Great Events
Cvent
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Top 10 Great Events Episodes
Goodpods has curated a list of the 10 best Great Events episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Great Events for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Great Events episode by adding your comments to the episode page.
08/14/24 • 24 min
We’ve all been there: planning the perfect event, ensuring every detail aligns seamlessly, yet somehow overlooking the simple yet impactful aspect of inclusivity in our beverage selection.
This detail shouldn’t be an afterthought, rather an integral part of your event design.
In this episode, Rachel Andrews sits down with Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association (ANBA), to discuss the importance of providing non-alcoholic options at events.
Marcos shares his journey and offers practical insights for incorporating these options to create a more inclusive experience for all attendees.
And it’s not just about mocktails.
Marcos also taps into the wider cultural impact of the sober-curious movement and how event planners can cater to this growing demographic while enhancing their overall event experience.
In this episode, you’ll learn:
- The Growing Demand for Inclusivity in Event Planning: Marcos highlights how including a variety of adult non-alcoholic beverages at events can ensure that attendees who prefer not to drink alcohol feel welcomed and valued.
- Creating an Engaging Experience Beyond Alcohol: Effective event design now requires creating experiences that don't solely revolve around alcoholic beverages. This episode highlights actionable strategies such as labeling non-alcoholic options clearly, incorporating them into all stages of event planning, and even having dedicated bars for non-alcoholic drinks.
- Leveraging Non-Alcoholic Options for Better Networking Opportunities: Networking is a key objective for many events, and alcohol shouldn't be the only facilitator. Professionals appreciate having choices, leading to more genuine interactions without the pressure of alcohol.
Things to listen for:
[00:00] An introduction to the episode with guest, Marcos Salazar
[03:09] Organized events with inclusive experiences and options
[08:52] Including mocktails in menus to cater to everyone's needs
[14:04] Reframing events to welcome non-alcoholic attendees
[16:26] Event design: inclusive, non-alcoholic options, clear labeling
[19:41] Unique products available for purchase online
07/24/24 • 40 min
How would your events improve if you could multiply your time and talent?
Join us this week with Brooke Gracey, Marketing Director of Demand Generation at Cvent, and Hayley Contegiacomo, Chief Innovation Officer at Huddle Agency, as we discuss how cutting-edge AI technology is changing the game in the events industry.
From using AI to quickly analyze massive amounts of event data to the challenges of data privacy and regulatory compliance, we cover the spectrum of what's possible—and what's necessary—to harness the power of AI responsibly.
But it’s more than a discussion—we’ll dive into the latest tools like ChatGPT and Read AI, and how they can take your event planning to the next level by saving time, enhancing creativity, and providing personalized experiences.
In this episode, you’ll learn how to:
- Utilize AI for Data-Driven Decision-Making: Learn how AI validation, trending analysis tools and sentiment analysis platforms can revolutionize your approach to event planning and management.
- Navigate Data Privacy and AI Bias Cautiously: Professionals should exercise caution in selecting AI tools, ensure transparency in AI decision-making processes, and mitigate biases by using unbiased and accurate data inputs.
- Enhance Personalization and Efficiency with AI Tools: AI tools like Read AI, which handle meeting documentation, and creative AI for graphic design can save time and elevate the overall event experience. By integrating these tools, professionals can deliver more tailored and memorable events.
10/09/24 • 37 min
The countdown to understanding Gen Z in the workplace has officially begun.
And in terms of engaging this dynamic generation, the future is full of potential.
This episode discusses the intersection of marketing, meetings, and Gen Z values. Join host Rachel Andrews as she sits down with our insightful guest, Taylor Smith, a Gen Z expert at Meetings Today.
Taylor emphasizes the value of mentorship for career mapping and navigating the uncertainties after college. She discusses the need for senior leaders to welcome fresh ideas to avoid obsolescence and leverage the technological savvy of Gen Z.
By 2030, Millennials and Gen Z will dominate the workforce—are you ready?
