Want More Real Estate Business? Do This... đđ„ | Founders Club ft. Steven Amaya
Explicit content warning
05/21/19 âą 31 min
Social media can be an incredibly valuable tool for growing your real estate business, but most realtors and agent teams fall short by focusing on themselves and posting the same old uninspiring content. To win online, you have to connect with the people in your target market. So, how do you build rapport with the community through social channels? What types of videos build the most engagement? How do you create quality content, even if you canât afford an in-house media team?
Connect with Founders Club Host Oliver Graf on Instagram
Steven Amaya is the entrepreneur behind Amaya Group Real Estate, one of BombBombâs Top 10 Real Estate Video Influencers of 2018 and the REAL Trends 12th-ranked team in the state of California. Stevenâs team is known for their focus on community ties, and A|Gâs social media content makes them the best local guides in Moreno Valley.
Today on the podcast, Steven joins Oliver to share his definition of âthe human touchâ and explain how A|G uses media to connect with the community. He offers insight around marketing with video, describing the types of footage the team shoots and the advantage to filming client testimonials. Listen in for Stevenâs advice on taking advantage of Instagram stories and learn how to grow your business with hyperlocal social content!
Key Takeaways[1:26] Stevenâs definition of âthe human touchâ
- Relate to people in target market
- Identify avatar and focus around that
[3:49] How A|G uses media to connect on another level
- IE Foodies + IE Scenes to highlight community
- Unplanned interviews (e.g.: Day of the Dead)
[7:26] Stevenâs real estate journey
- License right out of HS (3 homes first year)
- Got into flips, wholesaling until recession
- Joined Coldwell Banker, top agent in 12 months
[10:45] Stevenâs insight on marketing with video
- Donât make it about you
- Necessary in showing local expertise
[13:28] The types of videos A|G shoots
- General brand awareness
- Community highlights
- Client testimonials
- Real estate tips, process
[17:14] How A|G makes it easy for clients to leave reviews
- Email campaign (links to Google, Yelp + Zillow)
- Provide bullet points and keywords
- 10-minute video shoot, ask for feedback
[21:49] Stevenâs advice for agents without a media team
[24:01] What content is winning in Instagram Stories
- Day in life of agent
- Funny GIFs, ping pong in office
[27:11] Stevenâs tips for growing your business with media
- Donât make it about you or real estate
- Focus content on client experience + community
- Donât overthink, âjust do itâ
[28:22] What Steven wishes heâd known when he started
- Surround self with super-successful people
- Be yourself 1,000%
Resources
Social media can be an incredibly valuable tool for growing your real estate business, but most realtors and agent teams fall short by focusing on themselves and posting the same old uninspiring content. To win online, you have to connect with the people in your target market. So, how do you build rapport with the community through social channels? What types of videos build the most engagement? How do you create quality content, even if you canât afford an in-house media team?
Connect with Founders Club Host Oliver Graf on Instagram
Steven Amaya is the entrepreneur behind Amaya Group Real Estate, one of BombBombâs Top 10 Real Estate Video Influencers of 2018 and the REAL Trends 12th-ranked team in the state of California. Stevenâs team is known for their focus on community ties, and A|Gâs social media content makes them the best local guides in Moreno Valley.
Today on the podcast, Steven joins Oliver to share his definition of âthe human touchâ and explain how A|G uses media to connect with the community. He offers insight around marketing with video, describing the types of footage the team shoots and the advantage to filming client testimonials. Listen in for Stevenâs advice on taking advantage of Instagram stories and learn how to grow your business with hyperlocal social content!
Key Takeaways[1:26] Stevenâs definition of âthe human touchâ
- Relate to people in target market
- Identify avatar and focus around that
[3:49] How A|G uses media to connect on another level
- IE Foodies + IE Scenes to highlight community
- Unplanned interviews (e.g.: Day of the Dead)
[7:26] Stevenâs real estate journey
- License right out of HS (3 homes first year)
- Got into flips, wholesaling until recession
- Joined Coldwell Banker, top agent in 12 months
[10:45] Stevenâs insight on marketing with video
- Donât make it about you
- Necessary in showing local expertise
[13:28] The types of videos A|G shoots
- General brand awareness
- Community highlights
- Client testimonials
- Real estate tips, process
[17:14] How A|G makes it easy for clients to leave reviews
- Email campaign (links to Google, Yelp + Zillow)
- Provide bullet points and keywords
- 10-minute video shoot, ask for feedback
[21:49] Stevenâs advice for agents without a media team
[24:01] What content is winning in Instagram Stories
- Day in life of agent
- Funny GIFs, ping pong in office
[27:11] Stevenâs tips for growing your business with media
- Donât make it about you or real estate
- Focus content on client experience + community
- Donât overthink, âjust do itâ
[28:22] What Steven wishes heâd known when he started
- Surround self with super-successful people
- Be yourself 1,000%
Resources
Previous Episode
How To Get WEALTHY đ°đž | Founders Club ft. Greg Reid
What if I told you that just about everything you think you know about wealth and prosperity is WRONG? That the platitudes you hear about âfollowing your passionâ and âturning thoughts into thingsâ are, at best, misleading and may be sending you down the wrong path? So, what is it that the super-wealthy and successful understand that you and I do not? What separates a millionaire from a billionaire? And what lessons can we learn from the stories of todayâs most iconic figures?
