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Go Sokal Podcast

Go Sokal Podcast

Sokal Marketing

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.
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Top 10 Go Sokal Podcast Episodes

Goodpods has curated a list of the 10 best Go Sokal Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Go Sokal Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Go Sokal Podcast episode by adding your comments to the episode page.

Go Sokal Podcast - The Role of Optimization in Programmatic Advertising
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11/22/23 • 28 min

On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy.

🔴 WATCH THE PODCAST ON YOUTUBE:
Watch the Full Episode of this Podcast Here Subscribe To Our YouTube ChannelThe Podcast Video Playlist

SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

CONNECT WITH US:
↪︎
ContactReach out & make a connection today!

SUBSCRIBE TO OUR PODCAST:
↪︎
Spotify↪︎Apple Podcasts

📱 Follow Sokal On Social!
↪︎
Instagram↪︎Facebook
↪︎
linkedIn↪︎Twitter

MORE ABOUT THIS PODCAST
In this video, Programmatic Advertising Manager Bo Sowers focuses on all things programmatic. He describes what programmatic advertising is, how it works, the history of programmatic, how it helps businesses, how to optimize it, and how it’s different from other forms of advertising.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

TAGS:

#programmatic #advertising #optimization

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Go Sokal Podcast - Are Remote BDC's Effective For Dealership Customers?
play

09/30/20 • 17 min

In this episode, Sokal Marketing Strategist, Katy Saunders, sits down with Dealer Process Coaches, Charity Rudisill and Tammie Ventura, to discuss what a typical BDC department looks like, what issues dealers have with traditional BDCs, and the benefits of utilizing a remote BDC.
This episode of GSP is sponsored by Sokal Digital's Email Marketing—one of the best ways to stay in contact with current and new customers. Whether you are trying to promote sales events, service deals, or just keep your audience informed, our detailed reports will show you what goes on in each send.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
View The Go Sokal Website
To find out more about Sokal Digital's Email Marketing, click below:
Email Marketing
📱FOLLOW US ON SOCIAL:
Instagram Account
Find Us On LinkedIn
Say Hello On Facebook
Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
Watch this episode: GSP Episode 5
Subscribe To Our Channel
The Podcast Video Playlist
Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
In the fifth episode of the Go Sokal Podcast, we breakdown the problems of current BDC setups and the benefits of a remote BDC. We cover a range of issues including recommendations for dealers, our own Gemini product, and transitioning into a remote BDC, including turnaround time, CRM’s, OEM processes, major brands and more. Finally, we look at training and the future of BDC.
As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising!

To learn more, call us directly at 919-872-9410 or email [email protected] today.

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Go Sokal Podcast - Video Production Advice For Car Commercials
play

09/16/20 • 22 min

In this episode, Drew interviews Wes Broadhurst about how Sokal's video production team creates a strong marketing strategy and the creative process for automotive commercial spots and other video material for dealerships.
Wes goes over several common mistakes he sees in automotive spots, as well as his number one advice for dealers when thinking about video.
This episode is sponsored by Sokal's CTV and OTT digital service. Connected TV (CTV) lets you serve video ads to users on TV apps like Sling and Crackle, or on over-the-top (OTT) devices like Chromecast, Roku, and Xbox One. CTV ads are a great way to reach the growing digital TV audience. To learn more about our CTV services, click here or visit the links below.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
View The Go Sokal Website
To find out more about our CTV and OTT service, click below:
Mystery Shops Service
📱FOLLOW US ON SOCIAL:
Instagram Account
Find Us On LinkedIn
Say Hello On Facebook
Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
Watch this episode: GSP Episode 4
Subscribe To Our Channel
The Podcast Video Playlist
Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
Sokal’s in-house production studio is responsible for hundreds of dealership spots each month. Production Studio Manager, Wes Broadhurst outlines how concepting turns into final products, his team workflow, tips and advice when looking for a video production team, how to stand out, and lastly, things you should remember to make the process easier.
This the fourth episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.
As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising! To learn more, email [email protected] today.

