Good Content with Shannon McKinstrie
Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way...with good content.
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Top 10 Good Content with Shannon McKinstrie Episodes
Goodpods has curated a list of the 10 best Good Content with Shannon McKinstrie episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Good Content with Shannon McKinstrie for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Good Content with Shannon McKinstrie episode by adding your comments to the episode page.
What You Really Need to Know About Writing Instagram Captions
Good Content with Shannon McKinstrie
06/11/24 • 13 min
If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.
In this episode we’ll be covering:
- The Instagram Creators account and "engagement bait"
- The essentials of writing an Instagram caption
- Captions vs on screen text
- Different types of hooks and when to use them
- Writing readable content that even skimmers won’t want to miss
- Keeping your caption simple to maximize engagement
- Important questions to ask yourself when writing a caption
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Connect with me over on Instagram!
Ditching the Toxic Advice on Instagram
Good Content with Shannon McKinstrie
06/04/24 • 13 min
If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing the no-fluff advice you need to hear. I’ll talk about how instrumental Instagram stories have been to my business, how I use the “story test” and why you don’t need to post every single day. Remember, good content is good content, so let’s ditch the toxic advice and have fun on Instagram again!
In this episode we’ll be covering:
- Impactful ways to use stories for connection and content that resonates
- Encouragement to take days off from posting, without fear of penalties
- Practical tips to make social media less draining and more fun
- Common myths around content creation and posting on Instagram
- Avoiding toxic advice and following credible sources
- Joining the conversation for genuine connections and community-building
- Making sure social media is actually a fun experience
Missed a few episodes? Head back to the beginning to binge all the short, ten minute episodes while you're folding laundry, in the car, or by the pool - you'll be caught up in no time!
Links + Resources:
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Breaking the Rules of Instagram Marketing
Good Content with Shannon McKinstrie
05/28/24 • 11 min
How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to...I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about what works for you and your goals.
In this episode we’ll be covering:
- Doing your homework as a business owner
- Not all market research has to be boring, you can make it fun!
- Marketing expert red flags
- The only rules you need to worry about on Instagram
- Do data backed opinions and observations make it a rule?
- How to know when you should throw out the “rules”
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Connect with me over on Instagram!
Turning Testimonials into Engaging Content for More Sales
Good Content with Shannon McKinstrie
05/21/24 • 12 min
If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t made any yet.
In this episode we’ll be covering:
- What you need to know about the algorithm
- Repurposing content and keeping it simple
- Proof this actually works, I’m doing the research for you right here
- The one video type I post that always leads to sales
- Solutions for anyone who doesn’t want to talk to the camera
- Creating content around your clients that gets sales
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Flipping the Script on Educational Content
Good Content with Shannon McKinstrie
05/14/24 • 13 min
I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.
In this episode we’ll be covering:
- Creating the simplest Reels ever
- How service providers can create shareable content
- Reminders we really need to hear in your content, even if you think we already know it
- You can make sales without going viral
- Three things to keep in mind when you’re creating your next Reel
Links + Resources:
Did you miss the episode I recorded in Savannah at the Annual Social Squad Society Retreat? Head to Episode 008: Creating Content That Starts a Conversation to listen, there’s a surprise guest at the end!
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Connect with me over on Instagram!
Creating Content That Starts a Conversation
Good Content with Shannon McKinstrie
05/07/24 • 6 min
Let’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple.
Did I mention this episode is coming to you from the Social Squad Society retreat in Savannah, Georgia? Make sure you stay till the end for a surprise guest!
In this episode we’ll be covering:
- Sharing mind-blowing tips is easier than you think
- Giving your audience a chance a chime in and join the conversation
- Keeping your content simple and easy to digest
- How to turn conversational content into market research
- The latest stats from one of my recent Reels
- Applying the 3 S’s to your content
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Relatability in Everyday Content with Instagram Stories and Reels
Good Content with Shannon McKinstrie
04/30/24 • 15 min
It’s the end of April 2024 and creating relatable content has been on my mind all week. If you are struggling to post relatable content because you think your life is boring, nothing ever happens, or sharing your daily life just doesn’t come naturally to you, I need you to hear this: you’re not boring, the magic is in the mundane, friend!
In this episode, I’m breaking down my own success with relatable content (yes, we are going all the way back to my early days as a social media manager), how to be relatable even if your life feels too boring to share, and as always, we'll be taking a look at real examples from my Instagram feed.
In this episode we’ll be covering:
- How to actually get intentional in your stories
- How to marketing rule of 7 has changed over time
- Using breadcrumbs and finding a connection point
- Why the first three stories of the day are so important
- Tips for Instagram stories while you’re in launch mode
- What to do when sharing doesn’t feel natural to you
- How I help my clients feel more comfortable on camera
Links + Resources:
Pinned Reel about relatable stories
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Connect with me over on Instagram!
Selling a Lifestyle, Not Just a Product
Good Content with Shannon McKinstrie
04/23/24 • 11 min
I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections.
In this episode we’ll be covering:
- Creating a connection that feels like they are part of your brand journey
- Going beyond simple product photos with user generated content
- Creating connection and lifestyle content that people are obsessed with
- Know what's going on in the world and what people are doing with their lives right now
- Leverage your market research to figure out what your people are into
- Understanding the cultural differences between different apps
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Create Shareable Content to Increase Your Reach with the 3 S’s
Good Content with Shannon McKinstrie
04/16/24 • 10 min
It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you!
In this episode we’ll be covering:
- How to reach more non-followers on social media
- The impact shareable content has on your reach and growth
- What shareable content is and how it looks different depending on your industry
- What the 3 S’s are and how to apply them to your own content
- Real examples of shareable content so you can start creating today!
Want to learn more about the 4 H’s? Tune into Episode 2!
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Navigating Content Creation When Everything Feels Overwhelming
Good Content with Shannon McKinstrie
10/15/24 • 11 min
This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
- Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.
- Applying specificity to go beyond the surface level struggles that your audience is experiencing.
- Why does your audience desire this outcome? What is the reasoning behind it?
- Keeping your content relevant and using words that people can attach to.
- Realizing it’s ok to take a pause with your content, do what’s right for you.
- Analyzing why these types of reels catch people's attention so fast.
- Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
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FAQ
How many episodes does Good Content with Shannon McKinstrie have?
Good Content with Shannon McKinstrie currently has 36 episodes available.
What topics does Good Content with Shannon McKinstrie cover?
The podcast is about Instagram, Marketing, Content Marketing, Entrepreneurship, Social Media Marketing, Podcasts, Small Business, Entrepreneurs and Business.
What is the most popular episode on Good Content with Shannon McKinstrie?
The episode title 'What You Really Need to Know About Writing Instagram Captions' is the most popular.
What is the average episode length on Good Content with Shannon McKinstrie?
The average episode length on Good Content with Shannon McKinstrie is 11 minutes.
How often are episodes of Good Content with Shannon McKinstrie released?
Episodes of Good Content with Shannon McKinstrie are typically released every 7 days.
When was the first episode of Good Content with Shannon McKinstrie?
The first episode of Good Content with Shannon McKinstrie was released on Mar 18, 2024.
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