Connect with Founders Club Host Oliver Graf on Instagram
Serial entrepreneur Greg Reid is a bestselling author, keynote speaker and filmmaker. Tapped by the Napoleon Hill Foundation to continue the Think and Grow Rich legacy, Greg has had the good fortune to sit down with the most successful contemporary leaders and learn how they persevered through challenging times and capitalized on unexpected opportunities. He has been named one of Entrepreneur magazineâs Top 5 Keynote Speakers and Entrepreneur of the Year by the United Nationsâ Novus Summit, among many other awards and honors.
Today on the podcast, Greg joins Oliver to turn conventional wisdom on its head and share the secrets he learned from interviewing the most successful people in todayâs world, including Steve Wozniak, Evander Holyfield and Ferruccio Lamborghini. He explains why people in the 100 Million Dollar Club tend to be unhappy (while billionaires are content) and discusses whatâs wrong with ideas like âthoughts are thingsâ and âpursue your passion and the money will follow.â Listen in for Gregâs insight on turning obstacles into opportunity and learn how to apply the lessons of the wealthy to find success in YOUR life!
Key Takeaways[0:06] The greatest lessons Greg learned interviewing todayâs iconic figures
- Most important attribute = perseverance
- Turn obstacles into opportunities
[4:23] Why âfollow your passion and the money will followâ is a lie
- Look for and capitalize on unexpected opportunity
- THEN use the money to finance your passion
[9:10] Why people with hundreds of millions are unhappy
- Grinding to hit magic #, no work-life balance
[12:47] What Greg learned from the Lamborghinis
- Create product, good or service people will save for
[14:55] The value in partnering for joint ventures
- Do more of what feeds you
- Sell to few who find applications
[17:49] The concept of CPC
- Clues, patterns + choices
- Accountability for everything that happens
[19:29] Gregâs secret to writing a bestseller
- Donât write it (partner w/ top ghostwriter, editor)
- Work strengths, hire weaknesses
[22:14] The lessons Greg learned from Re/Max founder Dave Liniger
- Prove yourself right (vs. proving others wrong)
- Follow the knowing and DO NOT QUIT
[28:04] Gregâs top takeaways from interviewing Evander Holyfield
- Hold yourself to higher standard
- Donât focus on pain
[32:43] Gregâs take on the idea that âthoughts are thingsâ
- 64K thoughts/day, most are ANTs
- Thoughts backed by ACTION become things
[34:46] What Greg is investing in at present
- Real estate, crypto and his businesses (feature film, pharma)
- Invest in self with experiences
[38:59] Gregâs approach to adventure trips
- Follow successful actions of others
- Seek counsel before run with bulls, climb Kilimanjaro
Next Episode
How to Invest in Out Of State Properties đ đ° | Founders Club ft. Maureen Mccann
In a recent Allianz Life survey, more than 75% of people age 44 and up said that they fear outliving their money more than death! Real estate investing is one of the best ways to generate the kind of passive income that can take away that fear, but most of us donât have the time or the talent to identify a good property, renovate it, find a tenant, get it cash flowing and manage the asset long-term. Is there a way to invest in out-of-state rental properties and earn mailbox money without being actively involved in the process?
Connect with Founders Club Host Oliver Graf on Instagram
Maureen McCann is the VP of Sales and Marketing at Spartan Invest, a turnkey real estate investment firm based in Birmingham, Alabama. Spartan has made the Inc. 5000 list of fastest-growing companies in the US four years in a row. Today, Maureen joins Oliver to explain the benefits of turnkey investing in out-of-state properties, discussing how Spartan Invest identifies markets for cash flow and what criteria the team uses to select investment properties.
Maureen offers insight around the Spartan approach to renovating single-family homes and describes how the business collects recurring revenue on each sale through property management. She also addresses the different ways to buy out-of-state investment properties, from traditional financing to leveraging a retirement savings account. Listen in to understand how Maureenâs team is using Shopify to sell real estate and learn how her turnkey business helps clients generate cash flow and live a worry-free life!
Key Takeaways[0:39] The fundamentals of turnkey investing
- Way to help investors create passive income
- Seller finds, renovates and manages property
[1:42] How Maureen got into real estate
- 15 years in pharmaceutical sales (quiet discontent)
- Real estate flipping bootcamp, masterminds
- Started pitching real estate to doctors on route
- Offered position as consultant at Memphis Invest
[8:31] Maureenâs transition from 9-to-5 to real estate
- âSay YES and build airplane on way downâ
- Left W-2 during divorce, near bankruptcy
- Show kids how to get back up + keep fighting
[16:26] How Maureen identifies markets for cash flow
- Job creation and population growth
- Diversity of industry (stable economy)
[18:09] How Maureen identifies investment properties
- Look at crime rate, school rankings + average income
- % of renters vs. owner occupants (40% to 50% ideal)
- Properties in B class areas with no signs of blight
[23:05] How much Spartan Invest puts into renovations
- Focus on distressed but not dilapidated properties
- Invest $30K (defer maintenance as long as possible)
[27:56] How people typically buy homes with Spartan Invest
- 75% use conventional financing
- Retirement accounts
[38:17] The drawback of investing with retirement funds
- Set aside reserves for deferred maintenance
[41:51] How Spartan Invest handles vacancies
- System in place to get back on market quickly
- Only 4.2 days to get property ready to rent
[45:45] The Spartan Invest referral program
- $1K per door referral fee
[52:21] Maureenâs latest international turnkey venture
- Help foreign service officers invest stateside
- Teach masterclass at embassies
[53:05] How Maureenâs team is leveraging Shopify
- Available properties listed in one place ($30/mo)
- Investor gets link + password, reserve through site
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