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HerBusiness

HerBusiness

HerBusiness (Host: Suzi Dafnis)

It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses. In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day. Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more). I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years. So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out... If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling... If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want... Then, you are in the right place. Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game. I’m so glad you’re here. Suzi Dafnis - CEO, HerBusiness PS Be sure to hit SUBSCRIBE to get each new episode.
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Top 10 HerBusiness Episodes

Goodpods has curated a list of the 10 best HerBusiness episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to HerBusiness for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite HerBusiness episode by adding your comments to the episode page.

Ever felt torn between being an employee’s friend and their boss?

Or unsure how do you keep being relatable and respected as you grow into the CEO role?

Or even uncomfortable having to draw boundaries as your team grows?

These are challenges faced by many bosses.

In this episode of the HerBusiness Podcast, we’re talking about how to transition from your employee’s ‘buddy’ to their ‘boss’. With the lovely Michelle Pascoe, we’re diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team.

What’s Covered in the Episode?

The Transition into Leadership:

  • The two most critical factors of being a good leader: self-belief and setting up SYSTEMS.
  • Understanding the changes you might need to make in your communication style, because not everything thinks like you do!

Managing Relationships:

  • It’s essential to create CLEAR boundaries (and communicate them) when you’re switching into a leadership role.
  • Michelle’s methods to handling former peers and the importance of setting expectations for your team.

Developing a Boss Mindset:

  • Self-development doesn’t stop when you reach the top! Seeking mentorship and resources to grow only becomes MORE essential as you take on a leadership position.

Navigating Awkward Social Dynamics:

  • How to balance being social with maintaining professionalism.
  • Tips for celebrating team achievements while keeping clear boundaries.

Whether you’ve been in the Boss role for years, or you’re just starting your transition into leadership, this episode with Michelle Pascoe is a must-watch.

You CAN become a respected leader who manages an effective team and creates a dream work environment!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

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Can you define your business’ purpose in just ONE word?

That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.

Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.

Listen to Discover:

-> It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.

-> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.

-> Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.

-> Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.

-> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.

-> Understand the real reason behind the resistance to being more visible, which is probably not what you think!

-> Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.

-> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.

-> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.

-> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.

-> So much more!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

->HerBusiness Network

-> Erin Weed

-> Erin’s FREE Head-Heart-Core Video Training

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Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth.

In this episode, "The CEO Mindset Shift That Changed the Game," we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business's trajectory through strategic focus and leadership.

Prepare to be inspired by Angela's evolution, resilience, and success story.

From Practitioner to CEO: Explore Angela Counsel's transition from being a solo practitioner to the CEO of her business, Embrace Menopause, and how this shift in identity and strategy fueled her business growth.

Embracing the Brand Shift: Discover the pivotal role of rebranding in business evolution and how a name change from a personal brand to a company name can significantly impact the market's perception and business dynamics.

The Power of Niching Down: Learn about the strategic decision to focus exclusively on clients seeking natural alternatives to Hormone Replacement Therapy (HRT) and how this focus led to the best launch ever, despite a smaller audience.

Rinse and Repeat for Success: Understand the importance of consistency in product offerings and how repeating and refining a single program, rather than constantly innovating, can lead to significant business growth.

Leveraging Community and Mentorship: Hear how being part of a mastermind group and having access to mentors and a supportive community can provide invaluable insights, accountability, and the courage to take bold steps.

The CEO Mindset: Gain insights into the mindset shift required to step into the CEO role, focusing on strategy, delegation, and financial oversight to ensure business sustainability and growth.

Angela's story is a testament to the power of embracing change, the importance of strategic focus, and the transformative impact of stepping up as a CEO.

We hope this episode motivates you to examine your business approach and consider how adopting a CEO mindset could catapult your growth to new heights.

Every day inside the HerBusines Network, we are working with women like Angela to support the growth of their businesses. Join us and get the ongoing support, systems, accountability and training to grow your business.

Mentioned in this episode:

-> HerBusiness Network

-> AngelaCounsel.com

-> Marketing Success Mastermind

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Hello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success.

