Minisode: Alyssa Peltier on Cutting Through Digital Noise with Event Marketing
11/13/24 • 18 min
Ready to elevate your event marketing game?
Alyssa Peltier’s got you.
In this week’s episode, Alyssa takes the mic and answers listeners' burning questions. Drawing from her experience at Cvent, she discusses strategies for cutting through digital noise, aligning event and digital marketing efforts, and capturing the attention of busy decision-makers.
From crafting VIP experiences that resonate with C-suite executives to using data-driven insights, Alyssa breaks down the metrics that matter and how to apply them to enhance future events. She provides a fresh look at making every event a high-impact, brand-building experience.
In this minisode, you’ll learn:
- How to align event strategy with audience needs: Every event should be designed with a clear purpose and a tailored audience approach. Alyssa explains that by working closely with digital marketing teams and using a cohesive omnichannel strategy, you can ensure your events cut through the noise and reach the right people, maximizing impact and engagement.
- How to make data-driven decisions for event success: Tracking key metrics like attendance, session engagement, and audience participation helps build a data foundation for continuous improvement. For Alyssa, these insights allow you to optimize future events, proving value to stakeholders and driving measurable business outcomes.
- How to create memorable experiences for VIPs: When targeting executives or VIPs, a unique and thoughtful approach can make all the difference. Alyssa shares that tailoring event elements to their needs elevates their experience and builds stronger connections with your brand.
Things to listen for:
(00:00) Introduction to the minisode and Alyssa’s background in event marketing
(01:50) Strategies to make events stand out and attract the right audience
(03:46) Leveraging email and social media creatively for audience engagement
(05:12) Tips for designing VIP experiences that appeal to C-suite executives
(07:12) Using gifts and experiential elements to capture the executive interest
(09:08) Differentiating event strategies for trade shows, conferences, and product launches
(10:54) Creating a cohesive brand experience from start to finish
(12:49) The importance of diverse speaker lineups and aligning event themes with brand values
(14:23) Key metrics to track for optimizing event success and proving ROI
(16:03) Building a data foundation to support yearly event improvements
Ready to elevate your event marketing game?
Alyssa Peltier’s got you.
In this week’s episode, Alyssa takes the mic and answers listeners' burning questions. Drawing from her experience at Cvent, she discusses strategies for cutting through digital noise, aligning event and digital marketing efforts, and capturing the attention of busy decision-makers.
From crafting VIP experiences that resonate with C-suite executives to using data-driven insights, Alyssa breaks down the metrics that matter and how to apply them to enhance future events. She provides a fresh look at making every event a high-impact, brand-building experience.
In this minisode, you’ll learn:
- How to align event strategy with audience needs: Every event should be designed with a clear purpose and a tailored audience approach. Alyssa explains that by working closely with digital marketing teams and using a cohesive omnichannel strategy, you can ensure your events cut through the noise and reach the right people, maximizing impact and engagement.
- How to make data-driven decisions for event success: Tracking key metrics like attendance, session engagement, and audience participation helps build a data foundation for continuous improvement. For Alyssa, these insights allow you to optimize future events, proving value to stakeholders and driving measurable business outcomes.
- How to create memorable experiences for VIPs: When targeting executives or VIPs, a unique and thoughtful approach can make all the difference. Alyssa shares that tailoring event elements to their needs elevates their experience and builds stronger connections with your brand.
Things to listen for:
(00:00) Introduction to the minisode and Alyssa’s background in event marketing
(01:50) Strategies to make events stand out and attract the right audience
(03:46) Leveraging email and social media creatively for audience engagement
(05:12) Tips for designing VIP experiences that appeal to C-suite executives
(07:12) Using gifts and experiential elements to capture the executive interest
(09:08) Differentiating event strategies for trade shows, conferences, and product launches
(10:54) Creating a cohesive brand experience from start to finish
(12:49) The importance of diverse speaker lineups and aligning event themes with brand values
(14:23) Key metrics to track for optimizing event success and proving ROI
(16:03) Building a data foundation to support yearly event improvements
Previous Episode
Cvent x Splash: Raising the Bar for Event-Led Growth
The future of event marketing just took a giant leap forward.
