How To Repurpose Your Event Content Like a Pro

04/17/24 • 28 min

Content doesn't have to go to waste.

Rather, its shelf life and value can increase over time.

In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.

They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media.

They also tap into the significance of audience feedback and use real-time insights from events to guide your content strategy. They leverage tools like AI for efficient content repurposing and share insights into measuring the success of your repurposed content across different platforms.

In this episode, you’ll learn:

How to utilize your event content to the fullest potential by using real-time audience insights and feedback to create meaningful content
How to leverage a variety of content formats and channels to extend the lifespan and reach of your event content
How to stay agile in measuring and adapting your content's impact across different channels

Content doesn't have to go to waste.

Rather, its shelf life and value can increase over time.

In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.

In this episode, you’ll learn:

How to utilize your event content to the fullest potential by using real-time audience insights and feedback to create meaningful content
How to leverage a variety of content formats and channels to extend the lifespan and reach of your event content
How to stay agile in measuring and adapting your content's impact across different channels

Previous Episode

Why Group Travel is so Much More Than Just Advocacy

Why does Group Travel matter so much?

In a world full of Zoom and digital dial-ins, what makes in-person connection so essential?

Well, in this episode of Great Events, hosts Rachel Andrews and Felicia Asiedu discuss those very questions—and usher in Global Meetings Industry Day— with Ishma Haider, VP of Group Travel at the US Travel Association.

From defining the whats and whys of the Association to the broader roles of advocacy and in-person global events, it’s the perfect conversation to kick off GMID 2024.

Here are some key takeaways:

There are a wide variety of resources available to members of the US Travel Association. Take a closer look at all the areas this organization impacts and how it can help you in your corner of the industry.
To breathe innovation into events, it’s important to keep a pulse on what the industry wants. Events like IPW are a great way to do just that.
When the travel industry thrives, America thrives. In 2023, travelers in the US spent 1.3 trillion, producing an economic footprint of 2.8 trillion and supporting more than 15 million American jobs. And in the meetings and events space, 2023 travel contributed 119 billion in spending to the US economy.

Additional Resources:

GMID Toolkit to help you engage in the day: Global Meetings Industry Day Toolkit | U.S. Travel Association (ustravel.org). Reach out to your local policymakers (and neighbors) to share about our industry - what it brings, what it means to you, and why meetings matter.

Next Episode

Stepping Up Sustainability: Tactics for a Greener Event Landscape

Have you made a habit of prioritizing sustainability?

In the events industry, it’s much-discussed, but action is key. As Great Events host Alyssa Peltier says, “When it comes to sustainability, a zero excuses policy is the best policy.”

In this episode, Alyssa joins fellow hosts Rachel Andrews and Felicia Asiedu to discuss insights shared by Cassidy Knowles, Group Managing Director of Chorus Creative Group.

From Chorus's spectacular sustainability efforts to the small steps each individual can take, this conversation is packed with actionable advice.

Here are a few takeaways:

Ask: How can we reduce first? It’s about the best money-saving strategy for the organization's people and the planet.
Start small: With large organizations, one policy change that can be rolled out across that sea of events is significant. Begin to institutionalize things, and that institutionalization becomes a cultural shift.
There’s always more to learn, and—to that end—Cassidy suggests visiting the B Corp website and filling out an initial survey.