
Mastering Early-Stage Product Roadmapping
05/23/24 • 27 min
In this episode, we are looking into how to connect your product roadmap to your vision and goals, and how to approach roadmapping as an early-stage startup.
We will talk about:
- How to get sales and product aligned behind the roadmap
- Why it is import to distinguish between your roadmap and your backlog
- What it means to balance predictability and adaptability and why this matters
- Best practise around prioritization and roadmapping tools
If you want to read more about this topic, then check out Markus deep-dive article about "The playbook to fix your product roadmap" and us on Linkedin to not miss other important insights -> Markus & Bastian.
In this episode, we are looking into how to connect your product roadmap to your vision and goals, and how to approach roadmapping as an early-stage startup.
We will talk about:
- How to get sales and product aligned behind the roadmap
- Why it is import to distinguish between your roadmap and your backlog
- What it means to balance predictability and adaptability and why this matters
- Best practise around prioritization and roadmapping tools
If you want to read more about this topic, then check out Markus deep-dive article about "The playbook to fix your product roadmap" and us on Linkedin to not miss other important insights -> Markus & Bastian.
Previous Episode

How to Leverage Public Funds in the Early-Stage
My co-founder Bastian has raised over 20 million in public funding in his career and with our early-stage statup we have raised 2 million a few months after starting our venture. In this episode, we share our learning about leveraging public funding.
We will address topics like:
- The complexities and different types of public funding
- How to think about using agencies to support you
- Practical tips on how to navigate the application process and the documentation after you receive a grant
- How to avoid priority conflicts between your grant project and your actual roadmap
Next Episode

From 0 to 100k ARR: Our Lessons Learned
In this episode, we share how we transformed Flinn.ai from an idea to a revenue-generating machine. We reflect on our experiences, from initial cold calls to sealing deals, and the crucial lessons we learned along the way to hitting 100k ARR.
We talk about:
- The crucial role of founders in early sales efforts.
- Our experiences with different sales channels, and our key takeaways from our experiments.
- How we approached pricing, structured our first contracts, and navigated early-stage negotiations.
- How aligning product development with sales efforts helped us achieve our revenue goals.
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