With Cvent’s acquisition of Splash, the possibilities for event-led growth and data-driven impact are more exciting than ever. Join hosts Rachel Andrews and Alyssa Peltier as they welcome Splash CMO Kate Hammitt, a former “Cventer” herself, for a full-circle conversation about the new acquisition.
Kate shares her insights on how Cvent and Splash can simplify event operations, amplify brand impact, and put real ROI behind every event. From strategy to seamless execution, this episode breaks down what this significant acquisition means for event marketers.
In this episode, you’ll learn:
- The impact of event-led growth: Leveraging events as a primary marketing channel can propel your brand’s growth significantly. Cvent and Splash are pioneering event-led growth, transforming events from one-time engagements into powerful, data-driven tools for revenue and customer connection.
- Streamlining event management with simplified processes: Simplification is key when managing multiple events efficiently. Kate describes how Splash focuses on streamlining the process, from integrating with existing marketing operations to maintaining brand consistency across all event touchpoints. This approach not only saves time but also ensures scalable, repeatable success.
- Proving ROI with strategic data capture: Capturing actionable data at every stage of the event journey is essential. Kate explains why this data is crucial for proving the success of your events, building internal buy-in, and positioning events as a core growth strategy.
Things to listen for:
(00:00) Intro to Kate Hammitt, CMO of Splash, and the Cvent-Splash acquisition
(01:22) Kate’s full-circle journey from Cvent to Splash and back
(05:13) Transitioning from event logistics to strategic marketing
(09:47) The power of event-led growth and proving its ROI
(11:58) Simplifying event execution with Splash’s four pillars
(16:39) Building an event-led growth program that resonates with leadership
(19:44) Why the Cvent-Splash acquisition elevates event marketing
Next Episode
REPLAY: How Corporate Gifts Can Strengthen Relationships with Tom Romine
Corporate gifting has evolved from simple tokens of appreciation to a powerful way of building lasting relationships and enhancing the attendee experience.
In this replay episode, Alyssa Peltier sits down with Tom Romine, Founder and President of Cultivate, to explore how thoughtful and personalized gifts can leave a lasting impression at your events.
They dive into the power of offering choice in gifts, the growing trend of personalization, and how small touches can create big moments of connection. Tom also explains how to balance meaningful gifts with sustainability, ensuring the chosen items are appreciated and used long after the event.
Tom’s insights reveal how thoughtful gifts, combined with personalization and sustainability, can turn a simple gesture into a memorable moment that strengthens your event’s impact.
In this episode, you’ll learn:
- How gifting with choice can create a lasting impact: Allowing attendees to select their own gifts adds a personal touch that strengthens their connection to your event. When people choose something they genuinely want or need, it leaves a more meaningful and memorable impression.
- How personalization is the next evolution in event gifting: It’s not just about offering choices—adding personalized touches like custom initials or designs makes gifts even more special. Personalization helps attendees feel appreciated on a deeper level, enhancing their overall experience.
- How sustainability can drive thoughtful gifting: Gifting isn't just about eco-friendly materials; it’s about providing high-quality, practical items that won’t be discarded. By focusing on gifts attendees will use and cherish long after the event, you reduce waste while reinforcing your brand’s value.
Things to listen for:
(00:00) An introduction to the episode with guest Tom Romine
(01:54) Tom’s background and Cultivate’s mission in corporate gifting
(03:03) Navigating the pandemic and the shift to online gifting
(04:51) Gifting trends for 2024 and 2025
(06:34) The power of choice and personalization in corporate gifting
(10:00) Practical examples of personalization at events
(12:48) The role of utility and longevity in corporate gifting
(16:29) Sustainability in gifting and reducing waste
(19:59) Looking forward: New gifting ideas for 2025
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