Competing in a Crowded Space with Omnisend's Rytis Lauris
Explicit content warning
03/14/22 • 29 min
Key Points:
- Rytis explains the opening he saw in the market when starting Omnisend (01:13)
- My thoughts on the importance of speed when entering a category without established competition (03:38)
- The strategies that won Omnisend their first 100 000 customers (06:31)
- Rytis describes Omnisend’s profitable agency partner program (07:37)
- I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)
- Rytis explains how original research fuels Omnisend’s content strategy (10:31)
- My thoughts on the benefits of original research in online content (11:47)
- Rytis unpacks Omnisend’s pricing strategy (16:32)
- I describe the advantages of being either the high or low-cost option in your market (17:46)
- Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)
- My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)
- I explain why you need to be better AND different to compete in a saturated space (21:30)
- Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)
- I discuss how the law of double jeopardy benefits large companies (25:19)
- Wrap up (29:11)
Mentioned:
How Shopify's Morgan Brown helps them stay ahead of the competition
My Links:
Key Points:
- Rytis explains the opening he saw in the market when starting Omnisend (01:13)
- My thoughts on the importance of speed when entering a category without established competition (03:38)
- The strategies that won Omnisend their first 100 000 customers (06:31)
- Rytis describes Omnisend’s profitable agency partner program (07:37)
- I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)
- Rytis explains how original research fuels Omnisend’s content strategy (10:31)
- My thoughts on the benefits of original research in online content (11:47)
- Rytis unpacks Omnisend’s pricing strategy (16:32)
- I describe the advantages of being either the high or low-cost option in your market (17:46)
- Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)
- My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)
- I explain why you need to be better AND different to compete in a saturated space (21:30)
- Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)
- I discuss how the law of double jeopardy benefits large companies (25:19)
- Wrap up (29:11)
Mentioned:
How Shopify's Morgan Brown helps them stay ahead of the competition
My Links:
Previous Episode
Establishing authority via industry experience with Unqork’s Gary Hoberman
Key Points:
- Gary’s path to Unqork (01:13)
- Gary describes the competitive landscape of no code platforms (03:11)
- Why Gary and his team’s enterprise experience is such a big advantage (04:56)
- I discuss why going big is worthwhile when playing to win (07:41)
- Gary talks through the ups and downs of Unqork’s fundraising (09:33)
- I share my thoughts on handling early fundraising disappointment (12:06)
- I describe the advantages of making the customer your hero (16:03)
- How Unqork established themselves as the go-to for tier one customers (17:20)
- I unpack Unqork’s cornered resource moat (18:18)
- Gary explains how Unqork is defining a new space (19:33)
- How Unqork is staying ahead of their competitors (22:29)
- How uncomfortability leads to growth (24:20)
- Wrap up (25:05)
Mentioned:
“The Startup Playbook” by Will Herman
How Guy Yalif helped Intellimize grow and raise $30 million in Series B funding
My Links:
Next Episode
Introducing new "must-haves" to the market with Klue’s Jason Smith
Key Points:
- Jason explains Klue's backstory (01:03)
- My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)
- The three areas Jason focused on to get Klue to its first million (06:20)
- I discuss the importance of customer research (09:10)
- Jason explains how Klue educated the market about competitive enablement (10:05)
- My thoughts on creating new "must-haves" to establish subcategories (11:23)
- Jason explains how Klue is differentiating through authenticity (16:09)
- Jason unpacks why market maturity is contributing to Klue's growth (16:56)
- I talk about why proof and case studies are such powerful marketing tools (19:04)
- Why Klue took their time expanding downmarket (20:44)
- Jason explains why the bulk of Klue's VC funding is going to product development (22:50)
- I explain why customer data should inform your integration choices (25:08)
- My thoughts on why authenticity is a strong angle to differentiate with (28:38)
- Jason explains why elevating the category is the ideal moat (29:23)
- Wrap up (31:04)
Mentioned:
My Links:
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