Founders Club
Oliver Graf
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Top 10 Founders Club Episodes
Goodpods has curated a list of the 10 best Founders Club episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Founders Club for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Founders Club episode by adding your comments to the episode page.
From Solo Agent, to Team Lead, to Inc 500 Broker Owner 🔥🚀 |Founders Club ft. Kevin Markarian
Founders Club
01/29/20 • 76 min
How do you start over in a new market and compete with established top producers? Kevin Markarian did it by investing online leads and developing follow-up systems for high-level conversion. Eventually, Kevin built a team and then a brokerage to support the lead flow, and he continues to leverage the best available digital tools to manage his growing real estate empire.
Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360
Kevin is the Broker-Owner at Marker Real Estate, a wildly successful brokerage out of San Francisco with regional offices throughout California. Since its founding in 2014, Marker has become known as one of the nation’s most innovative companies and earned a spot on the Inc. 500. As a thought leader in the industry, Kevin is a regular contributor to RIS Media and Inman News, and he has served as a panelist and speaker for the National Association of Realtors.
On this episode of Founders Club, Kevin joins Oliver to explain how he got his start in real estate working for a developer in the Central Valley and what he did to start over in San Francisco after the crash. He shares what inspired him to go all-in on online leads, discussing how the Marker Real Estate systems empower agents to grow their business. Listen in for insight on Kevin’s 1985 Bears Defense approach to marketing and learn how he is outsourcing his proven model to support others.
Key Takeaways[1:48] How Kevin got his start in real estate
- Grew up in Modesto, introduced to broker at age 20
- Hired on with top developer in 2003 (became #1 agent)
[8:26] Kevin’s transition from Modesto to San Francisco
- Made decision to fail big in big city after crash
- Started buying leads, building SOI before move
[16:17] The AHA moment Kevin went all-in on online leads
- NAR session on managing high volume of leads
- Bought all of San Francisco County from Realtor.com
- Built team to handle lead flow, CRM to track
[27:50] What differentiates Marker Real Estate as a brokerage
- ISA team responds to online leads, sets appointments
- Long-term follow-up system = high conversion rate
[36:15] How Marker Real Estate is growing now
- Expand to other markets throughout California
- Partner with others to use model in their business
[42:25] Kevin’s strategy for growing his business
- Connect with hard-working, collaborative people
- Leverage digital tools to be everywhere all the time
[50:52] Kevin’s 1985 Bears Defense approach to marketing
- Blast target audience with email, text and calls
- Become celebrity to client base on social media
[59:43] The art of building duplicatable systems
- Keep it simple and battle test them yourself
- Ask others to document for your review
[1:04:50] What Kevin is investing in now
- Natural hazard disclosure, mortgage ventures
- Profit centers related to real estate business
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How to Grow Your Real Estate Business Fast (And Maximize Profits!) 🏠💸 | Founders Club ft. Roland Frasier
Founders Club
03/26/19 • 78 min
So, you want to grow your real estate business, but you’re on a limited budget, and you don’t know where to start. Are there creative ways to extend your reach that don’t cost an arm and a leg? Are there hidden profit centers in your business? What steps can you take to build your brand and increase your revenue now—and make your business more attractive to buyers when you’re ready to sell?
Connect with Founders Club Host Oliver Graf on Instagram
Roland Frasier is the Principal of DigitalMarketer, a firm that provides tools and training programs for individuals, teams and marketing agencies. The company also sponsors the annual Traffic & Conversion Summit, the largest digital marketing conference in North America. Roland also serves as the CEO of War Room Mastermind, a community designed to help founders grow their wealth. A serial entrepreneur known for facilitating exponential growth, Roland has bought, scaled and sold 24 businesses over the years.
Today on the podcast, Roland joins Oliver to offer advice on growing your real estate business. We discuss how to turn cost centers into profit centers and explore how buying a top podcast or Instagram account in your niche can yield a 10X return on investment. Roland also walks us through the process of doing deals with little or none of your own money and describes how to make your business more attractive to a buyer via recurring revenue. Listen in to understand how Roland grew a Facebook following of 1M in just eight months and learn why he is investing in brand-building, relationships—and 3K bottles of wine!
