Food Marketing Nerds Restaurant and CPG Marketing Podcast
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Top 10 Food Marketing Nerds Restaurant and CPG Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Food Marketing Nerds Restaurant and CPG Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Food Marketing Nerds Restaurant and CPG Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Food Marketing Nerds Restaurant and CPG Marketing Podcast episode by adding your comments to the episode page.
Performance Marketing Like the Pros with Margaret Fortner of Hydrant
Food Marketing Nerds Restaurant and CPG Marketing Podcast
09/30/20 • 38 min
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce.
As Head of Growth, a big part of Margaret’s role is to help make sense of the company’s sales and marketing data, making sure important learnings are taken into account throughout her team’s ongoing efforts. Looking at their digital advertising, Hydrant may have 50 or more different ads running at any given moment, testing and uncovering what levers deliver the highest ROI.
And in this episode, you’ll learn:
- How to adapt the creative review process for rapid iteration
- What incentives convert interested leads into buying customers
- Why you need to update your approach to split testing
And plenty more.
Just a friendly heads up, in a couple of sections of the conversation, we get a little more into the weeds of data analysis than usual, but those parts are relatively short. If that’s not your thing, bear with us, because there’s plenty of practical insights around performance marketing applicable to all food and beverage brands with a growing digital presence, D to C or otherwise.
So without further adieu!
Recommended Reads & Other Resources:
Learn More About Hydrant on:
For full interview transcripts, visit FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.
How to Build a Bigger, More Engaged Audience with Ashley Berset
Food Marketing Nerds Restaurant and CPG Marketing Podcast
05/27/20 • 32 min
Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan
Food Marketing Nerds Restaurant and CPG Marketing Podcast
10/14/20 • 36 min
On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality.
Whether you’re a rising startup or the industry leader, product quality is critical to long term success. But, as you likely know as a listener of this podcast, there’s so much more than goes into which challengers become and remain household names, and which ones become statistics.
In most David and Goliath scenario’s, Goliath often wins. But in this episode, Michael tells us the story of how Chloe’s mission to create more accessible better for you options, not to mention a lot of savvy tactics met with great execution, has taken the company from a single shop in New York to the freezer aisle of over 10,000 stores across the country.
We get into a lot of things...
- Pricing strategy when your ingredients are more expensive
- How licensing deals can help create opportunities for more distribution
- How to innovate your way to more shelf space...
...and so much more.
Michael is an amazing thought leader, and you’re going to come away from this episode with a lot of new thinking around non-traditional ways to build your company through the rapid changes in the food and bev industry.
Recommended Reads:
- Trillion Dollar Coach
- @ChloesFruit on Instagram
How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo
Food Marketing Nerds Restaurant and CPG Marketing Podcast
10/07/20 • 29 min
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States.
Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, so we invited Luke back on to talk to us through the impact COVID-19 has had on the wine and spirits industry.
If you’re not already familiar, E & J Gallo is a winery and distributor; they have a ton of household names in their portfolio and, fun fact, they’re also the largest exporter of California wines.
By the nature of Luke’s role, he has a great pulse on consumer behavior around wine and spirits, and he’s tapped into what’s selling at both a category and brand level. We’ll be covering all of that in this episode, along with a few of Luke’s thoughts around how you can adapt your in-store marketing to the current state of socially distanced store layouts.
For full interview transcripts, visit FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.
How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade
Food Marketing Nerds Restaurant and CPG Marketing Podcast
09/23/20 • 32 min
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends.
David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book.
In this episode, you’ll learn
- What hires are most crucial for breaking through a plateau
- Why you shouldn’t write off a smaller social media following
- What metrics matter in leading a company turnaround
- Why fact-based selling is crucial to successful product sell-through
And plenty more. David is awesome, and I know you’re about to learn a ton from his interview.
Learn more about Calypso:
Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon
Food Marketing Nerds Restaurant and CPG Marketing Podcast
08/26/20 • 31 min
If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you eat with milk, not serial, as in the true-crime podcast with a bummer of a second season.
Magic Spoon is the healthy version of your favorite childhood cereals, and if you’re anything like me, you might already be somewhat familiar with them from an eye-catching Instagram or Facebook ad. Magic Spoon is turning the cereal aisle upside down, and the crazy part is, they aren’t even in the cereal aisle.
That’s where Yoon-Ji comes in. Having worked at successful online-only companies like Away and Hawthorne, she’s helping Magic Spoon leverage a similar direct to consumer approach, to build emotional connections to the brand that money can’t buy.