My Journey: From New York to Inspirational SpacesToday, I'm reflecting on my experiences in the vibrant city of New York and discussing its significant impact on me, both personally and professionally. I delve into how our environment influences our thoughts, emotions, and actions, and share anecdotes from my personal journey.

The Power of Inspirational SpacesLet's explore together how certain environments can light up our creativity and ambition. I'll share my experiences in New York City's diverse landscapes, and emphasise the transformation that an inspiring environment can trigger. I'll show you how these spaces have fueled my drive to achieve more.

Translating Physical Inspiration into a Virtual ExperienceRecognising that not all of us can physically visit inspiring places, I'll share how, in this digital era, we can create and access inspirational spaces virtually. I'll introduce you to HerBusiness LIVE, a virtual experience designed to empower, inspire, and drive you, especially if you're a woman in business.

Crafting Your Personal Inspirational SpaceI want to invite you to think about how you can create your own inspiring environments. I'll suggest a few ideas about designing your workspace, surrounding yourself with positive influences, cultivating a positive mindset, embracing industry trends, and immersing yourself in learning.

Special Offer: HerBusiness LIVEIf you are looking to immerse yourself in an inspiring virtual experience, I have an exclusive early bird offer for the upcoming HerBusiness LIVE session. This event promises an entire day of inspirational talks, networking opportunities, practical workshops, and the company of a supportive community of like-minded women in business—all from the comfort of your home.

Get all the details at www.herbusinesslive.com

I want to emphasise the importance of creating and immersing ourselves in inspiring spaces and the transformative power they hold. I urge you all to take inspired action, fostering a more authentic connection with your work, and making impactful progress.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness LIVE

-> Kaye Ure - Styling Individuals

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If you are feeling...

  • Overwhelmed?
  • "Scattered" or "Swamped"?
  • Like you have TOO Many Things on the To-Do List
  • Confused by all the options and "Bright Shiny Objects."

Or, if you're:

  • Wondering which strategy to put your energy into next
  • Laying awake at night second-guessing yourself or just flat-out feeling stressed and confused?
  • Looking at all the parts of your business and thinking, "there's not enough of me to go around?"

... what we're talking about in this episode of the HerBusiness podcast ends that turmoil and uncertainty.

Because in this episode, we'll zone into five essential things you should focus on when you find yourself unfocused or overwhelmed.

By the end of this episode, you'll have some specific things to work on and a few resources I've created that will help you along the way.

While simple, the five steps we'll cover can be challenging. It's a mind shift to start thinking strategically about your business.

These five steps help you understand where to focus and feel like you have ample time to do the right things and the things that matter instead of racing around trying to do everything and burning yourself out.

Here’s a sneak peek.

1. Set Your Vision - Where are you headed in the next 12 months?

2. Create Your Plan - How will you get to that Big Kahuna 12-month vision? What projects will you put on your schedule that will directly lead to your 12-month Vision, and what can you remove because it is a distraction?

3. Master Your Message - Create and refine your Connection Statement® and use it to open doors of opportunity for yourself.

4. Simplify Your Marketing Plan - - how will you attract, convert and keep more of your ideal clients? I encourage you to create your one-page plan. It makes thinking about your marketing so much easier.

5. Choose Your Growth Zones. What business area is most important for you to focus on right now?

I’ve included links below to resources that can really help. And, for more personalised support and coaching and access to an incredible community of other women business owners, request your invitation to join us inside the HerBusiness Network.

Mentioned in This Episode:

-> Back-of-the-Napkin Marketing Plan

-> HerBusiness Strategic Planning Framework

-> The 3 x 3 Secret to Creating Your Best Year Ever

-> Connection Statement® Template

-> The Plan That Gets More People Buying From You

-> HerBusiness Network

-> The REACH Retreat

-> Marketing Success Mastermind

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To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting.

And if you've ever gotten to the end of the day and thought... "Oh... I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."... you might be suffering from decision fatigue.