In this episode, you’ll learn:
- Investing in tech-driven mentorship is crucial for empowering Gen Z’s. Mentorship provides clarity, purpose, and guidance through uncertain career pathways. Companies should leverage digital platforms to create mentorship programs that connect experienced leaders with emerging professionals.
- Capturing Gen Z's attention requires more than traditional event setups. There is now a need for innovative, interactive event designs. Planners should think creatively and incorporate engaging elements.
- Tailoring feedback and career progression communication is essential for keeping Gen Z engaged. Implementing ongoing feedback mechanisms instead of relying solely on annual reviews will bridge the gap between classroom theory and real-world application.
Things to listen For:
[00:00] Intro to Taylor Smith and the rise of “zillennials”
[07:49] The influence of event design on Gen Z
[18:55] Promoting inclusivity in networking for the benefit of all generations
[25:25] Understanding Gen Z’s career expectations and the challenges they face
[28:05] Mentoring Gen Z through open communication for growth and guidance
[34:52] Avoiding stereotypes to encourage cross-generational relationships
Art of Moderation
Great Events
08/29/19 • 41 min
10/23/24 • 25 min
Like many of us, at the beginning of Rachel Andrews’s career, she lived by the mantra “fake it till you make it.”
She learned on the job and often felt unprepared. But embracing the challenges, trusting her instincts, and staying adaptable brought all her hard work to fruition when her first event took place.
That’s why we’re flipping the script and interviewing her today—she has so many great lessons to share about growing your career in events, including the first ‘aha’ moment that changed the trajectory of her journey.
From navigating the hustle of NYC to making her mark in the events world, Rachel shares three key lessons she learned along the way and how we can apply those to our own career paths.
You won’t want to miss it!
In this episode, you’ll learn:
- Mindset Matters in Event Planning: Believing in your abilities can directly impact your success. A positive mindset helps professionals tackle challenges and boost confidence.
- Leadership and Team Building: Rachel’s leadership approach focuses on understanding team members' strengths and providing personalized support. These strategies can help event professionals build strong, effective teams.
- Stay Engaged and Keep Learning: It’s important to continually learn and stay active in industry events. Engaging with peers and staying updated on trends helps professionals stay innovative and ahead of the curve.
Things to Listen For:
(00:00) Meet Rachel Andrews
(03:02) How Rachel discovered a passion for events during college
(07:09) Overcoming challenges while starting a career in New York
(09:25) Persistence and the power of mindset in navigating obstacles
(11:00) Rachel’s leadership lessons and advocating for mentorship
(14:25) Managing diverse career paths in the event industry
(17:09) How Rachel stays ahead in a constantly evolving events industry
(19:34) Rachel’s habits that boost positivity and well-being
(21:46) What excites Rachel about the future, both personally and professionally
07/10/24 • 28 min
Content doesn't have to go to waste.
Rather, its shelf life and value can increase over time.
In this episode replay of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.
They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media.
They also tap into the significance of audience feedback and use real-time insights from events to guide your content strategy. They leverage tools like AI for efficient content repurposing and share insights into measuring the success of your repurposed content across different platforms.
In this episode, you’ll learn:
- How to utilize your event content to the fullest potential by using real-time audience insights and feedback to create meaningful content
- How to leverage a variety of content formats and channels to extend the lifespan and reach of your event content
- How to stay agile in measuring and adapting your content's impact across different channels
08/28/24 • 27 min
The importance of safety, diversity, and inclusion in events is undeniable.
And in this episode, we’re discussing what creates safe and inclusive environments for all attendees.
In this episode, Felicia Asiedu sits down with Raf de Kimpe, CEO of Fintech Week London, and Venus Piñeyro, CEO of the Inclusion Plus Institute, to see how data can do more than just measure outcomes—it can shape them.
Raf and Venus share their firsthand experiences and provide tips on how to create and enforce a clear code of conduct—one that sets the tone from the get-go and reminds everyone about the importance of respectful behavior.
