#071 - End of Year Wrap-Up: Vireo's Bold Moves, Rise of Hemp Beverages, and 2025 Predictions
12/20/24 • 52 min
What if the latest moves by a major cannabis company could set off a chain reaction across the entire industry? Unravel the implications of Vireo's strategic transformation under the astute leadership of Tyson McDonald. We dive into the latest maneuvers by Vireo, who is making headlines with a game-changing capital influx and the acquisition of four profitable single-state operators. As we gather at Ben's festive office, we discuss the potential ripple effects of these no-cash deals and speculate whether this could ignite a wave of consolidation reminiscent of past industry-shaking investments.
The cannabis landscape is shifting, and 2024 has been a year of both tumult and triumph. Despite the downfalls of California giants like MedMen and High Times, there's a silver lining as we witness the resilience of companies that have managed to refinance and keep the gears turning. Meanwhile, the rise of cannabis-infused beverages is rewriting the rule book, capturing the attention of consumers and opening new doors in the alcohol market. We explore the exciting possibilities in this burgeoning sector, while also contemplating the ongoing challenges posed by federal hemp policies and potential farm bill delays.
Looking forward to 2025, we are filled with optimism for the hemp beverage industry and its potential to reshape the mainstream market. The conversation turns to the foundational strategies needed to capitalize on these opportunities, emphasizing education, influence, and team alignment. As we nurture a culture of peak performance, we remain committed to fostering authentic collaborations that drive positive outcomes. Join us as we embrace the dedication and passion of our team and partners, and gear up for bold moves that could redefine the competitive landscape in the coming year.
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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
What if the latest moves by a major cannabis company could set off a chain reaction across the entire industry? Unravel the implications of Vireo's strategic transformation under the astute leadership of Tyson McDonald. We dive into the latest maneuvers by Vireo, who is making headlines with a game-changing capital influx and the acquisition of four profitable single-state operators. As we gather at Ben's festive office, we discuss the potential ripple effects of these no-cash deals and speculate whether this could ignite a wave of consolidation reminiscent of past industry-shaking investments.
The cannabis landscape is shifting, and 2024 has been a year of both tumult and triumph. Despite the downfalls of California giants like MedMen and High Times, there's a silver lining as we witness the resilience of companies that have managed to refinance and keep the gears turning. Meanwhile, the rise of cannabis-infused beverages is rewriting the rule book, capturing the attention of consumers and opening new doors in the alcohol market. We explore the exciting possibilities in this burgeoning sector, while also contemplating the ongoing challenges posed by federal hemp policies and potential farm bill delays.
Looking forward to 2025, we are filled with optimism for the hemp beverage industry and its potential to reshape the mainstream market. The conversation turns to the foundational strategies needed to capitalize on these opportunities, emphasizing education, influence, and team alignment. As we nurture a culture of peak performance, we remain committed to fostering authentic collaborations that drive positive outcomes. Join us as we embrace the dedication and passion of our team and partners, and gear up for bold moves that could redefine the competitive landscape in the coming year.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Previous Episode
#070 - MJBizCon Recap: Ben & AnnaRae catch-up on everything from Disneyland Magic to THC-Infused parties
🌿 MJBizCon Recap: Insights and Overviews from the show, the High Spirits Morning Mixer, and beyond 🌿
Join us for a special episode of High Spirits, where your hosts Ben & AnnaRae share their experiences and insights from MJBizCon 2024 in Las Vegas. Fresh from hosting the High Spirits Morning Mixer, they're ready to dive deep into the event's highlights, key takeaways, and the future of cannabis trends they witnessed.
📅 Why Tune In? Whether you're a cannabis industry professional who missed the event, or an enthusiast eager to catch up on the latest trends, this episode promises a comprehensive recap with personal flair. Get the scoop on what's next for the cannabis industry from two of its most passionate advocates.
Tune into High Spirits: The Cannabis Business Podcast this Wednesday on LinkedIn Live for an episode packed with insights, laughter, and the best of MJBizCon.
#MJBizCon #CannabisIndustry #HighSpirits #CannabisCommunity
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Next Episode
#072 - Flying High with Hemp Beverages in 2025 w/ Craig 'Lewie' Lewis, CEO of Flyers Cocktail Co.
Weeee'rrrrrreeee baaaaaaack! Join us for the first episode of the year on High Spirits, where we scope out the evolving world of cannabis beverages through the lens of Craig (Lewie) Lewis 🥃🏆, the CEO & Co-Founder of Flyers Cocktail Company. We're kicking off 2025 by diving into the category dominating our minds and the airwaves.
📣 Quick shout out to our title sponsor, KitPrint, the cannabis operator’s production design partner. Use code HIGHSPIRITS when you sign up and get 10% off your first two months. To learn more, go to kitprint.co to book a call with their team.
🚀 About This Episode: In this episode, Lewie shares his exhilarating journey from skydiving to shaking up the beverage industry with Flyers Cocktail Company, an award-winning brand that's redefining how we celebrate moments, big and small. We’ll explore the challenges and triumphs of capital raising in the competitive beverage landscape, discuss the strategic moves that have made Flyers one of the most decorated names in the space, and get Lewie's fearless predictions for the industry in 2025.
💡 What You'll Learn:
Capital Raising and Market Differentiation: Learn how Flyers has navigated the bustling market of cannabis beverages and stood out from the crowd.
Award-Winning Strategy: Unpack whether product awards are merely vanity or offer real value to brands in this sector.
Distributor Relationships: Discover the importance of supporting distributors and how Flyers Cocktail Co. ensures mutual success.
Emerging Leadership Insights: Gain insights into Lewie’s leadership philosophy and his approach to steering a leading brand in a rapidly evolving market.
2025 Industry Predictions: Hear what the future may hold for hemp beverages and the broader non-alcoholic segment in the new year.
🌟 Meet Craig (Lewie) Lewis 🥃🏆: Not just the CEO of Flyers Cocktail Co., Lewie is a TEDx speaker, avid adventurer, and a visionary in both his professional and personal life. With a background that spans from high-stakes skydiving to high-profile brand activations, Lewie brings a unique blend of excitement and expertise to the cannabis beverage industry.
📅 Catch this high-flying episode of High Spirits this Thursday on LinkedIn Live for an invigorating discussion packed with actionable insights and inspiring stories.
#CannabisBeverages #DrinkCannabis #HighSpirits #DrinkFlyers
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
High Spirits: The Cannabis Business Podcast - #071 - End of Year Wrap-Up: Vireo's Bold Moves, Rise of Hemp Beverages, and 2025 Predictions
Transcript
Do I need to be closer to this
AnnaRae GrabsteinGood ?
Ben LarsonHey everybody , welcome to episode 71 of High Spirits . We're recording Thursday , december 19th , 2024 . And we're live in person . It's the end of the year and so we're going to do a little bit of a wrap up today , checking on the b
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