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Founders Podcast - Founders Podcast Season 3 Episode 1

Founders Podcast Season 3 Episode 1

08/25/23 • 46 min

Founders Podcast

In this episode, I talk to Nick, the cofounder of Content Agency.


Nick, a talented entrepreneur who resides in the charming city of Amsterdam with his girlfriend and adorable 9-month-old daughter.


After running the agency successfully for several years, Nick made a pivotal decision in 2018 to sell the company and explore new opportunities. As an experienced professional, Nick delved into interim work and business mentoring, making a strong presence on LinkedIn to connect with a wider audience.


However, he encountered a critical challenge in acquiring new clients for his consultancy services. His agency had relied heavily on word-of-mouth marketing, drawing leads from friends, family, existing clients, and even competitors. While this approach led to occasional surges in growth, it also subjected Nick's business to the daunting feast and famine cycle, causing considerable frustration.


Determined to break free from the cycle and achieve sustainable growth, Nick executed a strategic pivot in 2022. He embarked on a content creation journey to establish a reputable personal brand and showcase his offerings to the world. Starting with simple text posts and gradually incorporating visuals and carousels, Nick's content evolved, generating a significant impact on his growth and revenue.

This transformative experience led Nick to craft a game-changing solution – Content Design Agency


Through this innovative approach, he now creates compelling content that not only captures attention of 100,000 people on LinkedIn but also consistently generates leads, week after week.


Hosted on Acast. See acast.com/privacy for more information.

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In this episode, I talk to Nick, the cofounder of Content Agency.


Nick, a talented entrepreneur who resides in the charming city of Amsterdam with his girlfriend and adorable 9-month-old daughter.


After running the agency successfully for several years, Nick made a pivotal decision in 2018 to sell the company and explore new opportunities. As an experienced professional, Nick delved into interim work and business mentoring, making a strong presence on LinkedIn to connect with a wider audience.


However, he encountered a critical challenge in acquiring new clients for his consultancy services. His agency had relied heavily on word-of-mouth marketing, drawing leads from friends, family, existing clients, and even competitors. While this approach led to occasional surges in growth, it also subjected Nick's business to the daunting feast and famine cycle, causing considerable frustration.


Determined to break free from the cycle and achieve sustainable growth, Nick executed a strategic pivot in 2022. He embarked on a content creation journey to establish a reputable personal brand and showcase his offerings to the world. Starting with simple text posts and gradually incorporating visuals and carousels, Nick's content evolved, generating a significant impact on his growth and revenue.

This transformative experience led Nick to craft a game-changing solution – Content Design Agency


Through this innovative approach, he now creates compelling content that not only captures attention of 100,000 people on LinkedIn but also consistently generates leads, week after week.


Hosted on Acast. See acast.com/privacy for more information.

Next Episode

undefined - Founders Podcast Season 3 Episode 2

Founders Podcast Season 3 Episode 2

In this episode, I talk to Peter, the cofounder of Scale Upp.


An accomplished professional with a diverse journey through the tech industry. He kicked off his career at Red Gate Software, a startup that grew from bootstrapping. Beginning in sales, he embraced the challenge of driving international sales in different time zones.


Peter's pivotal moment came when his efforts contributed to surpassing a million-dollar target, earning the team not just bonuses, but also 32" flat screen TVs.


The thrill of shaping a company's trajectory captivated him, leading to his transition into product and support roles. Rising through the ranks, he eventually became the Head of Product Support, managing a global team at Red Gate. His zeal for impactful contributions led him to Huddle, where he pioneered a support system from scratch, delving into SaaS dynamics and customer engagement.


Peter's unwavering commitment saw him through Huddle's challenges against industry giants.


He then embarked on an adventurous journey with Improbable, orchestrating seamless launches and managing critical partnerships. His role expanded to encompass all aspects of customer interaction, culminating in the creation of strategies and frameworks.


Amidst industry turmoil, Peter harnessed his 17 years of expertise to establish a consultancy, offering insights without the commitment of full-time hiring. With a wealth of experience in tow, Peter's ready to steer businesses toward success.


Hosted on Acast. See acast.com/privacy for more information.

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