Being stuck making all the decisions is a common pain point for small business owners (especially if you're a solopreneur). You stop being the one who has to make EVERY SINGLE DECISION by putting the right systems and processes in place for your marketing, planning, your team, and more.

Inside of HerBusiness, we have a framework called the HerBusiness Growth Zones®. It's a framework that helps you focus on what will help your business grow and succeed. And, it is essential to go from being a solopreneur to growing a small business and then on to being an entrepreneur with a growing and scalable business.

We've used these 8 Growth Zones as the basis for our business success. They are also the foundation for our mentoring programs, which we've been running since 1998. So we know they work.

One of those Growth Zones is PEOPLE.

The People Growth Zone incorporates how you hire people, train them, motivate them and even decide when it's the right time to grow or shrink your team.

It also relates to your extended team - consultants, designers, copywriters - your bookkeeper - all the people that support you in getting things done and whom you need to lead and motivate. And you may have experienced some "people" challenges in your business.

Either not having enough people, so you keep getting pulled into doing the low-level work, or not feeling like you can afford people, or not sure how to train them. Or perhaps you are on the brink of hiring a team and want to know how to avoid the heartache and expense that can come when you don't get this right.

Regardless, changing how you think about decisions, what you do (and what you don't) decide and your mindset around getting others to help make decisions is the core of this episode.

Because you can't do everything yourself. Not if you want to grow a sustainable, profitable business.

You'll enjoy this episode if you want to:

  • Stop doing everything yourself
  • Move out of the 'technician' role (where you do everything) to the manager or leader role
  • Spend more time working ON your business than IN your business
  • Stop being exhausted from decision fatigue
  • Have time to do some of the things you don't currently have time for because you're so busy

Mentioned in This Episode:

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It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark!

And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!).

When Angela Counsel joined the HerBusiness Network, she gave herself and her new business “one year.” She was, in her words, going to either “fold or fly.”

At the time, she struggled to make even $10,000 - $20,000 revenue per year selling her courses aimed at helping women thrive in Menopause. When the opportunity to take part in the 30-Day Mastermind Experience program came up, she grabbed it with both hands...

During those 30 days, she got her marketing strategy dialled in and had a BIG a-ha! about a big mistake she was making with her approach.

Based on those solid foundations, she went on to transform her results, filling her high-dollar embrace program and hitting that magical $100,000 milestone!

Angela completely overhauled her business and marketing approach to have a massive breakthrough with an EXISTING program she had that wasn’t performing. And the results were truly incredible. She went from getting 3 or 4 people each time she ran the program to 40 people!

It was a total TRANSFORMATION and a real thrill to see her do so well.

In this episode, we speak with Angela and discover:

  • How Angela blew past her goal to reach 1,000 women to grow an email list of 7,000
  • What she’s outsourcing so that she can focus on her clients.
  • Angela's shift from ‘chasing everything’ to doing things ‘with a purpose’.
  • The ‘Big Kahuna’ that is keeping Angela’s eye on the prize and allowing her to work less
  • How traditional networking events were keeping Angela’s business connections small
  • The collaborations that are helping Angela expand her reach to more and more ideal clients

CHECK OUT ANGELA’S FREE MENOPAUSE WORKSHOPThe Secret to Thriving in Menopause Click here to get all the details

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Right now, you could be so close to breaking through in your business.

You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces.

Maybe you're just getting started in your business.

Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy so that things move forward can be challenging, especially when you feel like you're being pulled in a thousand different directions.

Or, if you've been in business for a while, maybe you've had some growth, but now things have slowed down and you've seen the results flatten out, or maybe even go backwards.

You might feel like you've lost your mojo. And the momentum you used to have is gone. And that can leave you feeling stuck, frustrated, not to mention anxious, not sure what to do next, to turn things around, or perhaps you've got the opposite problem.

Or maybe your situation is that you've experienced some rapid growth in your business. Things have really taken off and while that's been great, it's created a ton of new challenges that have left you struggling to keep up hiring new team members, juggling cash flow, and working long hours that can all take its toll and put your continued growth at risk. Unless you can figure out a way to manage it.

