FMN 026: Capitalizing on a New Era of Advertising with Richard Cran

02/01/17 • 46 min

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Today’s episode is a little longer than usual, but it's well worth taking the time to listen to the podcast. We’ve got Richard Cran on the show who is about to drop some serious advertising and branding wisdom on you.

Richard’s resume would make Don Draper jealous. Throughout Richard’s career, he’s worked with powerhouses like Taco Bell, Nike, Audi, Samsung, and Harley Davidson just to name a few.

Over the past several years, and most relevant to our restaurant marketing nerds out there, Richard was VP of Marketing Communications for Jack in the Box, where he headed up campaigns impressive enough to make it into Facebook’s quarterly earnings reports.

He’s joining us on the show today having recently started his own firm called AdHoc Advertising, which you’ll get to hear more about in a minute.

On this episode, you’ll learn

What iconic brands do to truly differentiate themselves
How to measure the direct impact of your social media campaigns
Why the high cost of working with influencers can actually be justifiable

And so much more.

If you'd like to get in touch with Richard, you can contact him via email at [email protected].

So sit back, grab a pen and paper, and get ready to learn.

Richard’s resume would make Don Draper jealous. Throughout Richard’s career, he’s worked with powerhouses like Taco Bell, Nike, Audi, Samsung, and Harley Davidson just to name a few.

He’s joining us on the show today having recently started his own firm called AdHoc Advertising, which you’ll get to hear more about in a minute.

On this episode, you’ll learn

What iconic brands do to truly differentiate themselves
How to measure the direct impact of your social media campaigns
Why the high cost of working with influencers can actually be justifiable

And so much more.

If you'd like to get in touch with Richard, you can contact him via email at [email protected].

So sit back, grab a pen and paper, and get ready to learn.

Previous Episode

FMN 025: Leveraging Emerging Social Trends to Build National Awareness with Marie Miller

On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Company out of Tempe, AZ.

Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with distribution all over the country.

Today, we’re talking about emerging social media platforms and how you can leverage things like Facebook Live to grow your business. If you haven’t dabbled in Snapchat or are hesitant to test out live streaming apps, Marie offers some practical advice as someone who has been implementing and strategizing ways to build a national brand.

In this episode, you’ll learn

How to take a targeted approach to boost brands awareness with Snapchat geo-filters
What to look out for when getting started with Facebook Live
How to navigate the red tape that comes with marketing an age restrictive product

And a lot more... it’s a fun and lively episode and I think you’ll all enjoy it.

Next Episode

FMN 027: From Local Startup to 4000 Stores with Matt D'Amour

In this episode, we're chatting with Matt D'Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world.

Starting with only $900 and zero industry experience, Matt and his business partner launched the business, which has grown in distribution by over 430% this past year.

Through their Buy One, Feed One model, which you'll get to hear about shortly, Yumbutter has helped feed over 150,000 children with malnutrition since 2015.

In this episode, you'll learn:

Where the bottlenecks are when it comes to scaling a food CPG company
What the challenges and benefits of running a certified B Corp are
How to increase awareness around your company's bigger mission when you get into new stores

And a whole lot more.

For more information on Yumbutter, check out their website at Yumbutter.com.