Key Takeaways[0:27] How Roland got into the business of buying and selling companies
- Exposed to entrepreneurs through dad’s law practice
- Connected with investment banking world in NYC
[2:35] How Roland maintains a relaxed demeanor
- Respond in intentional way (vs. react)
- Listen with beginner’s mind
[4:22] How Roland prepares for a negotiation
- Write down must-haves and what can let go
- List potential objections given their likely must-haves
[7:22] Roland’s first real estate deal
- Follow idea of building in path of progress
- Developed four lots of unentitled land
[11:29] Roland’s insight on choosing action with multiple benefits
- Relationship with developer = numerous deals
[12:52] The hidden profit centers in a real estate business
- Title, escrow and mortgage (ancillary businesses)
- Photography service + staging company
- Marketing or document prep
- Appointment setters + cold callers
[18:32] Roland’s approach to growing a business
- Leverage AGILE Growth Framework
- Buy media sources within niche
[21:57] How to do deals with little or none of your own money
- Overcome point of disbelief by buying real estate w/ deed transfer
- Structure buying companies same way (i.e.: first $1500 of profit)
[30:35] How to leverage media platforms to scale your growth
- Buy several + promote to each other
- Increase velocity of touches
[33:04] Roland’s advice on making your company more sellable
- Reduce risk by way of MRR/ARR (e.g.: subscription revenue)
- Turn cost centers into profit centers
- Develop bolt-on businesses
[38:39] How Roland grew his Facebook page to 1M followers in eight months
- Shot short videos at meetings to generate content (1K total)
- Post on business page, pay to boost post and promote page
- Target English speakers to build brand globally
[47:45] How to vet a digital marketing service
- Research their social media accounts (content, followers + engagement)
- Look at certifications and reach out to case studies on website
[51:20] Roland’s take on how the blockchain may impact real estate
- May lose sophisticated customers at top of market
- Successful agents will be tech aware quarterback of transactions
[56:34] Why Roland is unwilling to ‘bet the farm’
- Watched father lose everything
- Defer or partner to avoid risk
[58:55] Roland’s secret to staying calm and avoiding stress
- Realize very high highs and low lows don’t last
- Take charge of emotions, show up for people care about
[1:04:02] What Roland is investing in at present
- Real estate and companies
- Personal brand-building an...
The BEST Way To Get More Real Estate Listings (Revealed!) 🏘️🏆| Founders Club ft. Trevor Mauch
Founders Club
03/30/21 • 66 min
Want more real estate listings? Watch this episode of Founders Club with Trevor Mauch where he reveals some of the tops strategies to grow your real estate business.
Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360
Summary:
When there are gurus and business-owners who swear by complicated marketing tactics, can you generate massive traction for your real estate business using some simple, easy-to-implement lead generation strategies?
There are few people who can answer this question better than our guest for today, Trevor Mauch, the founder of Carrot.
On today’s show, Trevor shares his wisdom on real-estate lead generation, leveraging Google and SEO to dominate the marketplace, and building evergreen marketing strategies for maximum traction.
You will learn how to get off the marketing hamster wheel by outsourcing and automating your content creation strategy.
As we discuss different case studies, you will get a peek into Carrot’s methodology using which Trevor and his team have generated 2,356,261 (and counting!) real estate leads.
We hope you enjoy this show!
Key Takeaways:
- 00:00 – Trevor’s background information
- 01:53 – How Trevor ended up biking across Ireland back in ‘09
- 04:16 – Trevor makes his first real estate investment at the age of 21
- 08:37 – Finding highly motivated sellers, and a no-brainer deal
- 12:22 – How Trevor got into online lead-generation and SEO – which ultimately led to the formation of Carrot
- 16:09 – Victim of his own success, Trevor realizes that he has to step off the hamster wheel
- 18:34 – Is your business sapping your energy and leaving you feeling drained and depressed?
