Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
06/24/24 • 44 min
Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years.
Devin Bramhall is a content marketing legend.
After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a successful consulting biz while growing her marketing podcast, Don't Say Content.
This week, Devin joins Alex to discuss:
- How she scaled Animalz
- Her advice for startups thinking about content
- How she grew her podcast
Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years.
Devin Bramhall is a content marketing legend.
After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a successful consulting biz while growing her marketing podcast, Don't Say Content.
This week, Devin joins Alex to discuss:
- How she scaled Animalz
- Her advice for startups thinking about content
- How she grew her podcast
Previous Episode
Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury
Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS.
What does it take to build an enterprise-level customer success program?
Eloise Salisbury, Chief Customer Officer at AutogenAI, joins us this week to break down what she learned scaling Iterable's customer success program.
Eloise joined Iterable, a cross-channel marketing enablement platform, after their Series B.
In her five years with the company, she scaled their CS to an international audience, introduced an enterprise CS and implementation track, which ultimately helped the company grow to a $2 billion valuation.
In today’s episode, Alex and Eloise discuss:
- how to build mid-market and enterprise CS teams
- what makes an ideal CS/sales relationship
- how she's approaching the first 90 days at AutogenAI
- why she founded Women in Saas (and her advice for women in tech leadership)
Next Episode
Customer Success at Notion: Monica Perez on Product-Led CS
Monica Perez, Head of Customer Success at Notion, shares the four-year journey of building Notion's foundational CS team.
Customer Success at a product-led company is a completely different animal.
When Monica Perez was brought in to grow Notion's foundational customer success team, they were already at $40 million in revenue.
Today, Monica joins Alex to discuss what it was like to build a CS program on top of a strong PLG engine — including:
- how their customer onboarding is structured
- the relationship between sales and CS
- how they mature customer accounts over time
- how they measure the success of their CS programs
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