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Go Sokal Podcast - What Dealers Need To Know For 2021
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12/09/20 • 19 min

In this episode, Drew interviews Bret Johnson on what dealers need to know going into 2021. They discuss how to analyze marketing trends, find out what worked and what didn't during 2020, and how strategize for a strong first quarter.
Additionally, Bret talks about shifts in the car buying cycle and how dealers were able to adapt during Covid-19.
This episode of the Go Sokal Podcast is sponsored by Sokal's Graphic Design Services. Our graphic artists work to bring you the best creative possible in your industry, from leading automotive ads to print jobs like billboards and business cards.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
Graphic Design Services

📱FOLLOW SOKAL ON SOCIAL:
Instagram Account
Find Us On LinkedIn
Say Hello On Facebook
Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
Watch this episode: GSP Episode 10
Subscribe To Our Channel
The Podcast Video Playlist
Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
In this episode, Bret Johnson, one of Sokal's Account Directors, talks about what dealers should be thinking about as January 2021 approaches, ways to gauge their effectiveness, and how to decipher the end results. He explains how dealers can look at their analytics to find out what worked and what didn't during the 2020 year. He also speaks into the car buying behavior cycle and how it has changed over the year.
Listen to the tenth episode or watch it on YouTube to learn more about how to master email marketing.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

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Go Sokal Podcast - How To Master Email Marketing
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11/25/20 • 18 min

In this episode, Katy interviews Kendra Williams-Evans, Sokal's Email Marketing Manager, and she discusses how email marketing can be used effectively as well as how to gauge the success of your campaign.
Additionally, she touches on the popularity of using multiple deployments and the benefits of an internal database email product.
This episode of the Go Sokal Podcast is sponsored by Sokal's Custom Websites. With the majority of buyers starting their purchasing journey online, Sokal believes that it is crucial to have a high performing, customizable, and responsive website to make your best first impression.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
Custom Websites

📱FOLLOW SOKAL ON SOCIAL:
Instagram Account
Find Us On LinkedIn
Say Hello On Facebook
Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
Watch this episode: GSP Episode 9
Subscribe To Our Channel
The Podcast Video Playlist
Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
In this episode, Kendra Williams-Evans from Sokal’s Email Team describes how email marketing campaigns work, ways to gauge their effectiveness, and how to decipher the end results. Email marketing is one of the best ways to stay in touch with your current customers while growing your pool of potential clients. Sokal's email team targets audiences based on the ideal demographic for your business.
Listen to the ninth episode or watch it on YouTube to learn more about how to master email marketing.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

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Go Sokal Podcast - How To Easily Change Website Providers
play

11/11/20 • 24 min

In this episode, Drew interviews Jesse Lee, Sokal’s Website build team lea , and he talks to us about the key components to switching a website over to another provider, as well as dispel the common myths associated with switching agencies.
Jesse shares the top three things his team needs to get a website switched over and up and running seamlessly—without any downtime for the website. He also explains what dealerships should be looking for in terms of response time, suggests why bigger companies struggle with response time, and what sets Sokal apart.
This episode of the Go Sokal Podcast is sponsored by Gemini Service BDC, a true omni-channel approach to for follow-up, including phone calls, text messages, and email. Before your customers drive into your service lane, they will be provided with a consistent VIP experience with Gemini Service.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
Visit the Go Sokal Website
To find out more about Gemini Service BDC, click below:
Gemini Service BDC

📱FOLLOW SOKAL ON SOCIAL:
Instagram Account
Find Us On LinkedIn
Say Hello On Facebook
Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
Watch this episode: GSP Episode 8
Subscribe To Our Channel
The Podcast Video Playlist
Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
In the eighth episode of the Go Sokal Podcast, special guest Jesse Lee talks about switching website providers and what Dealerships should be looking for in an agency. Oftentimes, dealers may think that switching providers is a big difficulty and insinuates that their website would have to go down for a certain amount of time.
But this is not the case. Jesse helps dispel the myths of switching website providers, sharing that it is a much easier process than you might think.
Listen to the eighth episode or watch it on YouTube to learn more about switching web providers and what your should be looking for in an agency.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

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Go Sokal Podcast - What Is Connected TV?

What Is Connected TV?

Go Sokal Podcast

play

10/28/20 • 25 min

In this episode, Drew interviews Bo Sowers and Michaela Mundorf from Sokal’s digital team, and they define Connected TV and show us how to use it for brand awareness, and also how to measure your results.
Bo and Michaela dive deep into explaining the differences between Connected TV and Linear TV (or regular Cable TV) and why you should consider incorporating CTV into your dealership marketing strategy.
This episode of the Go Sokal Podcast is sponsored by Sokal Digital's Search Engine Optimization service, a service that allows us to improve your ranking during Internet searches to widen your scope of potential clients and extend the reach of your website. There are many ways to better your search ranking and we are proud to have a team dedicated to keeping up on all of the latest trends, products, and content writing best practices.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
View The Go Sokal Website
To find out more about Sokal Digital's SEO service, click below:
Search Engine Optimization