From general mindset down to tactical execution, there’s so much to learn from this interview, like:
- What consumer data most companies already have, but severely underutilize
- How to effectively personalize customer journeys
- Why you have it all wrong when it comes to organic social
And a ton more. We’ve dabbled in topics like digital media, sales funnels and e-commerce in previous episodes, but not like this. Get ready for it, Nerds.
More Resources:
Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel
Food Marketing Nerds Restaurant and CPG Marketing Podcast
06/10/20 • 27 min
We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process.
Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you’re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their negative stigma. Not quite the case back when Jourdan and his business partner Ari first started Evo Hemp - CBD and hemp weren’t just in the taboo category, but the laws were also much different, and as you’ll hear more about in a minute, Evo hemp didn’t just market around the regulations, they were on the front lines of helping shape the laws into what they are today.
Growing your business is tough as it is, but throw some extra red tape and regulation into the mix, and you have to get pretty innovative to accomplish what Jourdan and Ari have in Evo Hemp.
In this episode, you’ll learn:
- What content makes the biggest impact in converting new customers
- How to navigate social media in a heavily regulated category
- What it takes to scale your demo program
And plenty more...
Jourdan's Recommended Reads:
Learn more about EVO Hemp at evohemp.com
Social Accounts:
FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer
Food Marketing Nerds Restaurant and CPG Marketing Podcast
08/10/17 • 36 min
On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.
Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers.
In the episode, you learn
- Why your current approach to Facebook and Instagram is probably too similar
- What brand partnerships can do for you on social that influencer marketing doesn’t
- How to organically get more positive reviews on Amazon
And plenty more.
Recommended Read:No LOGO: Taking Aim at the Brand Bullies - Naomi Klein
To learn more about Michelle's Granola, check out their website here.
For links and show notes, visit FoodMarketingNerds.com.
FMN 033: Marketing Tech You Should Know About with Andrew Borella
Food Marketing Nerds Restaurant and CPG Marketing Podcast
03/23/17 • 18 min
We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation.
Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech.
That's exactly why we reached out to today's guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco. Zenreach is a super interesting company, working to quantify the foot traffic to grocery stores and restaurants as a result of your digital marketing efforts.
They've received some pretty substantial investments lately, and after this interview, I think you'll start to understand why. Joining us for San Francisco, let's go chat with Andrew...
For show notes, and more information on the podcast, visit FoodMarketingNerds.com.
FMN 026: Capitalizing on a New Era of Advertising with Richard Cran
Food Marketing Nerds Restaurant and CPG Marketing Podcast
02/01/17 • 46 min
Today’s episode is a little longer than usual, but it's well worth taking the time to listen to the podcast. We’ve got Richard Cran on the show who is about to drop some serious advertising and branding wisdom on you.
Richard’s resume would make Don Draper jealous. Throughout Richard’s career, he’s worked with powerhouses like Taco Bell, Nike, Audi, Samsung, and Harley Davidson just to name a few.
Over the past several years, and most relevant to our restaurant marketing nerds out there, Richard was VP of Marketing Communications for Jack in the Box, where he headed up campaigns impressive enough to make it into Facebook’s quarterly earnings reports.
He’s joining us on the show today having recently started his own firm called AdHoc Advertising, which you’ll get to hear more about in a minute.
On this episode, you’ll learn
- What iconic brands do to truly differentiate themselves
- How to measure the direct impact of your social media campaigns
- Why the high cost of working with influencers can actually be justifiable
And so much more.
If you'd like to get in touch with Richard, you can contact him via email at [email protected].
So sit back, grab a pen and paper, and get ready to learn.
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FAQ
How many episodes does Food Marketing Nerds Restaurant and CPG Marketing Podcast have?
Food Marketing Nerds Restaurant and CPG Marketing Podcast currently has 67 episodes available.
What topics does Food Marketing Nerds Restaurant and CPG Marketing Podcast cover?
The podcast is about Marketing, Restaurant, Entrepreneurship, Advertising, Podcasts, Business and Cpg.
What is the most popular episode on Food Marketing Nerds Restaurant and CPG Marketing Podcast?
The episode title 'Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh' is the most popular.
What is the average episode length on Food Marketing Nerds Restaurant and CPG Marketing Podcast?
The average episode length on Food Marketing Nerds Restaurant and CPG Marketing Podcast is 33 minutes.
How often are episodes of Food Marketing Nerds Restaurant and CPG Marketing Podcast released?
Episodes of Food Marketing Nerds Restaurant and CPG Marketing Podcast are typically released every 7 days, 4 hours.
When was the first episode of Food Marketing Nerds Restaurant and CPG Marketing Podcast?
The first episode of Food Marketing Nerds Restaurant and CPG Marketing Podcast was released on Sep 23, 2016.
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