxio going to win? (18:14)
- A quote from Clayton Christensen about his theory of non-consumption (19:36)
- Randy reflects on the importance of understanding client growth stages (21:44)
- I discuss how having a core focus is linked to resilience (24:28)
- What are the strategic trade-offs that Maxio is making? (25:31)
- Wrap up (28:24)
Mentioned:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
Roger Martin's Playing to Win: How Strategy Really Works
Clayton Christensen's Competing Against Luck: The Story of Innovation and Customer Choice
My Links:
Competing in a Crowded Space with Omnisend's Rytis Lauris
How to Win podcast with Peep Laja
03/14/22 • 29 min
Key Points:
- Rytis explains the opening he saw in the market when starting Omnisend (01:13)
- My thoughts on the importance of speed when entering a category without established competition (03:38)
- The strategies that won Omnisend their first 100 000 customers (06:31)
- Rytis describes Omnisend’s profitable agency partner program (07:37)
- I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)
- Rytis explains how original research fuels Omnisend’s content strategy (10:31)
- My thoughts on the benefits of original research in online content (11:47)
- Rytis unpacks Omnisend’s pricing strategy (16:32)
- I describe the advantages of being either the high or low-cost option in your market (17:46)
- Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)
- My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)
- I explain why you need to be better AND different to compete in a saturated space (21:30)
- Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)
- I discuss how the law of double jeopardy benefits large companies (25:19)
- Wrap up (29:11)
Mentioned:
How Shopify's Morgan Brown helps them stay ahead of the competition
My Links:
Entering a growing ecosystem with Postscript's Alex Beller
How to Win podcast with Peep Laja
02/07/22 • 29 min
Key Points:
- The origins of Postscript (01:05)
- Why Postscript chose to build on top of Shopify’s platform (02:15)
- My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)
- Postscript’s initial, rapid growth (06:38)
- Alex’s thoughts on the SMS marketing channel opening up(08:45)
- I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)
- Why Postscript’s product strategy is to stay ultra-focused (12:57)
- My take on differentiating by building for a specific audience (13:56)
- Postscript’s hiring strategy through a year of explosive growth (18:02)
- My insight into common hiring missteps, and how to avoid them (20:43)
- Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)
- My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)
- What Postscript is building to carry them into the future (26:57)
- Wrap up (27:50)
Mentioned:
Ehrenberg-Bass Institute for Marketing Science
My Links:
How Alina Vandenberghe grew Chili Piper's Annual Net Revenue Retention to 160%
How to Win podcast with Peep Laja
11/08/21 • 33 min
Key Points:
- Alina describes how Chili Piper identified it's niche and developed a solution to one client's problems (01:06)
- I give my thoughts on adding value, and how that shows in ARR (06:21)
- Alina talk about how leads were reluctant to try Chili Piper across the whole site, so they sold it as a low-risk experiment (08:01)
- I give my thoughts on businesses' reluctance to change, and selling them on experimentation (08:55)
- Alina describes how she networked hard and targeted influential figures and early adopters to get their first customers (09:26)
- I give my thoughts on using brand ambassadors, and look back to advice from Guillaume "G" Cabane of Hypergrowth partners from episode 10 (10:51)
- Alina describes how Chili Piper was able to create a product that Google and Salesforce couldn't, because they don't have the drive or specialist knowledge (11:50)
- Alina talks about how they are innovating to stay ahead of the competition now that the market is getting more competitive (13:56)
- Alina describes how their strategies are evolving over time (19:00)
- Alina discusses their 160% ARR, and how Chili Piper achieved the figure (20:05)
- I give my thoughts on client retention, and how it's become a key metric (21:08)
- Alina talks about how the business is changing, and relying on intelligent insights to make product decisions (22:25)
- I give my thoughts on using data to inform business decisions, but ultimately accepting that every decision is a bet (25:28)
- Alina gives her thoughts on Chili Piper's pricing structure (27:39)
- Wrap up (30:50)
Mentioned:
Customer.io
Hypergrowth Partners
Thinking in Bets - Annie Duke
Chili Piper
Sales Force
Calendly
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FAQ
How many episodes does How to Win podcast with Peep Laja have?
How to Win podcast with Peep Laja currently has 88 episodes available.
What topics does How to Win podcast with Peep Laja cover?
The podcast is about Marketing, Entrepreneurship, Saas, Podcasts, Business and B2B.
What is the most popular episode on How to Win podcast with Peep Laja?
The episode title 'Category creation and product-led differentiation with Drift's David Cancel' is the most popular.
What is the average episode length on How to Win podcast with Peep Laja?
The average episode length on How to Win podcast with Peep Laja is 28 minutes.
How often are episodes of How to Win podcast with Peep Laja released?
Episodes of How to Win podcast with Peep Laja are typically released every 7 days.
When was the first episode of How to Win podcast with Peep Laja?
The first episode of How to Win podcast with Peep Laja was released on Jul 7, 2021.
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