- 19:14 – Learn how to conduct an energy audit and shed all the things that are bogging you down
- 26:39 – How Trevor bootstrapped Carrot and almost reached his breaking point after taking on too much on his plate
- 31:44 – Tips for real estate folks who wish to outsource the content creation process
- 34:51 – Getting off the marketing hamster wheel and build evergreen lead generation sources
- 38:52 – Getting a peek at Carrot’s marketing analytics, their traffic sources, and conversion rates
- 41:18 – Outbound or inbound marketing – what is the most effective option for real estate agents and investors?
- 42:38 – How Anthony Beckham, a client managed to generate organic traffic for his Oregon properties by following the Carrot methodology
- 44:14 – The best and the easiest way to repurpose your videos into blog posts
- 44:53 – Running video ads and retargeting your leads on Facebook
- 48:53 – Building an authority hub that converts your website into a traffic and conversion-focused marketing machine
- 52:33 – How to beat Zillow at their own game
- 55:30 – How Trever ended up managing an 8,000 square co-working space by paying just $200 a month
- 01:00:02 – Which productivity software does Trevor rely on day-in, day-out?
- 01:01:55 – Are you chasing money or energy?
- 01:04:51 – Trevor shares his contact information
Quotes:
“Most real estate investors, most real estate agents, and investors tend to focus on what I call hamster wheel marketing”.
“Your volume of deals and leads is going to come from outbound. It's going to come from sending out the mail, sending out the cold calls to activate demand for people that aren't actively looking on Google. But your highest quality, most motivated ones are going to come from a Google search”.
“I think if you're doing something with enough energy and it gives you enough energy, you're probably going to be pretty damn good at that thing. And if you do it enough, you'll probably get noticed by people and somehow make a career out of it.
“Chase energy, not money. Hopefully, money follows but I would much rather be high energy and doing things I love and be broke versus really low energy, miserable, and have a bunch of money. So that's me”.
Resources:
Free Evergreen Marketing Strategy
Connect with OliverDo me a solid and...
Find me on Instagram: @OliverGraf360
Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV<...
03/12/19 • 35 min
Real estate agents need leads to do business. And if you don’t have a robust sphere of influence, your business will flounder without a reliable pipeline of prospects. So, what are the best (and most cost-effective) online lead sources? Are there any no-cost strategies for attracting clients? And once you have built a database of online leads, what are the best tools to use for follow-up and conversion?
Kevin Markarian is Broker-Associate at Marker Real Estate, a San Francisco-based team of 55 agents that close an average of $3M each in business every year. An expert in online lead gen, Kevin is known for building the systems necessary to grow a database and automate follow-up, leveraging technology to compound results.
Today on the podcast, Kevin joins Oliver to explain how moving to a new city inspired his interest in online lead generation. He shares his favorite lead sources, offering insight into how he structures $2 Facebook lead ads and nurtures those leads long-term. Kevin also discusses the automation tools he uses to follow up on leads, hold agents accountable, and nurture his database. Listen in for Kevin’s FREE Craigslist and Yelp lead gen strategies and learn how to convert online leads at a high level!
