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High Spirits: The Cannabis Business Podcast

High Spirits: The Cannabis Business Podcast

AnnaRae Grabstein and Ben Larson

Hosts Ben Larson and AnnaRae Grabstein serve up unfiltered insights, reveal their insiders' perspectives, and illuminate transformative ideas about the cannabis industry for people who want to make sense of it all.

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Top 10 High Spirits: The Cannabis Business Podcast Episodes

Goodpods has curated a list of the 10 best High Spirits: The Cannabis Business Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to High Spirits: The Cannabis Business Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite High Spirits: The Cannabis Business Podcast episode by adding your comments to the episode page.

When passion meets innovation, magic happens. Just ask Dr. Harold Han, Ben's partner at Vertosa and the maestro behind some of the most pioneering infusion technologies in the cannabis space. This episode isn't just a peek into the lab where homogenous and stable infused products are born; it's a heart-to-heart with the man whose influence extends far beyond emulsion chemistry, touching the very fabric of our personal and professional lives with love and gratitude.
Navigating the cannabis industry isn't for the faint of heart, but with a story that spans from China to the cutting edge of cannabis emulsion technology in the U.S., Harold exemplifies the bold spirit needed to forge new paths. We track the serendipitous events that shifted his focus from ddPCR technology to perfecting cannabis emulsions, and how a meeting with Ben morphed into Vertosa, a cornerstone for cannabis-infused brands. As we recount tales of early failures and learning curves, we underscore the importance of trust and transparency with partners – values that have not only fostered growth but also cemented our reputation in a market that's as diverse as it is demanding.
The future is bright, and it's infused with a plethora of possibilities. We wrap up by casting a gaze into the horizon of THC beverages, discussing how brands like Keef are riding the wave of multi-state expansion, and how advancements like fast-acting nanoemulsions are elevating consumer experiences. We're not just talking trends; we're living them, as Vertosa continues to craft wellness-focused, plant-derived emulsions that resonate with the health-conscious consumer. So, pour yourself a glass of innovation, tune-in, and keep your spirits high!

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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

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High Spirits: The Cannabis Business Podcast - #051 - Who is the Cannabis Media Council? w/ Amy Deneson, Executive Director
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07/19/24 • 56 min

🌿 Who is the Cannabis Media Council?! 🌿
Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.
🚀 About This Episode:
In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns.
💡 What You'll Learn:
🔮 CMC’s Mission and Vision: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising.
🔭 Strategic Advertising: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences.
🔗 Breaking Barriers: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion.
📢 Industry Advocacy: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits.
🌟 Meet Amy Deneson:
Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale.
📅 Why Tune In?
This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
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High Spirits: The Cannabis Business Podcast - #056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch
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08/23/24 • 55 min

Imagine launching your first business at just 13 years old. That's precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.
Our conversation doesn't stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand's story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.
Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
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share episode
High Spirits: The Cannabis Business Podcast - #064 - The Watchful Eye of Seth Yakatan

#064 - The Watchful Eye of Seth Yakatan

High Spirits: The Cannabis Business Podcast

play

10/18/24 • 59 min

Seth Yakatan, a key player and influencer in cannabis finance and M&A, joins us to unravel the financial intricacies of the cannabis industry. Gain invaluable insights as Seth shares his extraordinary journey from health and wellness to becoming a significant figure in raising capital and selling companies within the cannabis sector. Discover how his unique experiences provide a fresh perspective on the challenges and opportunities facing the industry today.
Embark on a journey through the landscape of cannabis finance as we explore the infusion of new talent from traditional sectors like alcohol and tobacco. We discuss the potential integration of hemp beverages into the Texas alcohol supply chain and celebrate the harvest in the Emerald Triangle, highlighting the hard work of cultivators. The conversation shifts to the delicate art of data gathering and pattern recognition, emphasizing the power of transparency and truth-telling amidst the polite façades of venture capital.
Prepare for an insightful discussion on the looming challenges and future consolidation strategies within the cannabis industry. We delve into the structural deficiencies in capital flow and the potential for strategic refinancing as companies face a daunting "debt wall." Despite these hurdles, there's optimism for growth through acquisition amid regulatory changes and market consolidation. Engage with us on LinkedIn to continue this conversation and share your thoughts on the promising future of cannabis.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
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share episode
High Spirits: The Cannabis Business Podcast - #045 - Triumphs and Challenges of California Cannabis Retail w/ Lauren Carpenter of Embarc
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05/30/24 • 56 min

