#056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch
08/23/24 • 55 min
Imagine launching your first business at just 13 years old. That's precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.
Our conversation doesn't stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand's story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.
Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.
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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Imagine launching your first business at just 13 years old. That's precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.
Our conversation doesn't stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand's story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.
Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Previous Episode
#055 - Devil's Lettuce Went Down to Georgia w/ Judson Hill of Fine Fettle
🌿 Devil's Lettuce Went Down to Georgia: Unpacking the Peach State's Cannabis Scene with Judson Hill 🌿
Join Ben and AnnaRae this week on High Spirits as we delve deep into Georgia’s newly launched cannabis program with Judson Hill, the Georgia Market President for Fine Fettle, one of the state’s six licensed operators. This episode will explore the current landscape of cannabis in Georgia, the emerging dynamics between cannabis and hemp, and what the future holds for patients and consumers in the state.
🚀 About This Episode:
Georgia’s medical cannabis market is just sprouting, presenting unique opportunities and challenges. Judson Hill brings his insider perspective on navigating this nascent industry, from the legislative battles to the operational hurdles. We'll discuss the size, functionality, and potential growth of the market, and how Fine Fettle is positioning itself to serve Georgia's patient community.
💡 What You'll Learn:
Market Overview: Insight into the current state of Georgia's cannabis program and its future trajectory.
Cannabis vs. Hemp: Discussion on the interplay and competition between the cannabis and hemp markets in Georgia.
Strategic Initiatives: Learn about Fine Fettle's approach to lobbying, education, and market differentiation in a state with a complex regulatory landscape.
🌟 Meet Judson Hill:
A native Atlantan and forward-thinking leader, Judson Hill is at the forefront of introducing medical cannabis to Georgia. With a background in fundraising and developing sales organizations across various industries, Judson now focuses on lobbying, government affairs, and educating Georgians about the benefits of medical cannabis. His work is pivotal in shaping a responsible and patient-centered cannabis market in his home state.
📅 Why Tune In?
This episode is a must-listen for anyone interested in the evolving cannabis industry, particularly in states with new or expanding programs. Whether you’re a patient, provider, industry stakeholder, or simply a curious listener, Judson’s experiences and insights offer a comprehensive look at what it takes to launch and lead a cannabis operation under complex regulatory conditions.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Next Episode
#057 - Blunt Banter with Javier Hasse of Benzinga & El Planteo
Could the fragmented cannabis market in Latin America be the next big thing for savvy investors? Join us as we uncover the secrets of this untapped market with our special guest, Javier Hasse, the Managing Director at Benzinga and founder of El Planteo. In this episode, Javier shares his unique insights into the challenges and opportunities that exist within various Latin American countries, detailing how cultural acceptance and patient advocacy are reshaping the industry. With his extensive experience and a bestselling book on starting a cannabis business, Javier offers a wealth of knowledge you won't find anywhere else.
We also take a closer look at the essential role of cannabis conferences and how they serve as pivotal networking hubs. Hear firsthand stories about multi-billion-dollar deals and significant investments that have emerged from Benzinga's curated events. From the perspective of our hosts, we discuss the balance between professional travel and personal life, especially during the bustling conference season. With exclusive anecdotes, we highlight the distinct advantages of smaller, focused gatherings in fostering meaningful connections among industry professionals, investors, and businesses.
Lastly, we turn our attention to the latest trends and hurdles in the cannabis sector. Discover why THC-infused beverages are gaining traction and how brands like Cann are navigating the complex California market. We also tackle the recent delays in cannabis rescheduling decisions, evaluating the implications for investors and the broader industry. Despite the setbacks, there's a strong sense of progress and optimism as we explore the future of cannabis regulation. Tune in for a compelling discussion that spans from policy shifts to emerging market opportunities, providing a comprehensive view of the dynamic cannabis landscape.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
High Spirits: The Cannabis Business Podcast - #056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch
Transcript
Hey everybody , welcome to High Spirits . I'm Ben Larson and , as always , I'm joined today by Anna Rae Grabstein . Hey guys , it is Wednesday , august 21st , and we have an exciting show for you today . We're going to be talking about Breeze , all things , direct-to-consumer marketing and just the amazing , amazing growth story of this incredible brand . But before we get there , I'm
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