Key Takeaways[2:13] What motivated Kevin to master lead gen
- Knew no one after move to San Francisco
- Interest in generating leads online
[3:32] Kevin’s favorite online lead sources
- Facebook ($2 per lead)
- Portals more expensive but lower in funnel
[4:20] The differences among Facebook, Google and portals
- Portals, Google = active leads seeking info
- Facebook leads targeted by you (longer timeline)
[6:23] Kevin’s advice around consistent follow-up
- Call back second time to create urgency
- Leverage ‘automation with authenticity’
[8:52] The fundamentals of Facebook lead ads
- Extracts info without registration
- Create lists (i.e.: 10 Best Views in SF Under $1M)
[13:15] The tools Kevin uses to automate follow up
- Agentology facilitates speed to lead
- Agent Legend to stay in front of lead long-term
[18:33] Other real estate tech platforms Kevin recommends
- Follow Up Boss to assign leads and track progress
- Line2 app to separate personal vs. business calls
- RealScout to nurture database, set appointments
[24:26] How Kevin holds agents accountable for follow up
- Note-taking in Follow Up Boss
- Reach out to client for progress report
[26:55] Kevin’s FREE Craigslist strategy
- Post photo + description of listings
- ‘Text INFO to’ CallAction #
[30:01] Jason Walters’ Yelp keyword strategy
- Ask clients to write reviews with specific keywords
- Rank in Google search for ‘best realtor’ in your city
Developing a $20,000,000 Commercial Real Estate Project 🏢🏗️| Founders Club ft. Sal Buscemi
Founders Club
08/13/19 • 74 min
How do you build relationships with high-net-worth individuals who have the resources to invest in your real estate deals? By treating them like friends, not ATMs.
Connect with Founders Club Host Oliver Graf on Instagram
Sal Buscemi is Managing Director at Dandrew Partners, a market leader in short-term loans and equity financing. He mentors aspiring fund managers through The Commercial Investor, a division of Dandrew that teaches wealth creation through real estate the Wall Street way. Sal started his career as an investment banker with Goldman Sachs before transitioning to real estate, and to date, he has raised a total of $500M in capital for other people’s projects as well as his own. He is also a sought-after speaker in the realm of real estate finance and has written countless articles on residential and commercial investing.
Today, Sal joins Oliver to discuss the details of his current project, a 166K square-foot class A industrial development in Las Vegas. He shares his three rules for choosing an operator and offers advice on vetting real estate deals ‘like a jilted ex-lover going through the cell phone records.’ Sal also provides guidance on presenting deals to potential investors, staying top-of-mind without becoming annoying, and conducting a capital call for a new deal. Listen in for insight into how Sal raised money for his current commercial investment and learn how to build and nurture positive relationships with a network of investors!
Key Takeaways[0:45] An overview of Sal’s current project
- 166K ft2 industrial development
- Class A (credit-worthy tenants)
[3:54] Sal’s background and experience
- 5 years at Goldman Sachs
- ‘Hired gun’ for family office
- Two distressed credit funds
[9:42] Sal’s 3 rules for choosing operators
- Audited track record
- Been through 2 market cycles
- 10% hard equity in game
[21:01] Sal’s advice on vetting deals
- Compare to market (cap rate)
- Rental income drives value
[24:38] Why Sal prefers industrial to multifamily
- Fewer inefficiencies
- Steady, credible tenants
[31:18] How to present a deal if you can’t put your own money in
- Equity in building business and relationships
- Demo conviction in other ways (e.g.: no management fee)
[35:20] Sal’s guidance around raising money
- Talk to people trust, build following
- Handle concerns re: liquidity
[40:16] How to build positive relationships with HNWI
- Get involved with charities, boards
- Treat network like friends
- Avoid conspicuous spending
[46:33] How to present deals to potential investors
- Reach out with newsletter on market
- Host cocktail mixers at office
[48:43] How to stay top-of-mind without becoming annoying
- Send article or text once per quarter
- Dedicated time to reach out via email
[59:36] How to conduct a capital call
- Offer fast-action bonuses
- Be specific with deadlines to create urgency
[1:06:07] How to deal with overbearing investors
- Recommend different asset
- Put in place (professional, passive investment)
[1:09:23] Sal’s process for offering a new deal
- Send out tear sheet
- Wiring instructions on page 1 of email
Monkey Business: Swinging Through the Wall Street Jungle by John Rolfe and Peter Troob
05/21/19 • 31 min
Social media can be an incredibly valuable tool for growing your real estate business, but most realtors and agent teams fall short by focusing on themselves and posting the same old uninspiring content. To win online, you have to connect with the people in your target market. So, how do you build rapport with the community through social channels? What types of videos build the most engagement? How do you create quality content, even if you can’t afford an in-house media team?
