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Grow & Tell - How Yelp Built a $750m Sales Engine with Pete Hancock

How Yelp Built a $750m Sales Engine with Pete Hancock

Grow & Tell

03/04/24 • 48 min

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Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan.

During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m.

He also built a rigorous sales program that trained thousands of AEs.

In this episode, Alex and Pete discuss:

  • What sales looked like in the earliest days of Yelp
  • Yelp’s intense sales training program
  • How they built a community marketplace around the product
  • Pete’s transition to selling national accounts
  • The impact Yelp’s sales culture has had on the broader industry

03/04/24 • 48 min

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