Good Content with Shannon McKinstrie
Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way...with good content.
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Top 10 Good Content with Shannon McKinstrie Episodes
Goodpods has curated a list of the 10 best Good Content with Shannon McKinstrie episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Good Content with Shannon McKinstrie for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Good Content with Shannon McKinstrie episode by adding your comments to the episode page.
Let Your True Personality Shine
Good Content with Shannon McKinstrie
09/17/24 • 12 min
This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content.
In this episode we’ll be covering:
- Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.
- Being true to yourself matters in your content and your followers can tell when it isn’t authentic.
- Building a connection with your audience so that followers feel like they know you.
- Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.
- Leveraging personal interests like oat milk and reality tv to create that connection with followers.
- The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.
Links + Resources
Reel #1
Join us in Indy for the Day One Conference!
Other episodes you might have missed:
Episode 006 : Selling a Lifestyle, Not Just a Product
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
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Welcome to Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie
03/18/24 • 1 min
Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content.
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Attract New Followers with Talk to Camera Reels
Good Content with Shannon McKinstrie
10/08/24 • 11 min
Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera.
In this episode we’ll be covering:
- The advice I give to my clients for getting comfortable on camera.
- Incorporating B roll and capturing authentic behind the scenes moments.
- Formatting tips for hooks, text layouts and more when creating your own videos.
- Building instant trust with your audience and inviting them into your world.
- A great way to create a “talk to camera reel” without actually talking to the camera.
- Trading fancy transitions for talk to camera reels that feel like Instagram Stories.
Links to Reels in this episode:
Reel 3: Where to Place Your Hooks - Example
Hooks to start your talk to camera videos
Other episodes you might have missed:
Episode 002: Uncomplicating Social Media through Simple Content
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 026: Start a Signature Series That People Keep Coming Back For
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Let’s Make Content Creation the Easiest Thing on Your To Do List
Good Content with Shannon McKinstrie
12/24/24 • 12 min
It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever.
In this episode we’ll be covering:
- Hiring local business owners to help create your social media content.
- Prioritizing your content with simple systems and habits.
- How I leverage AI to turn my existing content into even more content.
- Creating impactful content that actually resonates with your audience.
- Capturing everyday moments for B Roll without consuming every moment of your day.
- Simplified editing techniques for your videos, to make it quick and easy.
- Remember we aren’t creating “perfect” content!
Links to reels in this episode:
Other episodes you might have missed:
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 017: Turn a Simple Idea into a Reel People Will Love
- Episode 024: Is Storytelling the Missing Piece in Your Content?
- Episode 030: Attract New Followers with Talk to Camera Reels
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
- Episode 040: Build More Connections with Everyday Moments
Love this conversation? Tap the follow button so you never miss an episode.
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Turn Your Content into Swipe-Worthy Carousel Posts
Good Content with Shannon McKinstrie
10/29/24 • 15 min
Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!
In this episode we’ll be covering:
- Why carousel posts are so successful right now and what makes them swipeable.
- Start creating carousel posts right inside the Instagram app.
- How to flip your captions and reels into engaging carousels that also increase watch time.
- Using storytelling to create carousels that spark curiosity.
- The easy formulas I use to create my own carousel posts - with tons of examples!
- Creating carousels that entice and make sales with juicy hooks.
Links to carousels in this episode:
- The Story of the Beach House
- Easy Formula for Picking Your Content Pillars: Based on the 4H’s
- Meet Your Content Pillars Based on the 4H’s
- First 3 Stories to Share Everyday
- A Week of Reels Hooks Perfect for Every Niche
- The “Secret” to Using the Alogrithm to Blow Up Your Content
- How I Craft My Carousels
Other episodes you may have missed:
- Episode 013: What You Really Need to Know About Writing Instagram Captions
- Episode 024: Is Storytelling the Missing Piece in Your Content?
- Episode 025: Why You Want to Use the New Instagram Features
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
We’re Getting Back to Basics and Loving Our Content
Good Content with Shannon McKinstrie
01/07/25 • 14 min
We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!
In this episode we’ll be covering:
- How the social media landscape has changed since 2020 and even during 2024
- We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
- The return to fundamental marketing principles like transparency, integrity, and honesty.