Connect with Founders Club Host Oliver Graf on Instagram
Steven Amaya is the entrepreneur behind Amaya Group Real Estate, one of BombBomb’s Top 10 Real Estate Video Influencers of 2018 and the REAL Trends 12th-ranked team in the state of California. Steven’s team is known for their focus on community ties, and A|G’s social media content makes them the best local guides in Moreno Valley.
Today on the podcast, Steven joins Oliver to share his definition of ‘the human touch’ and explain how A|G uses media to connect with the community. He offers insight around marketing with video, describing the types of footage the team shoots and the advantage to filming client testimonials. Listen in for Steven’s advice on taking advantage of Instagram stories and learn how to grow your business with hyperlocal social content!
Key Takeaways[1:26] Steven’s definition of ‘the human touch’
- Relate to people in target market
- Identify avatar and focus around that
[3:49] How A|G uses media to connect on another level
- IE Foodies + IE Scenes to highlight community
- Unplanned interviews (e.g.: Day of the Dead)
[7:26] Steven’s real estate journey
- License right out of HS (3 homes first year)
- Got into flips, wholesaling until recession
- Joined Coldwell Banker, top agent in 12 months
[10:45] Steven’s insight on marketing with video
- Don’t make it about you
- Necessary in showing local expertise
[13:28] The types of videos A|G shoots
- General brand awareness
- Community highlights
- Client testimonials
- Real estate tips, process
[17:14] How A|G makes it easy for clients to leave reviews
- Email campaign (links to Google, Yelp + Zillow)
- Provide bullet points and keywords
- 10-minute video shoot, ask for feedback
[21:49] Steven’s advice for agents without a media team
[24:01] What content is winning in Instagram Stories
- Day in life of agent
- Funny GIFs, ping pong in office
[27:11] Steven’s tips for growing your business with media
- Don’t make it about you or real estate
- Focus content on client experience + community
- Don’t overthink, ‘just do it’
[28:22] What Steven wishes he’d known when he started
- Surround self with super-successful people
- Be yourself 1,000%
Resources
Crisis Management: The 3 P's To Overcome ANY Challenge 🏆🔥 | Founders Club ft. Michael Bernoff
Founders Club
04/21/20 • 109 min
Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360
Summary:
Are you struggling to deal with overwhelm and anxiety in the wake of the coronavirus pandemic? Worried about financial repercussions? Struggling to adapt to the “work-from-home” lifestyle? Looking for some help to reign in negativity and swing into action mode?
Michael Bernhoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry.
In this episode, Bernhoff joins Oliver to reveal how you can reprogram your subconscious mind to better deal with your personal and professional life in the wake of the virus outbreak. You will learn how to advertise, communicate, protect and grow your business in these trying times.
This show is a particularly relevant and inspiring one considering the current situation, and is full of actionable tips to help you out. We hope you enjoy this show!
Key Takeaways:
- 01:53 – Why effective communication (with others and with yourself) is the key in these trying times
- 03:42 – Wake-up call for all us
- 06:16 – How can we reign in negativity right now?
- 07:20 – The FOUR big areas of marketing
- 08:44 – Importance of visualizing life beyond COVID-19
- 11:17 – Language – your greatest asset
- 13:07 – How are mentally tough business owners dealing with this crisis?
- 13:27 – Being brutally honest with employees
- 14:41 – How reaching out to your customers can help you protect your business
- 16:12 – Has life been too easy for us?
- 18:50 – Creativity will see you through
- 20:51 – Innovative ideas for selling real estate
- 25:42 – The THREE P’s of success
- 25:42 – Adapt and PIVOT
- 26:06 – PROGRESS – are you expanding your circle of influence?