Beyond safety measures, this episode touches on the significance of promoting diverse representation, not just in the audience but throughout your team and among your speakers. Raf emphasizes the untapped potential of diversity, urging organizers to create environments where everyone feels valued and included.
Raf and Venus's insights reveal how fostering such environments can lead to higher engagement, deeper connections, and, ultimately, more successful events.
In this episode, you’ll learn:
- How diversity enhances event planning. By focusing on diversity, you unlock untapped potential, creating a richer and more engaging experience for all attendees.
- Why creating a safe environment is crucial for engagement and learning. When attendees feel safe, they are more likely to engage and learn. For event organizers, setting up these safeguards is both a moral duty and a practical strategy to enhance participation and satisfaction.
- How proactive measures lead to long-term positive outcomes. You create an atmosphere of mutual respect by openly declaring your commitment to safety and educating attendees and staff. This approach not only shields your event from potential issues but also positions your brand as a forward-looking leader in event safety and inclusivity.
Things to listen for:
(00:00) An introduction to the episode with guests Raf de Kimpe and Venus Piñeyro
(04:25) Creating safe space through clear conduct and reporting mechanisms
(08:57) How an inclusive code of conduct fosters safer environments
(10:47) Generational attitudes changing and expectations for inclusivity increasing
(16:24) How to respond appropriately to reports of harassment or discomfort
(19:58) Why different generations have varied responses to safety
(24:28) How diversity is valuable for successful event planning
(25:34) Authenticity and passion make tasks easier
10/16/24 • 23 min
Imposter syndrome + career growth = a challenging combo. Ever felt it?
You're not alone.
In our latest podcast episode of Great Events, we dive deep into the twists and turns of career journeys—especially the moments when fear meets opportunity.
We flip the script as Michelle Jones, a Career Confidence and Performance Coach, takes the mic to interview host Felicia Asiedu.
Felicia shares her inspiring journey, from overcoming public speaking fears to thriving in the world of events and marketing. She also discusses how her diverse experiences shaped her caree, and she shares the importance of finding fulfillment in both her professional and personal life.
In this episode, you’ll learn:
- How to embrace discomfort for growth: Felicia emphasizes the power of stepping out of your comfort zone, sharing how she faced her fears with public speaking and launching a business.
- The impact of a supportive network: Felicia highlights the crucial role her colleagues and friends played in her journey. She shares how surrounding yourself with ambitious and supportive individuals can provide guidance and open doors for new opportunities.
- How to find personal fulfillment: Felicia discusses the importance of engaging in activities that bring joy beyond work. Nurturing personal passions can enhance overall well-being and professional performance, reminding professionals to invest in themselves for long-term success and happiness.
- The power of resilience in overcoming setbacks: Felicia shares her experiences with setbacks and how viewing challenges as learning opportunities has been key to her growth.
Things to Listen For:
(00:00) Introduction and Felicia’s guest appearance on the podcast
(03:50) Felicia’s career beginnings in music production
(05:35) The importance of trusting your gut when starting your career
(07:09) How Felicia relied on supportive and inspiring individuals for guidance
(13:15) Exploring ways to uplift teams while navigating uncertainty
(16:20) Felicia’s advice for early career professionals on having time to explore roles
(17:49) How Felicia promotes self-confidence
(18:48) Felicia encourages candidates to inquire about company culture and policies that matter to them
Career Stories: Alyssa Peltier on Blending Creativity, Curiosity and Customer Focus in Events
Great Events
10/02/24 • 28 min
Curious to hear how an event marketing pro built her career from the ground up?
This week on #GreatEvents, the tables turn as host Alyssa Peltier takes the guest seat as she is interviewed by Industry Marketing Manager of Cvent, Carisa Bartelt. Alyssa shares her unique career path, from starting as a graphic designer to becoming involved in event marketing at Cvent. She opens up about transitioning industries, her approach to fostering happy customers, and how staying curious has fueled her success.
