#079 - Launching a THC Beverage with Hippie Water ft. CEO, Sasha Pieterse Sheaffer, and CPO, Taylor Eileen Sewell
03/13/25 • 57 min
🌿🎙️ 11 States in 7 Months?! Join the Hippie Water Revolution! 🌼🌈✌️
Join hosts Ben & AnnaRae on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of Hippie Water. We're thrilled to welcome Sasha Pieterse Sheaffer and Taylor Eileen Sewell to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.
In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best friends. From conception to hitting shelves across 11 states in just seven months, learn how they've navigated the challenges of a crowded market while leveraging a celebrity edge, a strong partnership, and a beautifully crafted beverage.
💡 What You'll Learn:
Celebrity Influence and Entrepreneurship: The role of Sasha's public persona in shaping brand identity and consumer reception.
Innovative Product Development: Taylor’s approach to creating a THC beverage that sets new standards for taste and experience.
Expanding Rapidly Across States: Strategies behind their aggressive rollout and how they managed regulatory landscapes.
Building a Business with Loved Ones: The dynamics of working closely with significant others and maintaining professional and personal balance.
🌟 Meet Our Guests:
Sasha Pieterse Sheaffer, CEO of Hippie Water, combines her Hollywood charisma with a keen business acumen to promote wellness and empowerment through her cannabis ventures.
Taylor Eileen Sewell, the "Beverage Queen," brings her extensive background in food science to revolutionize THC beverages, making Hippie Water a beloved brand for health-conscious consumers.
#HighSpirits #CannabisCulture #HippieWater #THCBeverages #drinkcannabis
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
🌿🎙️ 11 States in 7 Months?! Join the Hippie Water Revolution! 🌼🌈✌️
Join hosts Ben & AnnaRae on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of Hippie Water. We're thrilled to welcome Sasha Pieterse Sheaffer and Taylor Eileen Sewell to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.
In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best friends. From conception to hitting shelves across 11 states in just seven months, learn how they've navigated the challenges of a crowded market while leveraging a celebrity edge, a strong partnership, and a beautifully crafted beverage.
💡 What You'll Learn:
Celebrity Influence and Entrepreneurship: The role of Sasha's public persona in shaping brand identity and consumer reception.
Innovative Product Development: Taylor’s approach to creating a THC beverage that sets new standards for taste and experience.
Expanding Rapidly Across States: Strategies behind their aggressive rollout and how they managed regulatory landscapes.
Building a Business with Loved Ones: The dynamics of working closely with significant others and maintaining professional and personal balance.
🌟 Meet Our Guests:
Sasha Pieterse Sheaffer, CEO of Hippie Water, combines her Hollywood charisma with a keen business acumen to promote wellness and empowerment through her cannabis ventures.
Taylor Eileen Sewell, the "Beverage Queen," brings her extensive background in food science to revolutionize THC beverages, making Hippie Water a beloved brand for health-conscious consumers.
#HighSpirits #CannabisCulture #HippieWater #THCBeverages #drinkcannabis
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Previous Episode
#078 - Cannabis Business News Roundup: Tariff Impacts, Business Fundamentals, MSOs Hedge with Hemp Bev, and the Texas Hemp Ban
Note to our listeners: Apologies for the poor sound quality on this episode. We experienced a bit of a technical snafu in the recording. We will be back on track next week!
🎙Join Us for another Cannabis Business News Roundup!🌿
It's been another eventful month in the world of cannabis, and we're excited to talk about it. Tune-in to find out what's top of mind for us, thus what should be top of mind for you. For this episode, that includes the following:
🏛️ Tariff Impacts: With increasing COGS, how will your business respond?
📈 Business Fundamentals: Isn't it time we focus on running profitable businesses?
🍸 MSOs Hedge with Hemp Bev: Will hemp beverages provide a lifeline to MSOs?
🤠 Texas Hemp Ban: What is Lt. Gov. Dan Patrick up to, and what are the chances he'll succeed?
As always, High Spirits is more than a podcast – it's a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what's important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Next Episode
#080 - The Cannabis Industry is in a Knife Fight - Who Survives? w/ Jerry Derevyanny, Partner @ Bengal Capital
In today’s discussion, we explore the evolution of Bengal Capital from a hedge fund to a more hands-on private equity firm that doesn't just invest but actively participates in steering companies towards success. We'll unravel the layers of Bengal’s unique approach to cannabis investing, focusing on smaller, often overlooked entities rather than the larger MSOs, and how this strategy sets them apart in a saturated market.
💬 Discussion Highlights:
Bengal Capital’s Investment Evolution:
‣ Transition from passive investments to a proactive role in portfolio companies.
‣ Insights into Bengal’s operational involvement with companies like Grown Rogue.
Q4 Earnings Overview:
‣ A deep dive into the latest financial disclosures from major MSOs.
‣ Analysis of the impacts of financial strategies like the cessation of 280E tax payments.
Forecasting the Cannabis Industry:
‣ Examination of the persistent over-optimism in market projections.
‣ Discussion on the shift from growth-centric to profitability-focused investor expectations.
Hemp's Role in the Cannabis Landscape:
‣ Debating the disruptive potential of hemp-derived THC and its impact on traditional cannabis markets.
‣ Perspectives on MSOs diversifying into hemp and its beverages.
Looking Ahead: Investing in Cannabis’ Future:
‣ The potential for craft cannabis to replicate the craft beer revolution.
‣ Speculations on the impact of federal legalization and interstate commerce.
🎙️ Guest Speaker: Gerald Derevyanny, Partner at Bengal Capital
Jerry brings a wealth of knowledge from his legal background and his deep dive into cannabis investing. His insights are not just theoretical; they are built on real-world experiences and the gritty realities of navigating a tumultuous industry.
#HighSpirits #CannabisIndustry #CannabisInvesting #BengalCapital
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
High Spirits: The Cannabis Business Podcast - #079 - Launching a THC Beverage with Hippie Water ft. CEO, Sasha Pieterse Sheaffer, and CPO, Taylor Eileen Sewell
Transcript
We want to give a quick shout out to our friends and sponsor over at KitPrint , the cannabis operators production design partner . Is your team getting bogged down with static and variable packaging layouts and product renders ? Are you looking to support your retail and wholesale teams with better and more frequent state-specific sales and marketing assets ? With KitPrint's produ
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