Prepare to unlock the secrets of California's cannabis retail market with our special guest, Lauren Carpenter, CEO and co-founder of Embarc. Through her unique journey from MedMen to SweetFlower to leading Embarc, Lauren offers unparalleled insights into the bustling hubs of Los Angeles and Oakland, as well as the challenges and opportunities of opening and operating in more restrictive areas. Plus, catch-up with AnnaRae and Ben on recent conversations around Europe, a potential new book club inspired by the book "The Five Dysfunctions of a Team," complete with Ben's new ... workout routine?
We dissect the shifting dynamics in cannabis licensing, comparing specialization and vertical integration, and share the compelling story of opening the first Embarc store in South Lake Tahoe during the pandemic. Expanding to 15 stores across California wasn't easy, and we reveal the strategic decision-making and rapid execution essential for success. Lauren's background in government affairs plays a crucial role in Embarc's approach to competitive licensing and community engagement, underscoring the importance of recognizing cannabis's historical presence in diverse communities.
Explore the industry's complexities, from navigating saturated markets and varying regional policies to building a resilient company culture and selecting the right brands. Lauren and the crew delves into the importance of customer loyalty programs, managing growth, and upskilling team members to maintain a personalized touch amidst expansion. Finally, we reflect on the ongoing investment in culture and personal growth, sharing what it takes to thrive as a first-time CEO in the evolving cannabis landscape. Join us for a masterclass in cannabis retail, packed with actionable insights and real-world experiences.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
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share episode
High Spirits: The Cannabis Business Podcast - #042 - Leading the Charge: From Michigan to DC w/ Chris Jackson, Chair of NCIA
play

05/10/24 • 54 min

Chris Jackson of the Michigan Legislative Black Caucus joins us to shed light on the fascinating and, at times, tumultuous world of the cannabis industry. Amid the buzz of finance and policy, we zero in on the unexpected resilience of smaller cannabis firms against their behemoth counterparts. The wide-reaching implications of shifts in policy influence and industry reform are at the forefront of our discussion, offering a glimpse into the current maze of the cannabis business landscape.
Venturing into the Michigan market, we discuss the ironic twists of the free economy as it relates to cannabis, where saturation and consumer preferences are major players. With insights into the craft cannabis wave and the impact of safe banking and rescheduling, we uncover parallels with Michigan's thriving brewery scene and the strategies emerging for businesses navigating these waters without vast financial resources. This segment dives into the nitty-gritty of market trends, the importance of creative partnerships, and the pressing need for systemic reform.
Wrapping up the episode, we highlight the significance of industry representation in government and the ongoing battle for equity within the cannabis sector. As the NCIA Lobby Days approach, we underscore the value of these engagements for educating Congress and furthering policy. We also contemplate the necessity for personal growth and community development within the industry, to cultivate progress and maintain unity in the face of potential fragmentation. Join us for this thought-provoking exploration into the complexities of advocating for a robust and equitable future in the realm of cannabis.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
plus icon
share episode
High Spirits: The Cannabis Business Podcast - #063 - CEO Roundtable at Benzinga w/ Sunderstorm, Prelude, Speedwell, Wolf Meyer, & Vertosa
play

10/11/24 • 56 min

What if cannabis businesses could harness the power of AI to revolutionize their operations? Join us as we uncover this fascinating intersection and other topics in our first CEO roundtable following the close of Benzinga Chicago with industry leaders Cameron Clarke of Sunderstorm, Michael Murphy of Prelude, Heather Molloy of Speedwell Partners, and your hosts, Ben Larson of Vertosa and AnnaRae Grabsteinf of Wolf Meyer. In a rapidly evolving landscape, they share their strategies for navigating global expansion, leveraging AI in dispensary operations, and crafting investment approaches in a market contending with ongoing federal restrictions. From the excitement of product expansion into new territories to the intricacies of strategic retail partnerships, this discussion offers a front-row seat to the future of cannabis.
As the cannabis market continues to grow, understanding the dynamics between the hemp, illicit, and licensed sectors becomes essential. Our guests dive deep into how legalization is reshaping the industry and the role that hemp, especially in the beverage industry, plays in attracting new consumers. They share insights on predicting market shifts, the importance of strategic foresight, and the surprising growth in unexpected regions like Texas. This conversation emphasizes the need for business flexibility and forward-thinking strategies to stay ahead of regulatory challenges and consumer behavior trends.
What are the unique challenges of operating in a federally illegal market, and how can companies optimize their supply chains despite these hurdles? Discover the answers as we explore the competitive landscape, the role of AI in customer experience enhancement, and the financial complexities of the industry. Our experts discuss software innovations, such as Acumatica, for cost-effective operations and exciting prospects for global partnerships. Listen to this episode for an enlightening look at how cannabis companies can strategically harness technology and policy insights to thrive in this burgeoning sector.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
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share episode
High Spirits: The Cannabis Business Podcast - #053 - What Kamala Means for Cannabis and Criminal Justice Reform w/ Jason Ortiz of LPP
play

