302. Work Less and Make More by Focusing on the Right Things in Your Business with Jill Wise
10/10/22 • 46 min
1 Listener
We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.
Key Takeaways- You need space to grow your business
- Hire someone else to do the busy work so you can focus on generating more money
- Be authentic online so as to attract the right clients
Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them.
In This Episode- How Jill makes money and what it looks like today compared to early in her career [4:48]
- Thinking differently about the hours you work [8:36]
- What Jill removed from her workload and how she manages her time [12:25]
- Your team needs to be thinking about their time and how they fit in your business [18:59]
- How to stop pitching yourself and have people come to you [26:13]
- You need to attract the clients you want to work with [31:56]
- Build your authority in order to charge more [34:01]
- How to improve your sales calls [37:02]
- Where to find Jill and some of her freebies on offer [42:27]
“If you can really look at what it is that you’re doing today and where you’re wasting time, I can bet that you can cut time out... That’s how I got down to taking Fridays off because I realized I don’t need to do certain things.” [10:26]
“All of my clients I would invite over to my house for a party, and we’d have a great time. Like, that’s important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they’ll like, and then you can start to strategically curate this character of you. So, it’s you, it’s authentic to you, but it’s just the parts of you that they need to see.” [33:09]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Jill Wise on Instagram | TikTok | Pinterest
Learn the 4 Steps to Profit with Jill Wise
Snag Jill's 6 Figure Schedule
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.
Key Takeaways- You need space to grow your business
- Hire someone else to do the busy work so you can focus on generating more money
- Be authentic online so as to attract the right clients
Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them.
In This Episode- How Jill makes money and what it looks like today compared to early in her career [4:48]
- Thinking differently about the hours you work [8:36]
- What Jill removed from her workload and how she manages her time [12:25]
- Your team needs to be thinking about their time and how they fit in your business [18:59]
- How to stop pitching yourself and have people come to you [26:13]
- You need to attract the clients you want to work with [31:56]
- Build your authority in order to charge more [34:01]
- How to improve your sales calls [37:02]
- Where to find Jill and some of her freebies on offer [42:27]
“If you can really look at what it is that you’re doing today and where you’re wasting time, I can bet that you can cut time out... That’s how I got down to taking Fridays off because I realized I don’t need to do certain things.” [10:26]
“All of my clients I would invite over to my house for a party, and we’d have a great time. Like, that’s important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they’ll like, and then you can start to strategically curate this character of you. So, it’s you, it’s authentic to you, but it’s just the parts of you that they need to see.” [33:09]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Jill Wise on Instagram | TikTok | Pinterest
Learn the 4 Steps to Profit with Jill Wise
Snag Jill's 6 Figure Schedule
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Previous Episode
301. How This Filmmaker Went from Charging $400 to $17000 without Ever Hitting Record with Jude Charles
Today I talked with Jude Charles on the value of road mapping, or blueprints (as we call it at Studio Sherpas) and the win-win this method is for both you and your client. Jude walks through how he went from charging $400 for one of these road mapping sessions to a massive $17,000.
We also talk about how Jude combats imposter syndrome and gives himself the confidence to charge $17K by using his previous clients' feedback.
Key Takeaways- Road mapping gives the client confidence in your work before you start
- Road mapping also helps you see if the client is a good fit for you
- Remind yourself of the value you have created for others
- Put your mind to it and you can’t be stopped
For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.
Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.
Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
In This Episode- How Jude’s high school teacher changed the course of his life [4:29]
- Jude's business model of charging to roadmap a project first [10:04]
- How Jude increased his rate from $400 to $17K [14:32]
- It’s a win-win when you charge for road mapping or blueprints [18:54]
- The Video Blueprint Method [27:32]
- Jude’s new mission at the end of the year [29:09]
- Courage in your business [34:38]
- How Jude has the confidence to charge what he does [37:08]
- You can’t be stopped [42:59]
- Where you can find Jude online [47:02]
“Your clients aren’t paying you to do video production. They’re paying you to lead them through the process.” [25:16]
“For those of you who are probably thinking, “Should I really be charging for a plan of some sort?” it's also important for you to interview the client. They may not be the right fit for your business.” [25:43]
“You can operate out of a place of fear or a place of courage. The reason I’ve gotten to $17,000 for road mapping or 6 figures for a project is constantly stepping into courage even when I don’t believe.” [36:56]
“People like to ask, “What if it fails?” What if it doesn’t? Instead of, “What’s the worst that could happen?” What’s the best that could happen? [39:59]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Jude Charles on Instagram | Facebook | Twitter
Dramatic Demonstration, by Jude Charles
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Next Episode
303. How Video Ads Can Work for Your Video Business with Kevin Anson
On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.
We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.
Key Takeaways- Get out there and learn what it takes to make video ads that WORK.
- Be persistent, clever, and targeted when searching for new clients.
- Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.
Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands.
In This Episode- [0:00] Introduction
- [3:17] Meet Kevin Anson!
- [4:55] Building amazing clientele
- [14:15] Kevin’s journey into producing video ads
- [18:07] Developing the video formula
- [18:57] Kevin's process for developing ads with a client
- [24:07] Tips for getting new clients
- [29:31] Pitching credibility for your business
- [35:19] Best practices for creating video ads
- [41:11] How to start producing successful video ads for clients
- [48:44] How to get in touch with Kevin
- [52:01] Outro
“When clients reach back out to you and say, ‘Yeah! That video got me more signups on my website’ or you know, it helped us fill the seats at an event, or whatever it is. That’s what this is all about and that’s the exciting part of it” [17:39]
“You have to think in the viewer mindset of ‘what’s in it for me’. The more success you’ll have with creating video ads like that for your potential clients.” [43:59]
“Yeah you might upset a client or two along the way but don’t let that stop you and don’t tell yourself that you’re not cut out for this because it happens to all of us.” [48:29]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Download the Video Formula Cheatsheet
7 Figure Ads - Broadcast Channel
VidTao - YouTube Ads Made Easy
Follow Kevin Anson on Instagram | Facebook | Twitter | TikTok
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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