How Trade Shows Help Your Business (and How to Master Them)

On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads.

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About this video:
Trade shows are a highly effective way for businesses to network, galvanize their brand and employees, and so much more. In this podcast, Marketing Manager Katy Welch describes who her company prepares for a big trade show, and involves people in numerous departments to make it a success. She describes how they make a booth stand out, how to attract visitors, what types of giveaways or promotional items they have used, and also talks about how to deal with unforeseen situations or challenges.

We hope you enjoy!

#tradeshow #marketing #boothdesign tradeshowsalespitch