Good Content with Shannon McKinstrie
Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way...with good content.
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Top 10 Good Content with Shannon McKinstrie Episodes
Goodpods has curated a list of the 10 best Good Content with Shannon McKinstrie episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Good Content with Shannon McKinstrie for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Good Content with Shannon McKinstrie episode by adding your comments to the episode page.
Welcome to Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie
03/18/24 • 1 min
Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content.
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Connect with me over on Instagram!
Your Simple B-Roll Can Become Easy Reels That Actually Convert
Good Content with Shannon McKinstrie
12/31/24 • 12 min
I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.
In this episode we’ll be covering:
- Skipping the fancy edits to embrace a minimal set up to document daily activities.
- Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”
- Repurposing your reels and carousels without hitting copy and paste.
- Creating habits and routines that make it easy for you to capture relatable content throughout the day.
- Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.
Links to reels in this episode:
- Reel #1: Toddler Snack
- Reel #2: Productivity Coach Habit Stacking
- Reel #3: Podcaster with Headphones
- Reel #4: Workout, Being Uncomfortable
- Reel #5: Hotel Content
- Reel #6: Logo's I redesigned
- Reel #7: How Your Dinner Should Feel
Other episodes you might have missed:
- Episode 017: Turn a Simple Idea into a Reel People Will Love
- Episode 037: Personalization is the Key to Your 2025 Content Strategy
- Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
- Episode 040: Build More Connections with Everyday Moments
- Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
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Build More Connections with Everyday Moments
Good Content with Shannon McKinstrie
12/17/24 • 12 min
I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.
In this episode we’ll be covering:
- The types of stories I shared in the early days of my business and examples of what I am sharing now.
- The anatomy of an Instagram account and how it represents your signage and storefront.
- How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.
- It’s normal for viewers to fall off after the first three stories, so front load those first stories!
- You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!
- I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.
- Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store.
- Should you be sharing your reels to your stories?!?
- Remember, people LOVE to follow PEOPLE and want to see your experiences!
Other episodes you might have missed:
- Episode 002: Uncomplicating Social Media through Simple Content
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 012: Ditching the Toxic Advice on Instagram
- Episode 022: Boost Your Instagram Engagement With These Simple Strategies
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Love this conversation? Tap the follow button so you never miss an episode.
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Why Creating Specific Content Leads to Higher Engagement
Good Content with Shannon McKinstrie
06/18/24 • 9 min
In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, specific, and engaging content is always your best bet for success. This ten minute episode is full of actionable tips to help you create genuinely good content that will actually resonate with your audience.
In this episode we’ll be covering:
- The misleading and unethical advice on Instagram on right now
- Creating ethical hooks vs unethical hooks in your content
- Real examples of using specificity that are actually working
- One simple thing I do to understand why a video is so successful
- How using specificity in your content creates a connection point
Love this conversation? Tap the follow button so you never miss an episode.
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What You Really Need to Know About Writing Instagram Captions
Good Content with Shannon McKinstrie
06/11/24 • 13 min
If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.
In this episode we’ll be covering:
- The Instagram Creators account and "engagement bait"
- The essentials of writing an Instagram caption
- Captions vs on screen text
- Different types of hooks and when to use them
- Writing readable content that even skimmers won’t want to miss
- Keeping your caption simple to maximize engagement
- Important questions to ask yourself when writing a caption
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Ditching the Toxic Advice on Instagram
Good Content with Shannon McKinstrie
06/04/24 • 13 min
If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing the no-fluff advice you need to hear. I’ll talk about how instrumental Instagram stories have been to my business, how I use the “story test” and why you don’t need to post every single day. Remember, good content is good content, so let’s ditch the toxic advice and have fun on Instagram again!
In this episode we’ll be covering:
- Impactful ways to use stories for connection and content that resonates
- Encouragement to take days off from posting, without fear of penalties
- Practical tips to make social media less draining and more fun
- Common myths around content creation and posting on Instagram
- Avoiding toxic advice and following credible sources
- Joining the conversation for genuine connections and community-building
- Making sure social media is actually a fun experience
Missed a few episodes? Head back to the beginning to binge all the short, ten minute episodes while you're folding laundry, in the car, or by the pool - you'll be caught up in no time!
Links + Resources:
Love this conversation? Tap the follow button so you never miss an episode.
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Breaking the Rules of Instagram Marketing
Good Content with Shannon McKinstrie
05/28/24 • 11 min
How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to...I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about what works for you and your goals.
In this episode we’ll be covering:
- Doing your homework as a business owner
- Not all market research has to be boring, you can make it fun!
- Marketing expert red flags
- The only rules you need to worry about on Instagram
- Do data backed opinions and observations make it a rule?
- How to know when you should throw out the “rules”
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Turning Testimonials into Engaging Content for More Sales
Good Content with Shannon McKinstrie
05/21/24 • 12 min
If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t made any yet.
In this episode we’ll be covering:
- What you need to know about the algorithm
- Repurposing content and keeping it simple
- Proof this actually works, I’m doing the research for you right here
- The one video type I post that always leads to sales
- Solutions for anyone who doesn’t want to talk to the camera
- Creating content around your clients that gets sales
Love this conversation? Tap the follow button so you never miss an episode.
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Flipping the Script on Educational Content
Good Content with Shannon McKinstrie
05/14/24 • 13 min
I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.
In this episode we’ll be covering:
- Creating the simplest Reels ever
- How service providers can create shareable content
- Reminders we really need to hear in your content, even if you think we already know it
- You can make sales without going viral
- Three things to keep in mind when you’re creating your next Reel
Links + Resources:
Did you miss the episode I recorded in Savannah at the Annual Social Squad Society Retreat? Head to Episode 008: Creating Content That Starts a Conversation to listen, there’s a surprise guest at the end!
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Navigating Content Creation When Everything Feels Overwhelming
Good Content with Shannon McKinstrie
10/15/24 • 11 min
This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
- Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.
- Applying specificity to go beyond the surface level struggles that your audience is experiencing.
- Why does your audience desire this outcome? What is the reasoning behind it?
- Keeping your content relevant and using words that people can attach to.
- Realizing it’s ok to take a pause with your content, do what’s right for you.
- Analyzing why these types of reels catch people's attention so fast.
- Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
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FAQ
How many episodes does Good Content with Shannon McKinstrie have?
Good Content with Shannon McKinstrie currently has 44 episodes available.
What topics does Good Content with Shannon McKinstrie cover?
The podcast is about Instagram, Marketing, Content Marketing, Entrepreneurship, Social Media Marketing, Podcasts, Small Business, Entrepreneurs and Business.
What is the most popular episode on Good Content with Shannon McKinstrie?
The episode title 'What You Really Need to Know About Writing Instagram Captions' is the most popular.
What is the average episode length on Good Content with Shannon McKinstrie?
The average episode length on Good Content with Shannon McKinstrie is 11 minutes.
How often are episodes of Good Content with Shannon McKinstrie released?
Episodes of Good Content with Shannon McKinstrie are typically released every 7 days.
When was the first episode of Good Content with Shannon McKinstrie?
The first episode of Good Content with Shannon McKinstrie was released on Mar 18, 2024.
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