If any of those situations ring true for you, you're not alone. I meet women all the time, all over the world who tell me that they have similar challenges. And over the past 27 years of being in business, I can say that I've experienced each of them, myself, at least one time or another.

As a business owner, you can feel like you’re in a rut when there are so many demands competing for your attention, or you feel like you’ve hit a place where you’re stuck, and what worked just isn’t working anymore.

In this episode, I’ll show you:

  • The ‘mantra’ my mentor, Robert Kiyosaki, instilled in me about doing business differently
  • The mistake that might be keeping your business small
  • How to ‘let go more’ without losing control
  • Why burnout is inevitable if you don’t start to do things differently
  • Why running your busines as a ‘lone ranger’ is an outdated idea
  • How Stephen Covey’s quote: “The main thing is to keep the main thing the main thing” helps you prioritise and focus on what really matters
  • How to know if you can afford to get extra support in your business
  • How taking action helps you escape the rut
  • Why creating the space and time to plan is an underutilised game-changer for your business
  • And much more.

Mentioned in This Episode:

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Welcome to a brand-new season of the Her Business podcast.

If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and mentoring.

I’ve grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM.

If that sounds good to you then here’s what you need to know.

This season has fortnightly episodes which means every two weeks a new episode will be published.

Sometimes I’ll have a guest with me — a world-class speaker, best selling author or an inspiring business owner just like you who is growing and scaling some part of her (or his) business.

So, if you want to reach more people...

whether that means that you want to get new clients

whether you want to build your following Instagram

whether you want more people on your team so you're not doing all yourself...

right here on the show I’m gonna be giving you:

  • Business coaching and easy-to-use strategies
  • Real-life insights from my own experience and from coaching thousands of women business owners every year
  • A little nudge in the back and the encouragement to keep taking action and offer you accountability so that you can keep making progress.

If you haven't already subscribed to the show be sure to do that, because there are some amazing episodes coming your way.

Subscribe on Apple Podcasts Subscribe on Spotify Subscribe on Stitcher Subscribe on Google Play

Our very first episode, which I’ve released for you today (you can get immediate access to it now) is with the author of one of my favourite books.

We are talking about the latest, most recently updated version of his book Influence, which I first read in the 90s and of which I have literally given thousands of copies away.

I really think you're gonna enjoy the interview, Go ahead and take a listen and I hope you’ll join me for this season of the HerBusiness Podcast.

If you want to know how to FINALLY have A Profitable, Successful Business that Grows Without You Having to Work any Harder.

Even if, right now ‘doing it all yourself’ has you feeling overwhelmed and exhausted.

Then this is the place to be.

Thanks for listening. I’ll see you in the next episode. It’s a goodie!

Mentioned in this episode:

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If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales.

Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.

August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things).

So, in this episode we talk about THE most important part of sales and marketing... Clients and Customers.

We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.

Listen to Discover:

-> The importance of understanding that not everyone is your customer.

-> How targeting the wrong audience can impact your business negatively.

-> The benefits of knowing and connecting with your ideal client.

-> A 3-step process to identify and attract your ideal client.

-> Real-life examples of business transformations through ideal client focus.

-> How collaboration with like-minded businesses can benefit you.

Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Follow us on Instagram for more insights and updates.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness Marketing Success Mastermind

-> REACH Retreat

-> PlumPetal.com.au

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FAQ

How many episodes does HerBusiness have?

HerBusiness currently has 354 episodes available.

What topics does HerBusiness cover?

The podcast is about Marketing, Entrepreneurship, Podcasting, Podcast, Podcasts, Business, Networking, Interviews, Itunes and Smallbusiness.

What is the most popular episode on HerBusiness?

The episode title '243: Creating a Flourishing Community: Cultivating Connection and Collaboration' is the most popular.

What is the average episode length on HerBusiness?

The average episode length on HerBusiness is 26 minutes.

How often are episodes of HerBusiness released?

Episodes of HerBusiness are typically released every 13 days, 23 hours.

When was the first episode of HerBusiness?

The first episode of HerBusiness was released on May 18, 2009.

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