- Applying the 4 H Method to your content strategy this year.
- Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
- A peek at the big plans coming in 2025!
Links from this episode:
Episodes you might have missed:
- Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
- Episode 040: Build More Connections with Everyday Moments
- Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
- Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Build More Connections with Everyday Moments
Good Content with Shannon McKinstrie
12/17/24 • 12 min
I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.
In this episode we’ll be covering:
- The types of stories I shared in the early days of my business and examples of what I am sharing now.
- The anatomy of an Instagram account and how it represents your signage and storefront.
- How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.
- It’s normal for viewers to fall off after the first three stories, so front load those first stories!
- You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!
- I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.
- Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store.
- Should you be sharing your reels to your stories?!?
- Remember, people LOVE to follow PEOPLE and want to see your experiences!
Other episodes you might have missed:
- Episode 002: Uncomplicating Social Media through Simple Content
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 012: Ditching the Toxic Advice on Instagram
- Episode 022: Boost Your Instagram Engagement With These Simple Strategies
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Uncomplicating Social Media through Simple Content
Good Content with Shannon McKinstrie
04/09/24 • 11 min
What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience.
In this episode I’ll be covering:
- My thoughts behind viral content and how your excitement plays into content success
- How we absorb information has changed over time
- What people think quality content is vs what it really is
- The types of content that resonate and why you need it
- How you might be unintentionally overwhelming your audience
- The new way to educate in 2024
Love this conversation? Tap the follow button so you never miss an episode.
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Getting Your Audience to Care About Your Content
Good Content with Shannon McKinstrie
08/06/24 • 13 min
Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience can’t help but share. I’m also getting a little personal in this episode as we discuss expectations, so you don’t want to miss it!
In this episode we’ll be covering:
- Managing real life expectations, especially when it comes to you audience
- Content that uses the 3 S’s (shareable, simple and specific)
- Impressing the algorithm vs impressing your audience
- What makes people care about your content?
- Content that actually gets engagement and shares, with real examples
- Making your audience aware of a problem they didn’t realize they had
Links to the Reels highlighted in this episode:
05:39 Reel #1 - The T-Shirt
07:53 Reel #2 - 8 Saturday's Until Fall
09:29 Reel #3 - Charming Town
10:24 Reel #4 - Thriving in High Pressure
Other episodes you might have missed:
Episode 5: Create Shareable Content to Increase Your Reach with the 3 S’s
Episode 11: Breaking the Rules of Instagram Marketing
Episode 17: Turn a Simple Idea into a Reel People Will Love
Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
I LOVE to hear how much you are loving the show, keep the messages coming and if you haven’t already, please go in and leave a rating + review for the show!
Grab the Freebie: Reels that Pop Off
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Navigating Content Creation When Everything Feels Overwhelming
Good Content with Shannon McKinstrie
10/15/24 • 11 min
This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
- Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.
- Applying specificity to go beyond the surface level struggles that your audience is experiencing.
- Why does your audience desire this outcome? What is the reasoning behind it?
- Keeping your content relevant and using words that people can attach to.
- Realizing it’s ok to take a pause with your content, do what’s right for you.
- Analyzing why these types of reels catch people's attention so fast.
- Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
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FAQ
How many episodes does Good Content with Shannon McKinstrie have?
Good Content with Shannon McKinstrie currently has 58 episodes available.
What topics does Good Content with Shannon McKinstrie cover?
The podcast is about Instagram, Marketing, Content Marketing, Entrepreneurship, Social Media Marketing, Podcasts, Small Business, Entrepreneurs and Business.
What is the most popular episode on Good Content with Shannon McKinstrie?
The episode title 'What You Really Need to Know About Writing Instagram Captions' is the most popular.
What is the average episode length on Good Content with Shannon McKinstrie?
The average episode length on Good Content with Shannon McKinstrie is 12 minutes.
How often are episodes of Good Content with Shannon McKinstrie released?
Episodes of Good Content with Shannon McKinstrie are typically released every 7 days.
When was the first episode of Good Content with Shannon McKinstrie?
The first episode of Good Content with Shannon McKinstrie was released on Mar 18, 2024.
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