From Event Professional to CMO: PCMA’s Traci DePuy’s Career Journey

03/27/24 • 34 min

It's not just about logistics—it’s about crafting event narratives that truly resonate with your audience.

This is a philosophy that @Traci DePuy, CMO of PCMA, encourages us to follow.

In this episode of Great Events, @Rachel Andrews and Traci explore crafting impactful experiences and professional growth within the events industry.

Traci reveals the multifaceted nature of event success, weaving together strategic alignment, technological innovation, and personal development.

She discusses the critical elements that contribute to the success of impactful events. Using examples like EdgeIcon in Detroit and the SEMA summit in Seattle, she illustrates how aligning objectives, branding, and location can reshape expectations and drive success.

You won’t want to miss it.

Here are a few takeaways:

By embracing AI tools like Spark, you can make your event planning easier and more impactful
Boost attendee engagement and create memorable experiences by aligning your event objectives, branding, and location
To build a strong support network within the events industry for mentorship, identify key stakeholders, and research existing networks

It's not just about logistics—it’s about crafting event narratives that truly resonate with your audience.

This is a philosophy that @Traci DePuy, CMO of PCMA, encourages us to follow.

In this episode of Great Events, @Rachel Andrews and Traci explore crafting impactful experiences and professional growth within the events industry.

Traci reveals the multifaceted nature of event success, weaving together strategic alignment, technological innovation, and personal development.

You won’t want to miss it.

Here are a few takeaways:

By embracing AI tools like Spark, you can make your event planning easier and more impactful
Boost attendee engagement and create memorable experiences by aligning your event objectives, branding, and location
To build a strong support network within the events industry for mentorship, identify key stakeholders, and research existing networks

Previous Episode

How Allyship is Elevating Women in the Events Industry with Cat Kevern

A rising tide lifts all boats.

That’s the perspective Cat Kevern, Director of Electric Cat Productions and Chair of NOWIE (The Network of Women in Events), brings to promoting women in the events industry.

Rather than shaming or alienating others, Cat invites everyone to elevate women and strongly believes in the power of allyship.

In this episode, Cat discusses how NOWIE is fostering a supportive community for women and setting industry standards. Cat also shares her journey from starting out as a freelancer to establishing her own business, offering valuable insights into navigating the events industry as a newcomer.

Press play to learn how to build a successful career in events and champion the advancement of women in the industry, no matter who you are.

Here are a few takeaways:

To build a successful career in events, leverage your transferable skills, take initiative to learn what you need to know, and gain experience in a variety of settings
Reduce the barrier to entry to create an inclusive and empowering environment
Lean into allyship to promote equity and representation

Next Episode

Growing and Scaling Your Sales Kickoff Strategy with Morningstar

What are you doing to improve the effectiveness of your SKO event planning?

In this episode of Great Events, join host Alyssa Peltier as she dives into a discussion with Caroline DeCamp and Becca Martinson from Morningstar. They share their insights and experiences in planning and executing Sales Kickoffs (SKOs) and other large-scale events.

The conversation covers various aspects of SKO planning, including challenges related to attendance, scaling content regionally, engaging stakeholders, measuring event success, and planning for the future.

Whether you aim to make your events more inclusive, leverage AI for content creation, or effectively measure their impact, this conversation offers the guidance you need.

Here are a few takeaways:

Implement strategies to accommodate demand to manage scope creep in event attendance effectively. It is essential to maintain exclusivity and relevance throughout the process.
To enhance inclusivity in event experiences, implement closed captions and quiet areas for attendees
To streamline event planning processes, improve efficiency, and facilitate data-driven decision-making, implement AI