08/01/24 • 58 min

🌿 What could Kamala Harris mean for Cannabis and Criminal Justice Reform? 🌿
Join Ben and AnnaRae this week on High Spirits as we delve into the potential impacts of Kamala Harris' leadership on the cannabis industry and criminal justice reform. With President Biden stepping aside, Kamala Harris' role could become pivotal in shaping the future policies that would significantly affect both the cannabis industry and ongoing criminal justice reform efforts.
🚀 About This Episode:
As we navigate these changing political tides, our guest, Jason Ortiz, Director of Strategic Initiatives at the Last Prisoner Project, brings a deeply personal and professional perspective to the discussion. We'll revisit Kamala Harris' stance during the 2020 campaign, examine the current state of criminal justice reform, and speculate on how Harris might influence future policies related to cannabis.
💡 What You'll Learn:
Kamala’s Impact: Explore what Kamala Harris' leadership could mean for future cannabis policies and criminal justice reform.
Industry and Reform: Gain insight into the intersection of cannabis legalization and criminal justice, particularly how federal and state levels are taking action (or inaction).
Advocacy and Action: Learn from Jason’s extensive experience in advocating for cannabis justice and how grassroots movements can influence significant policy changes.
🌟 Meet Jason Ortiz:
Jason Ortiz, a cannabis justice advocate, has turned personal adversity into a platform for change. From being arrested at 16 for simple cannabis possession to leading strategic initiatives for the Last Prisoner Project, Jason's journey is a testament to the power of advocacy and determination. His work with the Minority Cannabis Business Association and as a drafter of key legislation in Connecticut showcases his impact on creating equitable cannabis policies.
📅 Why Tune In?
This episode is crucial for anyone interested in the future of cannabis regulation, the dynamics of political leadership on social issues, and the ongoing efforts to reform criminal justice. Jason’s insights provide a unique look at the challenges and opportunities within the advocacy landscape, making this a must-listen for activists, policymakers, and anyone interested in the intersection of cannabis and justice.
Tune in to High Spirits every Thursday, live on LinkedIn, and join the conversation!

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
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share episode
High Spirits: The Cannabis Business Podcast - #033 - The Cannabis Regulators Association (CANNRA): What You Need to Know
play

02/29/24 • 56 min

Leap into the intricacies of cannabis regulation with us as we celebrate a special leap year episode of High Spirits, featuring the powerhouse duo of Gillian Shauer, PhD, Executive Director of CANNRA, and Nicole Elliott, Director of the Department of Cannabis Control (DCC) in California. Prepare to have the veils lifted on the complexities that state regulators face in the shadow of absent federal guidance, and discover how the human element shapes an industry at the crossroads of growth and governance.
Ben Larson and AnnaRae Grabstein navigate our 33rd episode through the nuanced waters of cannabis policy, where the knowledge shared by Gillian and Nicole illuminates the unspoken challenges of crafting state-specific frameworks. We engage in a candid exchange about public safety, market success, and the sometimes surprising influence of lobby groups on the legislative process, offering a rare glimpse into the machinery of change.
As we cast our gaze towards the future, we muse on the budding potential of interstate commerce and the quest for market fairness in the cannabinoid space, with California at the helm. The episode wraps with a call to action for data transparency and stakeholder engagement, emphasizing the importance of collaboration and respectful dialogue in refining a diverse and safe cannabis market. Join us for an enlightening journey through the corridors of regulation, where each revelation paves the way for more informed and impactful participation in the cannabis community.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
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share episode

We kick off with insights from CANNRA, a thrilling event where regulators and industry leaders unite to tackle the pressing challenges in cannabis and hemp regulation. Hear firsthand accounts from AnnaRae and Ben about the local market dynamics and the need for robust legislation to steer the industry toward a prosperous future.
This episode features the inspiring Wendy Berger, a board member at Green Thumb Industries (GTI) and an ardent supporter of women entrepreneurs. Wendy shares her remarkable journey from CEO to investor, to a pivotal role at GTI, revealing how her passion for plant-based medicine led to a transformative partnership with Ben Kovler. We delve into the complexities of board accountability, compensation, and the indispensable role of risk management in an industry fraught with uncertainty and rapid evolution.
Our discussion highlights the significance of diverse board representation, backed by compelling data from S&P and Harvard studies. Wendy sheds light on GTI's strategic recruitment efforts, including the addition of high-profile and diverse voices to their board. We also explore the burgeoning relationship between the cannabis and alcohol industries and discuss innovative strategies employed by companies like GTI to maintain a competitive edge. Tune in for a comprehensive insights-packed episode that promises to broaden your understanding of the cannabis industry's board dynamics and regulatory landscape.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

bookmark
plus icon
share episode

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FAQ

How many episodes does High Spirits: The Cannabis Business Podcast have?

High Spirits: The Cannabis Business Podcast currently has 64 episodes available.

What topics does High Spirits: The Cannabis Business Podcast cover?

The podcast is about Hemp, News, Marijuana, Cannabis, Entrepreneurship, Investing, News Commentary, Podcasts and Business.

What is the most popular episode on High Spirits: The Cannabis Business Podcast?

The episode title '#027 - Corporate Responsibility, Expungement, and the New Jersey Update w/ Chirali Patel' is the most popular.

What is the average episode length on High Spirits: The Cannabis Business Podcast?

The average episode length on High Spirits: The Cannabis Business Podcast is 54 minutes.

How often are episodes of High Spirits: The Cannabis Business Podcast released?

Episodes of High Spirits: The Cannabis Business Podcast are typically released every 7 days.

When was the first episode of High Spirits: The Cannabis Business Podcast?

The first episode of High Spirits: The Cannabis Business Podcast was released on Jun 1, 2023.

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