- 28:15 – PROSPER – every cloud has a silver lining
- 29:09 – Displaying empathy and doing your bit for the society
- 34:02 – Leveraging your transferable skill-sets for a career change
- 36:02 – NOW IS THE TIME
- 37:58 – With competition at all-time low, this is THE TIME to work on your business
- 39:33 – How Michael is going all out, working for the greater good, and in the process, building incredible brand goodwill
- 43:11 – Do we have a propensity for negativity?
- 48:47 – Getting the right perspective
- 50:25 – What actions can you take to reign in negativity, and combat the current situation?
- 55:35 – This is not going to go on forever
- 58:16 – The idle mind is the devil’s workshop
- 59:49 – Feeling down and out? Simple hacks to help you get started
- 01:03:00 – Need help overcoming a negative mindset? Go to Call 2 Action or text the word “Future” to 202-759-4210
- 01:05:39 – How to avoid being impacted by negative news
- 01:09:35 – Going digital to protect your business
- 01:11:34 – Morning routine to set you up for a productive day
- 01:14:40 – How to deal with negative people in your life
- 01:18:37 – How to market your business considering the changing dynamics?
- 01:25:12 – Parenting tips for dealing with kids while you are stuck at home
- 01:29:21 – Flipping the problem to help you cultivate the right mindset
- 01:39:40 – Looking back, what is the one thing that Michael would have done differently?
Quotes:
“The next 10 years of your life are going to be defined whether you got stuck to Netflix, or you did what needed to get done”.
“Communication is the most underdeveloped and underutilized asset that we have as human beings”.
“We will be judged as human beings in the next 90 days on how we live, how you treat your money, how you treat people what you do right now, the next 10 years of your life are going to be defined whether you got stuck to Netflix, or you did what needed to get done”.
“There's never been anybody that in this world that was reliant on others that succeeded permanently”.
“My wife and I putting in 100 hours a day, right? Right now, because you like sports, how do you win a game? Someone has to screw up. Somebody dropped the ball, and I'm going to pick it up and I'm running into the end zone”.
“Success is dramatically inconvenient”.
“We are in a land grab for eyeball right now”
“It is easier to be negative because it takes zero effort and the unconscious mind wants the easiest path”.
“We are bigger than what we're dealing with”.
“If you lose everything, you don't lose everything. Because the man you are today is a person that has t...
02/07/22 • 52 min
Want to take your marketing to the next level as a realtor or real estate professional?
Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360
Our guest for today, Mike Cuevas of Real Estate Marketing Dude, shares his wisdom on video marketing, the exact methodology that he uses to create viral content, and the power of branding.
Mike chunks down his marketing strategy so that you can easily follow along. And, he wraps up this show by sharing some helpful tips to help you profitably run paid ads on YouTube and Facebook.
Enjoy the episode and leave us a 5 star review!
Connect with OliverDo me a solid and...
Find me on Instagram: @OliverGraf360
Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV
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09/29/21 • 63 min
What are strategies used by one of the top brokers in the United States to build a multi-million-dollar real estate empire in a startlingly short period of time?
Our guest for today is real estate broker, author, and reality TV star, Ryan Serhant who shares with us his wisdom on biting off more than you can chew, creative real estate marketing strategies, and correctly channeling your biggest fears.
Ryan chunks down his business philosophy so that you can easily follow along. And, he wraps up this show by sharing his exciting plans for “building a brokerage of tomorrow”.
We hope you enjoy this show!
Key Takeaways:
00:00 – Ryan’s background information
01:54 – Do not rest on your past laurels and focus on the future 03:25 – How to correctly channel your fears
06:44 – Burning your boat and fuelling your drive
09:00 – Why biting off more than you can chew can be a good thing
11:29 – Getting kidnapped in China to selling a $140 million house in Florida – Ryan entertains with some of his craziest stories
16:42 – How did Ryan end up cracking the biggest deal of his career?
18:42 – How does Ryan find super-high net-worth buyers of luxury real estate in NYC?
21:24 – Building a new real estate business from the ground up – how to find new leads and get sales
26:30 – Does Ryan prefer to dabble in development?
29:38 – Does Ryan ever cut his commission to close a deal?