📱FOLLOW SOKAL ON SOCIAL:
Instagram Account
Find Us On LinkedIn
Say Hello On Facebook
Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
Watch this episode: GSP Episode 7
Subscribe To Our Channel
The Podcast Video Playlist
Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
In the seventh episode of the Go Sokal Podcast, special guests Bo Sowers and Michaela Mundorf give us a helpful definition for Connected TV (or CTV) and explain why it is such a powerful advertising method.
They both explain that when users set themselves up to be entertained, they are more likely to recognize and recall certain commercials and advertisements they see. In the Connected TV world, streaming services like Hulu, Roku, and others allow you to advertise to where the viewers are at the exact right time, verses linear TV where you never know exactly how many people have seen your ad.
Listen to the seventh episode or watch it on YouTube to learn more about Connected TV and why you should be incorporating it into your marketing plan.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

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Go Sokal Podcast - Is Traditional Media Still Useful In A Digital Age?
play

10/14/20 • 15 min

In this episode, Business Development Manager Chris Scott joins us to talk about traditional media and how radio and TV ads are still beneficial to your dealership's marketing strategy in an ever-growing digital age.
Chris covers everything from tips for buying a radio ad to choosing between radio and TV; plus, he gives some helpful tips for how you can set your ads apart from the competition.
This episode of GSP is sponsored by Sokal's Video and Audio Production. Serving clients nationwide, our production studio features a wide range of the latest editing software and video equipment to give your dealership quality video for everything from b-roll to full commercial spots.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
View The Go Sokal Website
To find out more about Sokal Digital's Production services, click below:
Email Marketing
📱FOLLOW US ON SOCIAL:
Instagram Account
Find Us On LinkedIn
Say Hello On Facebook
Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
Watch this episode: GSP Episode 6
Subscribe To Our Channel
The Podcast Video Playlist
Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
In the sixth episode of the Go Sokal Podcast, we breakdown the importance of traditional media for dealerships even an age of digital ads and social media. Traditional radio and TV ads still serve a great purpose in reaching potential customers and growing brand awareness. Listen as Chris Scott gives us tips and insights for how your traditional ads can stand apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

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On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads.

SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

CONNECT WITH US:
↪︎https://www.gosokal.com/contact/
Reach out & make a connection today!

SUBSCRIBE TO OUR PODCAST:
↪︎https://open.spotify.com/show/0fL2rnAySTDW14tTKIIpBW?si=nm4G8J_FRG-JtvubB4ivIA
Spotify

↪︎https://podcasts.apple.com/us/podcast/go-sokal-podcast/id1523688947
Apple Podcasts

📱 Follow Sokal On Social!
↪︎Instagram https://www.instagram.com/go_sokal/
↪︎Facebook https://www.facebook.com/Go.Sokal/
↪︎linkedIn https://www.linkedin.com/company/980193/
↪︎Twitter https://twitter.com/Go_Sokal

About this video:
Trade shows are a highly effective way for businesses to network, galvanize their brand and employees, and so much more. In this podcast, Marketing Manager Katy Welch describes who her company prepares for a big trade show, and involves people in numerous departments to make it a success. She describes how they make a booth stand out, how to attract visitors, what types of giveaways or promotional items they have used, and also talks about how to deal with unforeseen situations or challenges.

We hope you enjoy!

#tradeshow #marketing #boothdesign tradeshowsalespitch

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On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screens.

Austin discusses core technologies, as well as programs like Adobe XD, FigJam, and Browserstack, and Chat GPT and no-code options like Squarespace and Webflow. We hope you enjoy!

🔴 WATCH THE PODCAST ON YOUTUBE:
Watch the Full Episode of this Podcast Here
Subscribe To Our YouTube Channel
The Podcast Video Playlist

SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!

SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts

📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter

MORE ABOUT THIS PODCAST
In this video, Frontend Developer Austin Calton describes what he does day to day, including prototyping, coding and keeping up with the rapid developments in his industry, including using Chat GPT as a helpful new resource.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

#frontenddevelopment #webdesign #digitaladvertising

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FAQ

How many episodes does Go Sokal Podcast have?

Go Sokal Podcast currently has 34 episodes available.

What topics does Go Sokal Podcast cover?

The podcast is about Leisure, Marketing, Consulting, Automotive Industry, Advertising, Podcasts, Automotive, Digital, Sales and Business.

What is the most popular episode on Go Sokal Podcast?

The episode title 'The Role of Optimization in Programmatic Advertising' is the most popular.

What is the average episode length on Go Sokal Podcast?

The average episode length on Go Sokal Podcast is 22 minutes.

How often are episodes of Go Sokal Podcast released?

Episodes of Go Sokal Podcast are typically released every 21 days, 2 hours.

When was the first episode of Go Sokal Podcast?

The first episode of Go Sokal Podcast was released on Jul 15, 2020.

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