270: How to Find Your Core Message & Purpose with Erin Weed
08/21/24 • 36 min
Can you define your business’ purpose in just ONE word?
That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.
Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.
Listen to Discover:
-> It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.
-> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.
-> Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.
-> Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.
-> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.
-> Understand the real reason behind the resistance to being more visible, which is probably not what you think!
-> Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.
-> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.
-> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.
-> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.
-> So much more!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> Erin Weed
Can you define your business’ purpose in just ONE word?
That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.
Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.
Listen to Discover:
-> It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.
-> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.
-> Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.
-> Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.
-> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.
-> Understand the real reason behind the resistance to being more visible, which is probably not what you think!
-> Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.
-> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.
-> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.
-> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.
-> So much more!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> Erin Weed
Previous Episode
269: You Get to Choose: Finding Clarity and Purpose in Your Business
If you had to define success, what would be the factors involved? Wealth? Travel? Time with family?
It’s different for everyone, and no one answer is incorrect.
But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions.
This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work.
During This Episode:
-> Dive into the importance of setting clear goals and how a well-defined vision is going to guide all decisions and actions you take.
-> How to find and work with clients who value your time and services. You don’t have to accept every client that comes your way.
-> Learn how to shape your products and services according to what you truly enjoy and shape your business into something you love from the ground up.
-> Hear the stories of two HerBusiness members, Amanda Farmer and Fiona Keary, who were able to take power into their own hands to shape their businesses – and are now reaping the rewards.
-> See how YOU can start defining your purpose and your goals – one decision at a time.
Also mentioned in this episode is the upcoming HerBusiness Growth Retreat, which will be held 4-6 November in the gorgeous Port Douglas.
If you’d like to attend the business retreat, you can apply in the HerBusiness Hub (for members), and if you’re not yet a member of the Network, you can apply to become a member right here!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> Episode 266 - From Buddy to Boss with Michelle Pascoe
-> Michelle Pascoe - Optimum Operating Procedures
-> Fiona Keary - Style Liberation
Next Episode
271: Visibility is Vulnerable: How to Show Up Online While Staying Authentic
Ever feel like you’re constantly trying to fit into someone else’s mould?
As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed.
In this episode of the HerBusiness podcast, we’re exploring how you can build a thriving business by staying true to your own path.
In this episode, we're diving into the power of "Doing It Your Own Way". It’s about embracing your distinct style, aligning your business with your personal strengths, and carving out a success story that’s genuinely yours.
In This Episode, You’ll Learn:
-> How to Embrace Your Own Unique Path: Break free from the cookie-cutter business models. Discover how to leverage your individual strengths and preferences to create a business approach that feels authentic and fulfilling.
-> What It Means to Be Authentic in Your Business: Understand how staying true to your values and vision not only makes your business more enjoyable but also attracts the right clients and opportunities.
-> How to Achieve Visibility on Your Terms: Learn practical strategies for getting seen by your ideal clients without compromising who you are. From selecting the right social media platforms to engaging with your community, find out how to make visibility work for you.
-> Inspiring Success Stories: Hear about Amanda Farmer, a lawyer who reinvented her practice with a unique membership model and media presence, and Fiona Keary, a stylist who built a standout online brand. Their journeys illustrate the power of following your own path and the incredible results it can bring.
-> Action Steps to Take: Reflect on your strengths, values, and vision to craft a business strategy that aligns with your authentic self. Explore different methods to gain visibility and connect with your audience in ways that resonate with you.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> Episode 269 - You Get to Choose: Finding Clarity and Purpose in Your Business
-> Fiona Keary - Style Liberation
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