Why Group Travel is so Much More Than Just Advocacy

Why does Group Travel matter so much?



In a world full of Zoom and digital dial-ins, what makes in-person connection so essential?

Well, in this episode of Great Events, hosts Rachel Andrews and Felicia Asiedu discuss those very questions—and usher in Global Meetings Industry Day— with Ishma Haider, VP of Group Travel at the US Travel Association.

From defining the whats and whys of the Association to the broader roles of advocacy and in-person global events, it’s the perfect conversation to kick off GMID 2024.

Here are some key takeaways:

• There are a wide variety of resources available to members of the US Travel Association. Take a closer look at all the areas this organization impacts and how it can help you in your corner of the industry.
• To breathe innovation into events, it’s important to keep a pulse on what the industry wants. Events like IPW are a great way to do just that.
• When the travel industry thrives, America thrives. In 2023, travelers in the US spent 1.3 trillion, producing an economic footprint of 2.8 trillion and supporting more than 15 million American jobs. And in the meetings and events space, 2023 travel contributed 119 billion in spending to the US economy.

Additional Resources:

• GMID Toolkit to help you engage in the day: Global Meetings Industry Day Toolkit | U.S. Travel Association (ustravel.org). Reach out to your local policymakers (and neighbors) to share about our industry - what it brings, what it means to you, and why meetings matter.