In this episode, you’ll learn:
- How to navigate career pivots: Alyssa’s transition from graphic design to event marketing shows how you can evolve your career by staying curious and embracing new challenges.
- Building stronger customer connections: Alyssa explains how creating happy customers is the key to career growth. She shares her approach to enhancing customer satisfaction and engagement at every stage of the event journey.
- The importance of asking "what" and "why": Alyssa emphasizes the value of consistently questioning the purpose and goals of each project or event to create meaningful impact and justify investments.
- How mentorship fuels career growth: Alyssa highlights the power of mentor-mentee relationships, explaining how supporting others and learning from mentors has shaped her career and personal development.
Things to Listen For:
(00:00) Introduction and Alyssa’s guest appearance on the podcast
(01:10) Alyssa’s career beginnings in graphic design
(03:25) How Alyssa transitioned from customer marketing to event marketing
(05:50) The challenge of leading Cvent CONNECT and growing the event
(08:15) Navigating Cvent’s pivot to virtual events during the pandemic
(10:30) Alyssa’s role in organizing Cvent’s marketing ecosystem and driving results
(13:45) Insights on program architecture and how to maximize event impact
(16:00) Alyssa’s shift to enterprise sales and the focus on customer satisfaction
(18:35) The power of mentorship and how it shaped Alyssa’s career
(21:15) Future career goals
11/13/24 • 18 min
Ready to elevate your event marketing game?
Alyssa Peltier’s got you.
In this week’s episode, Alyssa takes the mic and answers listeners' burning questions. Drawing from her experience at Cvent, she discusses strategies for cutting through digital noise, aligning event and digital marketing efforts, and capturing the attention of busy decision-makers.
From crafting VIP experiences that resonate with C-suite executives to using data-driven insights, Alyssa breaks down the metrics that matter and how to apply them to enhance future events. She provides a fresh look at making every event a high-impact, brand-building experience.
In this minisode, you’ll learn:
- How to align event strategy with audience needs: Every event should be designed with a clear purpose and a tailored audience approach. Alyssa explains that by working closely with digital marketing teams and using a cohesive omnichannel strategy, you can ensure your events cut through the noise and reach the right people, maximizing impact and engagement.
- How to make data-driven decisions for event success: Tracking key metrics like attendance, session engagement, and audience participation helps build a data foundation for continuous improvement. For Alyssa, these insights allow you to optimize future events, proving value to stakeholders and driving measurable business outcomes.
- How to create memorable experiences for VIPs: When targeting executives or VIPs, a unique and thoughtful approach can make all the difference. Alyssa shares that tailoring event elements to their needs elevates their experience and builds stronger connections with your brand.
Things to listen for:
(00:00) Introduction to the minisode and Alyssa’s background in event marketing
(01:50) Strategies to make events stand out and attract the right audience
(03:46) Leveraging email and social media creatively for audience engagement
(05:12) Tips for designing VIP experiences that appeal to C-suite executives
(07:12) Using gifts and experiential elements to capture the executive interest
(09:08) Differentiating event strategies for trade shows, conferences, and product launches
(10:54) Creating a cohesive brand experience from start to finish
(12:49) The importance of diverse speaker lineups and aligning event themes with brand values
(14:23) Key metrics to track for optimizing event success and proving ROI
(16:03) Building a data foundation to support yearly event improvements
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FAQ
How many episodes does Great Events have?
Great Events currently has 208 episodes available.
What topics does Great Events cover?
The podcast is about Social, Free, Best, Corporate, Top, Marketing, Media, Martech, Podcast, Podcasts, Technology, Digital, Business, Planning and B2B.
What is the most popular episode on Great Events?
The episode title 'Inside Cvent CONNECT: Top Tips & Challenges for Hosting Event Industry Conferences' is the most popular.
What is the average episode length on Great Events?
The average episode length on Great Events is 26 minutes.
How often are episodes of Great Events released?
Episodes of Great Events are typically released every 7 days.
When was the first episode of Great Events?
The first episode of Great Events was released on May 12, 2019.
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