
How to Use SEO (Search Engine Optimization) on Your Website
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05/18/22 • 22 min
On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC strategy.
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This video explains what SEO is and when you should begin implementing it in your web building process. It includes discussions of SEO keyword search, techniques, and tools. If you are fairly new to search engine optimization and want a good overview, this podcast is for you.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.
On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC strategy.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
This video explains what SEO is and when you should begin implementing it in your web building process. It includes discussions of SEO keyword search, techniques, and tools. If you are fairly new to search engine optimization and want a good overview, this podcast is for you.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.
Previous Episode

Reputation Management Techniques You Can Use In 2022
In this episode of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Account Director Bret Johnson to discuss what reputation management is and how a business can increase their star rankings and reviews while utilizing some key principles.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the full episode here: https://youtu.be/R6gUZ4SUiXs
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
In this podcast we first define reputation management, and then answer questions like: “What happens if you get a bad review?” “How quickly should responses to negative or positive reviews be given?” and “What are the pros for going with a reputation management company?”
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.
Next Episode

Video Marketing Advice for 2022
On episode 23 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with videographer Phillip Teasley to discuss how to make better marketing videos, how to avoid common filmmaking mistakes, and how important scripting is to the final product. Also, in the description part of the video link below, Phillip lays out what kind of gear you should own as a beginner, intermediate and professional video maker while marketing your business.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
Your marketing videos may be amazing, but how is your sound? Videographer Phillip Teasley said sound is one of the biggest overlooked elements to making quality products. He outlines several tips to raise your video production quality and outlines how to avoid common mistakes. This video is the 23rd edition of the GoSokal Podcast.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.
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