HerBusiness - 267: Not Everyone is Your Customer and That’s Okay

267: Not Everyone is Your Customer and That’s Okay

07/31/24 • 22 min

If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales.

Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.

August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things).

So, in this episode we talk about THE most important part of sales and marketing... Clients and Customers.

We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.

Listen to Discover:

-> The importance of understanding that not everyone is your customer.

-> How targeting the wrong audience can impact your business negatively.

-> The benefits of knowing and connecting with your ideal client.

-> A 3-step process to identify and attract your ideal client.

-> Real-life examples of business transformations through ideal client focus.

-> How collaboration with like-minded businesses can benefit you.

Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness Marketing Success Mastermind

-> REACH Retreat

-> PlumPetal.com.au

Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.

August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things).

So, in this episode we talk about THE most important part of sales and marketing... Clients and Customers.

We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.

Listen to Discover:

-> The importance of understanding that not everyone is your customer.

-> How targeting the wrong audience can impact your business negatively.

-> The benefits of knowing and connecting with your ideal client.

-> A 3-step process to identify and attract your ideal client.

-> Real-life examples of business transformations through ideal client focus.

-> How collaboration with like-minded businesses can benefit you.

Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness Marketing Success Mastermind

-> REACH Retreat

-> PlumPetal.com.au

Previous Episode

266: From Buddy to Boss: Igniting Your Potential for Career Advancement with Michelle Pascoe

Ever felt torn between being an employee’s friend and their boss?

Or unsure how do you keep being relatable and respected as you grow into the CEO role?

Or even uncomfortable having to draw boundaries as your team grows?

These are challenges faced by many bosses.

In this episode of the HerBusiness Podcast, we’re talking about how to transition from your employee’s ‘buddy’ to their ‘boss’. With the lovely Michelle Pascoe, we’re diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team.

What’s Covered in the Episode?

The Transition into Leadership:

The two most critical factors of being a good leader: self-belief and setting up SYSTEMS.
Understanding the changes you might need to make in your communication style, because not everything thinks like you do!

Managing Relationships:

It’s essential to create CLEAR boundaries (and communicate them) when you’re switching into a leadership role.
Michelle’s methods to handling former peers and the importance of setting expectations for your team.

Developing a Boss Mindset:

Self-development doesn’t stop when you reach the top! Seeking mentorship and resources to grow only becomes MORE essential as you take on a leadership position.

Navigating Awkward Social Dynamics:

How to balance being social with maintaining professionalism.
Tips for celebrating team achievements while keeping clear boundaries.

Whether you’ve been in the Boss role for years, or you’re just starting your transition into leadership, this episode with Michelle Pascoe is a must-watch.

You CAN become a respected leader who manages an effective team and creates a dream work environment!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

HerBusiness Network

Next Episode

268: Zigging When Others Zag: Creating Success on Your Terms with Kate Toon

Are you working for your business, or is your business working for you?

Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.

Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.

In This Episode:

-> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)

-> Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging.

-> Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.

-> Discover Kate’s secrets to living a highly productive life that doesn’t burn her out.

-> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur’.

-> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Frances Pratt, Metisan