
Welcome to Good Content with Shannon McKinstrie
03/18/24 • 1 min
Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content.
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content.
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Next Episode

Understanding and Meeting Your Audience's Emotional Needs
What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression.
In this episode we’ll be covering:
- Buying better versions of ourselves
- Creating content that keeps people coming back for more
- Understanding the feeling you want your content to evoke in your audience
- What does it mean to create content that creates a feeling?
- Why knowing why your person taps follow will help you make better content
- Analyzing and adjusting your content strategy
- My rule of thumb for the best time to post on social media
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Good Content with Shannon McKinstrie - Welcome to Good Content with Shannon McKinstrie
Transcript
I am your host, Shannon McKinstrie. Welcome to Good Content, the podcast where I remove the never-ending content creation guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked, good content. But what is good content? Well, it's subjective. But even though what's considered to be good content to your audience might be different to someone else's, As a social media marketer, I'm constantl
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