
Uncomplicating Social Media through Simple Content
04/09/24 • 11 min
What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience.
In this episode I’ll be covering:
- My thoughts behind viral content and how your excitement plays into content success
- How we absorb information has changed over time
- What people think quality content is vs what it really is
- The types of content that resonate and why you need it
- How you might be unintentionally overwhelming your audience
- The new way to educate in 2024
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience.
In this episode I’ll be covering:
- My thoughts behind viral content and how your excitement plays into content success
- How we absorb information has changed over time
- What people think quality content is vs what it really is
- The types of content that resonate and why you need it
- How you might be unintentionally overwhelming your audience
- The new way to educate in 2024
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Previous Episode

Welcome to Good Content with Shannon McKinstrie
Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content.
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Next Episode

Create Shareable Content to Increase Your Reach with the 3 S’s
It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you!
In this episode we’ll be covering:
- How to reach more non-followers on social media
- The impact shareable content has on your reach and growth
- What shareable content is and how it looks different depending on your industry
- What the 3 S’s are and how to apply them to your own content
- Real examples of shareable content so you can start creating today!
Want to learn more about the 4 H’s? Tune into Episode 2!
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Good Content with Shannon McKinstrie - Uncomplicating Social Media through Simple Content
Transcript
I am your host, Shannon McKinstry. Welcome to Good Content, the podcast where I remove the never-ending content creation guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked, good content. All right, so first official episode I just recorded and I feel like I want to say so much more. So I'm just going to record another 1. So this 1 is going to be about what else I see doing very well
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