Turning Testimonials into Engaging Content for More Sales
05/21/24 • 12 min
If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t made any yet.
In this episode we’ll be covering:
- What you need to know about the algorithm
- Repurposing content and keeping it simple
- Proof this actually works, I’m doing the research for you right here
- The one video type I post that always leads to sales
- Solutions for anyone who doesn’t want to talk to the camera
- Creating content around your clients that gets sales
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t made any yet.
In this episode we’ll be covering:
- What you need to know about the algorithm
- Repurposing content and keeping it simple
- Proof this actually works, I’m doing the research for you right here
- The one video type I post that always leads to sales
- Solutions for anyone who doesn’t want to talk to the camera
- Creating content around your clients that gets sales
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Previous Episode
Flipping the Script on Educational Content
I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.
In this episode we’ll be covering:
- Creating the simplest Reels ever
- How service providers can create shareable content
- Reminders we really need to hear in your content, even if you think we already know it
- You can make sales without going viral
- Three things to keep in mind when you’re creating your next Reel
Links + Resources:
Did you miss the episode I recorded in Savannah at the Annual Social Squad Society Retreat? Head to Episode 008: Creating Content That Starts a Conversation to listen, there’s a surprise guest at the end!
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Next Episode
Breaking the Rules of Instagram Marketing
How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to...I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about what works for you and your goals.
In this episode we’ll be covering:
- Doing your homework as a business owner
- Not all market research has to be boring, you can make it fun!
- Marketing expert red flags
- The only rules you need to worry about on Instagram
- Do data backed opinions and observations make it a rule?
- How to know when you should throw out the “rules”
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Good Content with Shannon McKinstrie - Turning Testimonials into Engaging Content for More Sales
Transcript
I am your host, Shannon McKinstrie. Welcome to Good Content, the podcast where I remove the never ending content creation guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good content.
All right, who's ready to talk about good content that sells like crazy, huh? Now, again, this type of content isn't necessarily going to go viral. Not every post nee
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