31:36 – About Ryan’s new office which he has designed like a cool clubhouse
33:16 – Using creative marketing strategies to sell in a tough market
02/15/19 • 51 min
Motivated sellers are usually dealing with some kind of distress, be it an illness in the family, a divorce, or a financial emergency. If you can step in and provide a solution, not only will you be a hero to the homeowner, you will be several thousand dollars richer. So, what does the process look like? How can you give people peace of mind AND score big profits wholesaling real estate?
Connect with Founders Club Host Oliver Graf on Instagram
Cory Boatright is an expert in the realm of wholesaling, completing more than 100 deals in 2018 alone. He is also the founder of Real Estate Investing Profits and Phenomenal Results Coaching, serving as a mentor for high-achieving entrepreneurs and their teams. Cory has played a role in buying and selling over $75M in real estate and realizing 1000 transactions, and now he is pursuing multifamily syndication.
Today on the podcast, Cory joins Oliver to explain how he earns big profits by way of wholesaling real estate. He discusses the fundamentals of the process, sharing some of the reasons why a homeowner might be motivated to sell and how he serves as a solutions provider who can take their pain away. Cory describes how he finds deals, how he relates to sellers, and how his team gets paid at closing. Listen in for insight around a few of Cory’s biggest wins to date and learn his proven system for wholesaling real estate!
Key Takeaways[1:29] Cory’s ability to hunt and capitalize on great deals
- Found wholesaler, sold Ginsu knives online
- Filling 500 orders/day from stock in garage
[4:49] The fundamentals of wholesaling
- Get property under contract, resell immediately
- Solution for those who need to sell quickly
[9:36] Why a homeowner may need to sell quickly
- Illness in family, divorce or inheritance
- Ask questions to connect on human level
[14:55] How Cory finds deals
- Data scientist on staff
- Direct mail, PPC, niche lists and referrals
[17:12] The approach Cory uses with motivated sellers
- Script to gather basic info (e.g.: location, mortgage)
- Ask price AND what accept if close quickly for cash
- Set appointment on first call
[20:44] How Cory determines an offer price
- WMRP method (worth, market, repairs and profit)
- Speak with seller in person to read body language
[23:44] Cory’s insight on contracting a property
- Focus on gap between offer and asking price
- Walk through your numbers using comps
[26:03] The role of the title rep in the wholesaling process
- Clean and marketable title to end buyer
- ‘Assume that all homeowners are liars’
[28:04] How to proceed if the seller won’t accept your offer
- Option-to-purchase agreement
- Seller usually end up compromising
[30:21] How the double closing works in a wholesale deal
- Cash buyer puts money in escrow
- Payout seller, spread goes to you
[33:17] Cory’s biggest wholesaling wins to date
- Paid $11K for property, sold at $70K
- $300K profit on apartment complex
- Single-family short sale profit $160K (negotiate liens)
[42:08] How Cory’s team gets paid at closing
- Simple cash transaction, net wire distributed to team
- Marketing spend of $25K/month, $3K/deal
[44:11] Cory’s take on the benefits of investing in multifamily
- Wholesaling provides cash now with little risk
- Multifamily affords passive income indefinitely
- Incredible tax benefits along with cashflow
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FAQ
How many episodes does Founders Club have?
Founders Club currently has 145 episodes available.
What topics does Founders Club cover?
The podcast is about Marketing, Investor, Entrepreneurship, Podcasts, Digitalmarketing, Developer, Entrepreneurs, Realestate, Business and Tips.
What is the most popular episode on Founders Club?
The episode title 'Instagram Marketing: What Works / What Doesn't 🚀🔥| Founders Club ft. Zach Benson' is the most popular.
What is the average episode length on Founders Club?
The average episode length on Founders Club is 61 minutes.
How often are episodes of Founders Club released?
Episodes of Founders Club are typically released every 14 days.
When was the first episode of Founders Club?
The first episode of Founders Club was released on Feb 12, 2019.
Show more FAQ
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