#066 - At the Helm of North America's #1 Edibles Brand w/ Joe Hodas, President at Wana Brands
11/01/24 • 53 min
Join us for this week's recording of High Spirits, where we're diving into the intricate world of Wana Brands, North America's leading edibles brand. We're sitting down with Joe Hodas, the recently appointed President of Wana, to discuss the brand's innovative strategies and his journey from Chief Marketing Officer to President.
🚀 About This Episode: In this discussion, Joe Hodas shares his experiences and the dynamic shifts within Wana Brands following its acquisition by Canopy Growth Corporation. We'll explore Wana's expansive approach across both cannabis and hemp markets, the inception of their new hemp marketplace, Wanderous, and the differences between the Canadian and U.S. markets.
💡 What You'll Learn:
Leadership Transition: Insight into Joe's transition from CMO to President and his unique leadership style.
Market Expansion: The strategy behind Wana's multi-market presence and the launch of the Wanderous marketplace.
Acquisition Impact: How the acquisition by Canopy Growth has influenced Wana Brands' operations and strategies.
Cultural Differences: An exploration of the operational and cultural differences between the U.S. and Canadian cannabis markets.
🌟 Meet Joe Hodas: With a rich background in marketing and strategic leadership across various industries, Joe brings a wealth of experience to his role at Wana Brands. From pioneering marketing initiatives to steering major corporate transitions, Joe's expertise has been pivotal in shaping Wana's market dominance.
📅 Why Tune In? This episode is a must-listen for anyone interested in the business of cannabis, from industry insiders to budding entrepreneurs. Learn from one of the leading figures in the cannabis edibles market and gain insights into managing a top brand through significant industry changes.
Tune in to High Spirits this Thursday on LinkedIn Live and join Ben and AnnaRae for an episode packed with valuable insights and expert discussions.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Join us for this week's recording of High Spirits, where we're diving into the intricate world of Wana Brands, North America's leading edibles brand. We're sitting down with Joe Hodas, the recently appointed President of Wana, to discuss the brand's innovative strategies and his journey from Chief Marketing Officer to President.
🚀 About This Episode: In this discussion, Joe Hodas shares his experiences and the dynamic shifts within Wana Brands following its acquisition by Canopy Growth Corporation. We'll explore Wana's expansive approach across both cannabis and hemp markets, the inception of their new hemp marketplace, Wanderous, and the differences between the Canadian and U.S. markets.
💡 What You'll Learn:
Leadership Transition: Insight into Joe's transition from CMO to President and his unique leadership style.
Market Expansion: The strategy behind Wana's multi-market presence and the launch of the Wanderous marketplace.
Acquisition Impact: How the acquisition by Canopy Growth has influenced Wana Brands' operations and strategies.
Cultural Differences: An exploration of the operational and cultural differences between the U.S. and Canadian cannabis markets.
🌟 Meet Joe Hodas: With a rich background in marketing and strategic leadership across various industries, Joe brings a wealth of experience to his role at Wana Brands. From pioneering marketing initiatives to steering major corporate transitions, Joe's expertise has been pivotal in shaping Wana's market dominance.
📅 Why Tune In? This episode is a must-listen for anyone interested in the business of cannabis, from industry insiders to budding entrepreneurs. Learn from one of the leading figures in the cannabis edibles market and gain insights into managing a top brand through significant industry changes.
Tune in to High Spirits this Thursday on LinkedIn Live and join Ben and AnnaRae for an episode packed with valuable insights and expert discussions.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Previous Episode
#065 - Launching the Coalition of Adult Beverage Alternatives w/ Diana Eberlein
Curious about the exciting world of cannabis beverages and how it's reshaping consumer habits? We sit down with Diana Eberlein, a leading figure in the industry and current president of the Cannabis Beverage Association. Diana shares her journey from cannabis beverage consumer to chair of the Coalition for Adult Beverage Alternatives, shedding light on the strategic moves being made to align with the alcohol industry. With a recent move to Washington DC, Diana is at the forefront of policy advocacy, ensuring that cannabis beverages are both celebrated and understood.
The cannabis beverage landscape is ripe with potential, but not without its hurdles. Diana takes us through the intricacies of marketing and regulation, emphasizing the importance of consumer education to navigate the subtleties of dosage and intoxication levels. As the industry grapples with limited distribution channels, the conversation explores the potential of direct-to-consumer sales, despite the challenges it presents. Drawing comparisons with the alcohol sector, Diana shares valuable insights on collaborative marketing strategies and the nuanced relationship that cannabis beverages have with traditional alcohol products.
Join us on this enlightening journey as Diana reveals the role of passion and community in driving innovation within this niche market. We touch on the collaborative efforts of organizations like the Cannabis Beverage Association and Hemp Beverage Alliance that unite the industry to tackle regulatory challenges. From legislative education to forming strategic coalitions, discover the creative strategies being deployed to integrate low-dose beverages into mainstream consumption and the shared vision driving the industry forward.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Next Episode
#067 - Election Recap w/ Returning Guest, Hirsh Jain of Ananda Strategy
Join Ben and AnnaRae on Thursday for a special post-election recording of High Spirits as we unpack Tuesday's election results, focusing specifically on the presidential race, various state ballot measures related to cannabis, and the broader implications for hemp and cannabis policy. We're thrilled to welcome back Hirsh Jain, one of our industry's brightest policy minds, for an in-depth analysis of what these results might mean for the future of cannabis legalization and regulation.
🚀 About This Episode: In this special post-election breakdown, Hirsh Jain from Ananda Strategy will help us navigate through the various state results, including the six cannabis-related ballot measures. We'll explore the potential for federal cannabis legalization in the next four years, the ongoing hemp versus cannabis debate, and the public's current stance on cannabis.
💡 What You'll Learn:
Presidential Impact: How the results of the presidential election could influence federal cannabis policy.
State Ballot Measures: Detailed insights into the six state ballot measures and their implications for local and national cannabis policy.
Future Predictions: Predictions for cannabis legislation in the coming years and potential shifts in public opinion and political strategy.
🌟 Meet Hirsh Jain: Returning guest Hirsh Jain (see Ep. 36 - Conservative Cannabis: The Red Wave; one of our most popular episodes) is a leading policy expert and strategic consultant in the cannabis industry. With deep roots in advocacy and policy reform, Hirsh brings a wealth of knowledge and perspective on the intersection of cannabis legislation and industry dynamics.
📅 Why Tune In? This episode is a must-listen for anyone interested in the political landscape of cannabis, from industry stakeholders to policy enthusiasts. Get a comprehensive understanding of the election's impact on cannabis policy and what it could mean for consumers and businesses alike.
Tune in to High Spirits: The Cannabis Business Podcast this Thursday on LinkedIn Live for a dynamic discussion full of insights and predictions.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
High Spirits: The Cannabis Business Podcast - #066 - At the Helm of North America's #1 Edibles Brand w/ Joe Hodas, President at Wana Brands
Transcript
Hey everybody , welcome to episode 66 of High Spirits . I'm Ben Larson and , as always , I'm joined today by Anna Rae Grabstein . It's Thursday , october 31st 2024 . Happy Halloween .
Speaker 1Today we're going to be diving into the world of Juana Brands , north America's largest edibles brand . We have Joe Hodes , the recently appointed president ,
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